Well, diving headfirst into an overwhelming torrent of social listening results may feel like trying to find a needle in a haystack. Especially, in case you aren’t familiar with social listening platforms.
That’s why, to make sure you get precisely what you want, we’ve got a neat array of filters inside the Mentionlytics platform to make your life much easier. Think of them as a sieve that can help you narrow down your results and get focused analyses to manage your brand’s online reputation effectively.
Without further ado, let’s have a tour of Mentionlytics’ Filters to show you how to use them like a pro.
Table of Contents
List of Mentionlytics’ Filters
To begin with, Mentionlytics’ 10 different advanced filters can help you distill the vast amount of data to get actionable social media insights.
Below, we explain what each filter does and how you can take advantage of it.
1- Channel Filter
As you know, the platform collects data from a wide variety of online sources, such as social media platforms, forums, blogs, and news sites. But not all these channels may be relevant to your needs.
That’s why the Channel Filter allows you to select the platforms you’re most interested in. That way you can concentrate on the channels where your brand, your audience, or your competitors are most active.
2- Category Filter
The Category Filter can help you focus your social listening results on specific sources, where the data come from.
For example, if you want to analyze all your brand mentions from news sites, all you have to do is click on the “News” category.
You can do the same for everything, like all your mentions on retweets, YouTube comments, and anything from the drop-down menu.
3- Relevance Filter
Sifting through all the mentions your brand receives online can be a daunting task.
By assessing their relevance to your keyword trackers, the Relevance Filter helps you prioritize the most impactful mentions. That way you can identify which ones demand immediate attention and response.
4- Sentiment Filter
Sentiment analysis is a powerful tool to understand the emotions behind your brand mentions.
With the Sentiment Filter, you can choose to see your positive, negative, or neutral mentions.
Monitoring positive mentions helps identify brand advocates, while negative ones reveal potential issues that need to be addressed right away. Neutral mentions, on the other hand, offer insights into areas for improvement or opportunities for growth.
In addition, it’s really helpful in competitor analysis to see what people like about your competitors and what their weak spots.
This filter is also valuable when combined with some of the other ones available on the platform. We talk about it in the next section of this article.
5- Country Filter
If you work for international brands or analyze global trends, the Country Filter is just the right fit for you.
It allows you to monitor mentions from specific countries, helping you understand regional sentiments, adjust your strategies per region, and identify potential market opportunities.
6- Language Filter
Just as the Country Filter helps you with geographical segmentation, the Language Filter assists with linguistic segmentation.
With it, you can select the languages of the mentions you want to view. It’s invaluable in case you’re targeting multicultural markets, such as the US, or global audiences.
7- Labeled Filter
In case you label your brand mentions to highlight which ones are important, to which you should reply, or you leave notes, the Label Filter can help you perform analyses and generate reports according to your labels.
For instance, if you want to see all mentions labeled as “Done”, you just have to click on the dark green bullet from the drop-down menu of the filter. See the image below.
8- Tagged Filter
Similarly to labels, you can also create and add different tags to your mentions to keep them organized based on your needs.
So, the Tagged Filter helps you sort your results based on the tags you have created, to see social listening results according to your organization system.
9- Assigned Filter
Now, if many members of your team have access to Mentionlytics and you assign mentions to different colleagues, you can use the Assigned Filter to sort your results based on the mentions assigned to a specific user, or users.
10- Preset Filter
Finally, you can use the Preset Filter to sort your results according to specific filters.
For example, you can create a set of filters with the choices in the image below and save it in the Preset Filter to be ready for you the next time you want to run analyses with those certain criteria.
Remember, all 10 filters apply to all features of the Mentionlytics platform, including Reports, Top Mentioners, and everywhere, to give you a comprehensive and focused view of your brand’s online presence.
Now, let’s dive deeper into filter combinations that can give you meaningful information.
Useful Filter Combinations
In practice, you can use multiple combinations of the above-mentioned filters to run useful analyses and create insightful reports.
Let’s have a look.
Filter Combo #1: Channel & Sentiment
By combining Channel and Sentiment filters together, you can see how your brand is perceived by the audiences of different channels. For example, you may be rocking on TikTok, but LinkedIn users might have another opinion about your brand.
In any case, with these filters, you can understand which channels your brand is more appealing. And also where your user-generated content is performing better.
Filter Combo #2: Channel & Country
Channel and Country filters can be very useful, especially if you work for an international brand with mentions from all around the world.
For instance, you can use the Channel Filter to focus on your Instagram mentions, then apply the Country Filter for “United States” to understand how your brand is perceived in the U.S. market.
That way, you can spot where there’s room for improvement regarding your localization efforts. Or you can identify new markets to expand to and the social media channel you should use to do so.
Filter Combo #3: Sentiment & Language
Similar to the above, the Sentiment and Language filter combo comes in handy for brands that play the international game.
Practically, most of our users take advantage of these filters to understand the sentiments behind comments in different languages and figure out how people of different ethnicities and cultural backgrounds perceive their brand.
For example, you can use the Language Filter to examine Spanish language mentions, and then apply the Sentiment Filter to only see positive mentions, giving you a focused view of what Spanish speakers appreciate about your brand, not only in Spain but anywhere in the world.
Pro Tip: You can leverage one of our latest features, Mention Translate, to understand what people say about your brand in any language you don’t know.
Filter Combo #4: Category & Tags
Category and Tags combination is also valuable to report on specific brand aspects, like gathering all negative reviews and complaints from particular social media areas and seeing from where you receive the most mentions.
But you have to make sure you curate your mentions meticulously to ensure no mention is left untagged.
Filter Combo #5: Category, Sentiment & Language
Last, you can certainly combine more than two filters together to get results.
Category, Sentiment, and Language is a popular filter combination to understand how people of different nationalities feel and talk about your brand in particular online corners, like blogs, Instagram stories, or TikTok comments.
Just remember that, in this way, you significantly narrow down your data sources. However, it can be very helpful to identify new opportunities or potential threats to your brand.
Bonus: Search by Domain
In case you want to see social listening results from one specific domain or a user, you can put their domain or username into the search bar. Mentionlytics will generate all results based on your mentions from this particular domain or user, excluding everything else.
Pro Tip: Use this to monitor the performance of your brand ambassador’s content or for your influencer campaigns.
Need Any Help?
That’s it! Mentionlytics filters are all about enabling you to customize your social listening results. They help you zoom in on the specific insights that matter to your brand. That way they save you time and provide more precise data to inform your marketing and PR strategies.
Aren’t you sure which filter combo you should use to get the results you want? Then, just book a call with our awesome customer success team. They’ll show you what to do.