10 Must-Use Social Media Dashboard Tools for Marketers

10 Must-Use Social Media Dashboard Tools for Marketers

Social media dashboard tools are highly necessary for every marketer and every business, as they make the process

Social media dashboard tools are highly necessary for every marketer and every business, as they make the process of managing a brand and creating user-generated content easier and more interactive. This article will explore the world of dashboards, their features, and the 10 best social media tools for this job.

Let’s say no more and jump right into the definition of a social media dashboard.

Disclaimer: The information below is accurate as of today 4th of August, 2022.

What is a Social Media Dashboard?

A social media dashboard is a tool that helps marketers or teams to manage their social media, and monitor their online presence across a multitude of channels or accounts, in one single panel. Some social media dashboards are created to manage multiple profiles through one platform.

Most tools involve characteristics focused on making the publishing process more competent, practical, and effective. Features could consist of content scheduling, and tools for collaboration making it easier to include team members in the process of content creation. Also, social media dashboards offer listening tools, providing the ability to monitor social discussions on a variety of channels so the brand is aware of what people are saying about you and then you can answer the right way.

Recognizing the importance of social data for improved customer service, and engagement rate are essential for better business intelligence actions. Dashboards provide analytics capabilities that track and analyze social media data from multiple data sources. Many dashboards include Google Analytics or other reporting tools that assist in exploring social data, social media metrics, and key performance indicators about users’ engagement. Using this data allows businesses to form strategic decisions when it comes to marketing campaigns.

Social Media Dashboard Features

Here’s a brief overview of the main social media dashboard features you need to consider. These features are necessary for maintaining a strong online presence, enhancing your brand’s visibility, and creating a strong brand image.

Feature #1: Scheduling

So, the first feature is scheduling. Scheduling is an integral part of a social media dashboard and many businesses get great use out of it. Social media scheduling empowers brand consistency, which gives your followers a solid reason to return to your website, and it’s also necessary if you want to attract a new audience. On that note, you can reach your audience at peak times, even though you’re not online at every moment; social media scheduling allows you to post at peak days and times beforehand and it helps you save time. Time management is really important for every business and marketing agency. When you schedule your content in advance you have more time to prepare in case something needs to be changed, focus on different responsibilities and don’t worry about logging into your social media account to publish posts.

Feature #2: Metrics

Metrics assist in transforming uncertain customer inquiries into a set of numbers used to accurately draw the process for its competence. Metrics inform us about the efficiency of a process regarding meeting customer demands and everything else that needs to be improved. More precisely, the importance of social metrics lies in proving that you can measure how successful a campaign is, social media performance, and eventually your overall business impact. Measuring the right metrics, such as engagement, likes, comments, reach, shares, and impressions, while having them all gathered in one dashboard makes it easier for marketers to analyze them.

Feature #3: Audience Insights

Audience insights are powerful when it comes to understanding your audience, their preferences, and how they perceive your brand. Being aware of what they like and what they don’t gives you a heads up on what needs to be changed, and improved and map your digital marketing strategy accordingly. Having a marketing dashboard template helps you gain these insights easier by having all your posts gathered in one place. It’s time-consuming trying to connect with your audience and at the same time tracking, analyzing, and measuring insights to identify customer satisfaction. Individuals and companies need to be aware of who their target audience is and what they like. Social media insights, besides keeping you informed about your existing audience, can help you reach the right people, maybe a new potential audience, and expand your brand’s reputation.

It’s time to check out some tools.

Tool #1: Mentionlytics

Mentionlytics is an award-winning social media listening and monitoring tool designed to track mentions, keywords, hashtags about brands, products, competitors, and all the information companies and individual marketers need. Mentionlytics functionality is not limited solely to social media, but it also works for the entire web.

A screenshot of Mentionlytics's Social Media Tracker homepage.

With this tool tracking mentions, hashtags, and keywords in multiple languages has never been easier. Companies can gather social data, insights, and sentiment while discovering influencers, marketing leads, and opportunities for brand growth with a focus on empowering their presence and position in the market. Managing your brand’s image and reputation seems like a piece of cake.

Mentionlytics allows you to monitor social conversations and reviews, respond to requests and enhance your crisis response strategy. The tool stands out thanks to its Social Intelligence Advisor feature, which assists brands in collecting actionable insights and social media data. The AI feature provides personalized suggestions and insights customized to the needs of every user. Managing your brand and staying on top of your competitors are important aspects.

Mentionlytics features

Mentionlytics pricing

  • Basic plan at $49 per month
  • Essential plan at $99 per month
  • Advanced plan at $199 per month
  • Pro plan at $299 per month
  • Agency plan starts at $450 per month
  • Enterprise plan starts at $950 per month

Tool #2: Hootsuite

Hootsuite is a social media management tool that helps brands improve their online presence, build connections with followers, and reach industry leaders by integrating social consistency.

A screenshot of Hootsuite's Homepage

With Hootsuite, you can schedule your social media posts, for example on Facebook, Instagram, and LinkedIn, manage organic and paid content, and track online conversations, and customer insights to make better business decisions. The tool works toward driving traffic and engagement by suggesting the best days and times for publishing.

You can filter the results you want based on keywords or locations and monitor social media discussions. Hootsuite provides results in multiple languages to discover the latest content and social media trends.

Hootsuite features

  • Automated publishing
  • Content management
  • Social media channel management
  • Social media scheduling
  • Brand monitoring
  • Customer engagement
  • Team collaboration
  • Reporting and analytics

Hootsuite pricing

  • Professional Plan at €39 per month
  • Team Plan at €109 per month
  • Business Plan at €669 per month
  • Enterprise Plan (custom solutions)

Tool #3: Hubspot

Hubspot is a CRM platform aiming to make the customer experience better. The tool contains all necessary tools for marketing efforts, sales, managing content, and customer service.

A screenshot of HubSpot's Social Media Tracker Homepage

There is a marketing, sales, and service hub. The first one has marketing software that helps brands drive traffic, convert more visitors, and build marketing campaigns. The sales hub assists companies turn insights into growth opportunities, automating tasks, and making deals quicker. The third hub has customer service software that enables brands to associate with their audience, go beyond expectations, and transform them into supporters who help you with brand growth. The platform provides customers with a secure experience tailored to their needs. You can also sync your apps and automate every process.

Hubspot features

  • CRM
  • Landing pages
  • List segmentation
  • Workflows
  • Social media integration and management
  • Paid ad tracking
  • Dashboards

Hubspot pricing

  • Starter plan at €41 per month
  • Professional plan at €740 per month
  • Enterprise plan at €2,944 per month

Tool #4: MavSocial

MavSocial is a social media management tool in which you can schedule, advertise, monitor, and report from one single platform.

A screenshot of one of the best Sprout Social Alternatives, MavSocial's Homepage

With MavSocial you can schedule, post, and promote your posts on every social profile using the user-friendly calendar, and create dark ads, for example, Facebook ads. The tool allows you to engage with your audience, save time by having all the necessary information in one inbox, discover trends, and create reports that deliver actionable data to better comprehend your performance on social media platforms. Keeping your customers engaged helps you stay on top of your competitors.

MavSocial features

  • Schedule & automate
  • Engage
  • Advertise
  • Report
  • Collaborate
  • Content curation
  • Digital asset management

MavSocial pricing

  • Pro plan at $78 per month
  • Business plan at $199 per month
  • Enterprise plan (custom solutions)

Tool #5: Sprout Social

Sprout Social is a social media management tool that tries to improve social media strategies, client relations, collaborations, streamline workflows, and modify social media data into actionable insights.

SproutSocial homepage

With Sprout Social users can publish content on social media, monitor reviews, and use social listening and social media analytics tools with a high ROI and user adoption with the help of social media measuring. Finding influencers and social media marketing leads, understanding and engaging with the audience, discovering trends, and creating powerful campaigns are some of the main features of Sprout Social.

The app allows companies to reach a wider audience as it is designed for creating, organizing, and scheduling content, and consequently, it makes it easier to form better decisions for every brand, based of course on data analytics.

Sprout Social features

  • Audience Targeting
  • Automated Publishing
  • Brand Tracking
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Contact Management
  • Content Management
  • Conversion Rate Tracking
  • Customer Engagement

Sprout Social pricing

  • Standard Plan at $89 per month
  • Professional Plan at $149 per month
  • Advanced Plan at $249 per month

Tool #6: AgoraPulse

AgoraPulse is a social media management tool that assists brands in dealing with social media messages, planning and publishing content, finding influencers, creating reports, and monitoring social media accounts.

A screenshot of one of the best Sprout Social Alternatives, Agorapulse's Homepage

AgoraPulse has an inbox tool that helps companies better manage their time and customer requirements, create content and post on social media, and benefit from collaboration tools to empower the team. The software is easy-to-use and ensures comments, reviews, mentions, or anything important won’t be missing from your results.

AgoraPulse features

  • Automated Publishing
  • Brand Tracking
  • Campaign Analytics
  • Campaign Management
  • Collaboration Tools
  • Competitive Analysis
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Employee Advocacy
  • Engagement Tracking
  • Gamification
  • Influencer Tracking

AgoraPulse pricing

  • Pro plan at €79 per month
  • Premium plan at €199/month
  • Enterprise plan (upon request)

Tool #7: Buffer

Buffer is a social media tool that assists brands with building organically and enhancing their online presence. It works for both individual marketers and teams.

A screenshot of Buffer's homepage

The tool allows you to organize, collaborate, and publish social media content, analyze performance metrics and analytics, design reports, manage comments and reviews on social media, such as retweets, engage in real-time with your audience, and design in no time custom made landing pages. Discover what matters the most in online conversations, join them, and make sure your audience is satisfied by answering immediately – all from one dashboard through a team-shared inbox.

Buffer features

  • Social Management
  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Campaign Planning
  • Content & Collaboration

Buffer pricing

  • Essentials plan at $5.00 per month
  • Team plan at $10.00 per month
  • Agency plan at $100.00 per month

Tool #8: Later

Later is a social media management tool that helps marketers analyze, organize, and post on multiple social media networks.


The tool comes with a social media scheduler that saves time and helps you grow your business in terms of social media content. This social media management platform is created for sharing photos, videos, and stories, it has tools for enhancing your feed page, and it’s easy to use. There is always the option of scheduling your posts with the Auto Publish feature which works for Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn posts. Later focuses on user-generated content, as it helps with finding the right content for every brand to share on your social networks. On that note, you can use the app for driving traffic, tracking sales, and measuring analytics.

Later features

  • Social Management
  • Reports & Dashboards
  • Social Analytics
  • Content & Collaboration

Later pricing

  • Starter plan at $18 per month
  • Growth plan at $40 per month
  • Advanced plan at $80 per month

Tool #9: Tailwind

Tailwind is a social media and email marketing tool that assists in saving time when it comes to creating content, scheduling, and posting for Instagram, Pinterest, and Facebook.

A screenshot of Tailwind's Homepage

With this tool, you can automate social publishing and email follow-up, streamline workflow, have one calendar, and use the personalized SmartSchedule to pick the best posting times when it comes to engaging with your audience. Tailwind is good at optimizing, converting customers, connecting and growing with online communities, and reaching audiences using the hashtag finder tool.

Tailwind features

  • Social Management
  • Reports & Dashboards
  • Social Analytics
  • Content & Collaboration
  • Monitoring & Listening

Tailwind pricing

  • Pro plan at $9.99 per month
  • Advanced plan at $19.99 per month
  • Max plan at $39.99 per month

Tool #10: Loomly

Loomly is a brand success platform helping marketing teams in growing efficient online brands online by collaborating, posting, and using its analytics features.

Loomly dashboard screenshot

With Loomly you can collaborate, post, and measure your results all from one platform. Having everything gathered in one dashboard allows brands to store, organize, and create posts and ads, discover industry trends, have access to a collaborative workflow, stay engaged and interact with their target audience. Of course, measuring your marketing performance is an important feature, as you can analyze analytics and engagement metrics in real-time.

Loomly features

  • Social management
  • Reports & Dashboards
  • Social Analytics
  • Content & Collaboration

Loomly pricing

  • Base plan at $26 per month
  • Standard plan at $59 per month
  • Advanced plan at $129 per month
  • Premium plan at $269 per month
  • Enterprise plan (upon request)


These are the 10 must-use social media dashboard tools for marketers. Maintaining a strong online presence and brand reputation is the key to building an even stronger brand image. Using social media tools helps you save time, stay updated with everything that’s happening around your industry and the world, and keep your customer satisfied and engaged.

In case you have any you can always book a live demo with Mentionlytics and every one of your questions will be answered.

About Vasiliki Kati

An enthusiastic person who loves working in international teams. Vasiliki is a junior content writer at Mentionlytics, passionate about marketing communications and languages.