11 Best Instagram Tools for social media marketing in 2021

11 Best Instagram Tools for social media marketing in 2024

Planning for an Instagram marketing strategy? Use Instagram tools to maintain a powerful presence on Instagram! Instagram has

Planning for an Instagram marketing strategy?

Use Instagram tools to maintain a powerful presence on Instagram!

Instagram has become one of the powerful marketing avenues with 1 billion active users, which makes it the second most ranked network. People spend 30 minutes per day on an average on Instagram.

And, what is the purpose of spending this much time? Every 2 in 3 people research products and services on Instagram that help foster interactions with organizations and other brands. Also, 130 million people tap on shopping posts shown on Instagram every day.

All this confirms that yes, people are making purchases and brands are taking advantage of it by making every possible effort to expose their brand amongst people. Half a billion people use Instagram Stories every day and brands are trying to reach out to them. More than 50% of Instagram accounts are currently using the Explore section every month. It helps them gain new followers and build brand presence. And, as a result, 50% of people have visited the brand website after discovering the products on Instagram stories.


Source: emarketer

Now you can understand the impact of Instagram marketing, which makes it a great avenue for startups. However, the condition is to provide valuable and engaging content consistently. All you need to do is to keep close tabs with competitors, use better visuals and better content, use popular Instagram hashtags, and resort to effective scheduling of posts. Instagram tools help you in all of it.

In this article, we will discuss some of the best Instagram tools that will help you stay ahead of the competition and grow your brand. Well, if you don’t know what Instagram tools are, then let’s quickly move ahead with the basic understanding of them.

What are Instagram Tools?

Instagram tools or Instagram marketing tools are web apps or mobile apps that help marketers to increase their efficiency and effectiveness of marketing. Marketers leverage such tools to reach out to their targeted audience and fulfill their social media marketing goals.

When it comes to the use of Instagram tools they can be used in different ways. It includes the following:

  • Generating new interest through hashtags to boost brand awareness
  • To create stories that fit seamlessly into the bigger picture, and thus strengthen your brand
  • It helps you increase your visibility, likability, credibility, thus giving your audience a huge margin to interact freely with your brand
  • Gives you creative ideas for UGC marketing and encourage customers to engage with
  • Get advertise before a highly targeted audience that will double your engagement rate preparing you to pack a harder punch

We hope you are clear with what an Instagram tool is and how it can impact your brand’s growth on a popular platform like Instagram. Now, let’s move on to the 11 most effective Instagram tools that you should surely consider and include in your Instagram marketing strategy.

11 Effective Instagram Tools for Instagram Marketing

Instagram is a popular and effective marketing platform and thus you will find various Instagram tools that can improve your marketing strategy.

We have compiled a list of the 11 best Instagram tools that will help you assess your approach, analyze the Instagram hashtags and audience, design beautiful posts, and create engaging content. So, make sure you use each of them smartly and incorporate them in your marketing strategy to achieve optimal results.

Let’s begin!

Instagram Tools for Scheduling and Analytics

#1 Hootsuite


Hootsuite is a popular Instagram tool that helps you manage your social media in one place. It lets you create and schedule your posts. The tool comes with stunning features to schedule and manage your content. You get deep insights about your campaign so you can plan your content well.

Apart from this, Hootsuite has many features that will compel you to incorporate them into your marketing strategy. Let’s have a look at a few of them:

  • It helps you create and schedule your Instagram posts, where you get access to its publishing features as well. Also, it helps you monitor your Instagram posts and messages.
  • The tool helps you to view upcoming scheduled content that fills the gap so you don’t run out of content and have an organized approach. Moreover, you can keep track of your posts to use them for better analysis and draw meaningful conclusions.
  • It helps you interact with your targeted audience by responding to their messages and queries, share valuable content, and build positive perception by staying prompt.

Pricing: Starts at $99 per month.

#2 Mentionlytics

mentionlytics-Instagram Tools-social media marketing

Mentionlytics is one of the best Instagram tools that lets you track crucial insights, which helps you stay ahead of the competition. It gathers all the essential data automatically which saves your time and energy that you can put to best use.

Apart from this, it offers incredible benefits from accessing the mention insights to growing your brand reputation online. Let’s see how it can benefit your brand:

  • It helps you in collecting crucial insights that will aid your market research and better planning of content. Thus, you can discover current trends and strategize your campaigns accordingly.
  • You can get easy access to mention insights that will help you find the right influencers for your brand and know the source of your traffic.
  • Mentionlytics grows your brand’s reputation and sales by giving you insights into your competitors, products, and industry. This way, you can keep a close eye on their strategies and plan well.
  • It lets you know what people have to say about your brand and how they perceive it.
  • You get complete media coverage, including social media, online news, blogs, and any website.
  • Also, it allows you to join in forum discussions, comments, and blog posts to spread awareness about your brand.

Pricing: Starts at $69 per month.

Get started with a free version here!

#3 Later

later instagram tool

Later is another Instagram tool that helps you plan your social media campaigns on various platforms including Instagram. It publishes automatically and gives you crucial insights that can help you reach your target audience at large. The tool can incredibly benefit you in many ways, some of them are mentioned below:

  • Later can help you plan and schedule Instagram content with an easy to drag and drop option, where you know the best time to post your content on Instagram. This way, it organizes your content and helps you post on Instagram without a hitch.
  • If you run out of content, you can take the help of Later to create unique content, add your personal touch, and publish it.
  • You can turn your bio into a mini-website and keep track of likes and comments that help in further analysis. This way, you know which post is working best and driving maximum traffic to your Instagram page.

Pricing: Starts at $25 per month.

Instagram Tools for Creating Beautiful Designs, Posts, and Stories

#4 Canva


Canva is one of the best Instagram tools that helps you design and create great posts for your Instagram page. The best part is don’t have to register or get into complicated registration processes to begin designing. You can simply join and even create your team for varied projects in one place.

Let’s see what all are the features it serves:

  • You can design and straighten your photos and snapshots to make them look sharp ready to post on your Instagram page.
  • If you have some candid shots, it helps you add stellar effects to make it look appealing and engaging. Your posts will be similar to magazine-style photos that add glamor and sophistication.
  • The process of creating images and posts is simple, where you have an easy drag and drop option that helps you add speech bubbles, caption boxes, and bold sound effects to your posts.

Pricing: Starts at 11.99€ per month.

#5 Boomerang


Boomerang is a fun Instagram tool that helps you create appealing mini videos that loop back and forth adding an exciting element to your post. The back-and-forth motion is fun to watch and compels you to share it with others on Instagram. And, the best part is that the process is not so hard and fast, it’s easy and simple.

Let’s see what all features it has to offer:

  • Boomerang helps you take short videos with back and forth motion using just your front and back camera and no added hassle of recording videos separately.
  • It is simple to download and you can get started with one button and no hassle of sign-up requests.
  • The process is easy where you can take photos from your device camera, stitch them together, and speed up by looping them.
  • You can share the video on Instagram and other social media platforms right from your device.

Pricing: Free tool

#6 Adobe Express


Adobe Express is also one of the popular Instagram tools that helps in the easy designing and creation of Instagram posts. Here you get beautiful and appealing templates and photos to pick, where you can add your unique texts. You can also make customized animated videos and share them on Instagram to increase your views and engage people at large.

Here are other crucial features of Adobe Express:

  • Adobe Express offers premium templates to create unique themes and designs for your Instagram page.
  • It allows you to add your own touch of personalization by creating your logos, fonts, and colour themes that you can place on your Instagram posts.
  • You can remove Adobe Express watermarks forever from the images or designs you choose using the tool.

Pricing: Starts at $9.99 per month.

Instagram Tools for Hashtags

#7 Hashtagify


If you are struggling to find relevant and popular hashtags for your Instagram posts, resort to Hashtagify. It is one of the most effective Instagram tools that help you find powerful and essential hashtags to engage some really cool labels. The tool serves to be an incredible platform to attract people’s attention and expose your unique content before your targeted audience.

Moreover, Hashtagify has come up with a hashtag tracking feature that helps you find trends and correlations. It gives you insights into which hashtag works for you and drives engagement. Also, you can discover top influencers by tracking popular hashtags that can help you define a breakthrough influencer marketing strategy for your Instagram page.

Pricing: Starts at $29 per month.

Instagram Tools for Bio Links

#8 LinkTree


LinkTree is one of the freemium Instagram tools that help you create personalized links and pages on Instagram. It houses all the crucial links you want to share with the target audience on Instagram. You can direct your audience wherever you want with the help of LinkTree. The tool is considered to be a launchpad for all your latest and unique content that can be easily shared everywhere online.

The best part is, it can be easily created in minutes and managed, owing to its simple drag and drop editor. Also, privacy is a crucial part of its implementation, where you can bank upon the tool for maintaining the privacy of your personal data. Moreover, you will get access to a large community of influencers, creators, publishers, and brands. It will help you track them and learn how they are using it for their promotion.

Pricing: Starts at €4 per month but there’s a free option with limited features available.

#9 OmniLink

omnilink instagram tool

OmniLink is also one of the popular Instagram tools that lets you create unique landing pages that can be customized. The landing pages you create through OmniLink, can match the brand personality and convey your message clearly and loud. The best part is that you don’t have to update your bio links now and then. This way, it helps you save time, drive traffic to the URL you want, and grow your presence on Instagram and other marketing avenues. You can consider it as a unified space that lets you redirect traffic wherever you want.

Here you get an advanced customization option that lets you create customized links using unique templates, colors, themes, cover photos, and fonts. Moreover, you get insights into the source of your traffic and the way they are interacting with your brand.

Pricing: Free tool

Instagram Tools for Ad Campaigns

#10 Ad Espresso

adespresso social media tool

Ad Espresso is one of the best Instagram tools as far as ad campaigns are concerned. It lets you micromanage the ads efficiently by eliminating all the guesswork. Ad Espresso supports ad campaign creation on Instagram and other social media platforms like Facebook and Google as well. This way, you get all the solutions from one platform that saves you from the hassle of switching from one ad manager to the other.

Moreover, you get reports in PDF, Excel, and Email to draw meaningful insights. And, you can collaborate with your clients and other team members.

Pricing: Starts at $49 per month.

#11 Fourstarzz

fourstarzzmedia marketing platform

If you are looking for a valuable influencer marketing tool, go for Fourstarzz. It is one of the best Instagram tools to create appealing ad campaigns that engage your audience at large.

Small and medium-sized businesses can really benefit from the leading influencer marketing platform. Here you can find all types of influencers and celebrities to collaborate and communicate directly. You can negotiate with them and assess whether they fit your brand needs and budget or not.

It lets you filter the results based on demographics, language, interest, and reach to find the right influencers who would love to endorse your brand. As you will connect with varied influencers, you will get a great opportunity to learn when you execute, strategize, manage, and scale your ad campaigns.

Pricing: Free tool

Final Word

Instagram marketing could be a challenge, but the Instagram tools mentioned above can make your game easy. You can create quality content and share it with your target audience, which will boost engagement and grow your brand.

We have tried to cover the best Instagram tools in this article. We hope you found it informative and useful.

Well, which Instagram tools you liked? Do let us know in the comments below.

Anna Bezani

About Anna Bezani

Anna is a Digital Marketing specialist and User Experience Designer. She is also a marketing executive in Mentionlytics. Follow Anna on Twitter

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