10 Ways to Get More Views on TikTok for Maximum Engagement

If you’re a business owner or social media marketer, there’s a good chance you have already dipped your

If you’re a business owner or social media marketer, there’s a good chance you have already dipped your toes into the waters of TikTok marketing. If not yet, you must be considering it.

Small businesses, in particular, prioritize TikTok in 2024. 71% of them increased their marketing spend on TikTok for this year.

In this article, we’ll provide you with actionable tips on how to get more views on TikTok, ensuring your content reaches a wider audience and maximizes your brand’s visibility.

Why You Should Be Actively Using TikTok

If you haven’t established an active presence on TikTok yet, now is the best time to do it. Here’s why.

You can reach a wider and younger audience

You’re missing out on a huge potential market if you only stick with the old-school couple (Instagram + Facebook) to promote your brand, products, or services.

TikTok surpassed 1.5 billion monthly active users in 2024, taking fifth place among the most popular social networks worldwide.

And guess what?

TikTok is literally the second home for Generation Z and Millennials. 38.5% of TikTok users are between 18 and 24 years old. Overall, the 18-34 age group dominates, accounting for 71% of all users.

So, if you want to reach young people, it’s time to be where your audience is – on TikTok.

It’s also incredibly popular

TikTok is one of the fastest-growing social media platforms around. In just a few short months, it transformed from being relatively unknown to one of the most downloaded apps in the world. And ever since, it’s been showing no signs of slowing down.

Consider this. TikTok collected over 232 million downloads globally in the last quarter of 2023. That’s an incredible number, and it just goes to show how popular the platform is right now.

If you’re not on TikTok yet, you’re missing out on a huge opportunity to reach a large and engaged audience.

It’s easy to use

Finally, TikTok is straightforward, even if you’ve never used it. The app is designed so anyone can pick it up and create videos with minimal effort. And if you need help, plenty of tutorials and tips are available online.

You don’t need to be a tech expert to get views on TikTok. Anyone can do it. See how exactly below.

How to Get More TikTok Profile Views and Boost Engagement

Let’s look at how to get more views on TikTok and engage your audience more effectively. Here are some tips to get you started.

1. Mix Relevant and Trendy Hashtags

Hashtags are a superb method to place your content in front of the right people, and they’re particularly useful on TikTok. When you use hashtags for TikTok, your videos are more likely to pop up in the “Explore” and “For You” sections of the app, where most users discover new content.

TikTok algorithm favors quality videos that engage users quickly and keep people watching. By strategically selecting hashtags, you can signal to the algorithm that your video is relevant to specific interests or trends, increasing the chances that it will be shown to more TikTok accounts.

TikTok has thousands of hashtags, so take some time to explore and find the most relevant ones. Suppose you’re from the fitness niche. Appropriate hashtags will be #fitnessmotivation, #workout, and #gym.

Then, add some popular hashtags with the highest number of views to achieve better results in video promotion on the platform.

You can easily find trending TikTok hashtags via tools like TikTok Creative Center or Mentionlytics, making it simpler to tap into the wave of trending topics and grab the attention of viewers.

Keyword Cloud in Mentionlytics

Don’t use too many hashtags. A few well-chosen ones will work better than a long list of unrelated hashtags.

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For example, Gymshark typically combines three hashtags to get TikTok profile views and post engagements: #gym, #meme, and #Gymshark.

2. Post Consistently

Consistency is the key to success on TikTok (or any social media platform).

You need to post regularly if you want people to keep watching your videos. It would be better to post at least a few times per day. Actually, TikTok recommends posting from one to four times daily.

When you’re only at the start and want to get profile views on TikTok, it’s particularly significant to post frequently to build up a following. Of course, once you have a loyal group of followers, you can start posting less often. But even then, share new content regularly so your followers don’t forget about you.

💡 Pro Tip: Check the best time to post on TikTok every weekday to gain more TikTok profile views and build a solid follower base.

3. Create Engaging Content

Of course, these tips will only matter if your videos are exciting enough to drive engagement on social media. If you want people to keep watching your TikToks and visiting your profile, you need to create engaging and entertaining content.

The typical issue is that creators may lack ideas when working on a product or service when the routine does not look fun or encouraging.

Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers, is proud of the creative tactics his marketing team uses to represent the brand on TikTok.

He says, “We wanted to show how simple it is to print our designs and the variety of possibilities with custom DTF transfers. The team managed to engage businesses with apparel bundles and individuals eager to make presents for their friends. Our main tactic is the ongoing question-reply format.”

Here’s how it works.

The brand creates video replies to users’ comments and questions and, in turn, immediately asks the audience, like here: What fabric do you want to see our transfers printed on next?

But there are other possible ways to collect TikTok profile views and engage with the target audience. Snag a couple of them below:

  • Short tutorial
  • Behind-the-scenes peek
  • Point of view (POV)
  • Skit
  • Live stream
  • Day-in-the-life, etc.

Do these seem engaging enough for you to want to repeat them?

4. Collaborate with Influencers

One of the best ways to get more views on TikTok is to collaborate with influential content creators. When you team up with someone authoritative and influential, you’ll be able to reach a whole new audience of potential fans.

There are various ways to use TikTok influencer marketing. Whatever you do, make sure it’s something that will interest and engage your combined audience.

For example, you can find the right influencer for your brand, enter a paid partnership, and organize a giveaway together.

That’s what Adobe did. Adobe launched an influencer campaign with a graphic designer and artist, Timothy Goodman.

Reach out to influencers from your niche and see if they’d be interested in collaborating. But first, it would be wise to compare the engagement rates of influencers on TikTok:

  • 15.04% for profiles with less than 5K followers (nano-influencers) and
  • 10.53% for accounts with 1M+ followers (macro-influencers).

What does this mean?

It means that nano-influencers have considerably higher potential to help you generate TikTok profile views and, eventually, business growth.

Pro Tip: Find the top TikTok influencers in no time with Mentionlytics. The tool allows you to see their follower count, mentions, engagement rate, and sentiment.
Top mentioners report in Mentionlytics

Top mentioners report in Mentionlytics

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5. Use TikTok Ads

If you want to increase your TikTok views quickly, you can leverage TikTok Ads. These are short, skippable advertisements that appear between videos on the app.

TikTok Ads are a great way to reach a wider audience. They’re incredibly effective if you use them to target users and direct them to your profile, website, or eCommerce store.

You can pick any of the following TikTok ad types:

  • TopView Ad
  • Spark Ad
  • Carousel Ad
  • Branded Effect
  • Brand Takeover
  • Branded Hashtag Challenge

For example, here are several successful Branded Hashtag Challenges launched by companies on TikTok:

  • Lavazza: #LavazzaPerLoSport → 559M+ video views
  • Nike: #MagicBoots → 317M+ video views
  • LG: #lifeisgooddance → 7B+ video views
  • ASUS: #CreateWithASUS → 226M+ video views

To create a TikTok Ad, you’ll need to use the self-service TikTok Ads Manager. This is a simple and straightforward process, and TikTok provides all the resources you need to get started.

One thing to remember: TikTok Ads are only available to brands with a business account on the platform.

6. Experiment with Your Posts

Another way to get views on TikTok is to experiment with content pieces. This is a crucial part of your success on the platform. It’s how you’ll find out what works better to drive video interactions and TikTok profile views.

Try different types of videos, post at different times of day, use additional filters and effects, and experiment with different lengths. You can also try different hashtags, post in other languages, or team up with other TikTokers in duets.

For example:

Here’s a duet of e.l.f. Cosmetics (@elfyeah) with @teresa_jack promoting sustainable packaging.

The best way to find out what works is to start posting and see what happens. Don’t be afraid to experiment. And don’t get discouraged if your first few videos don’t get millions of views instantly. Instead, keep trying new things, and you’ll eventually find your TikTok groove.

7. Maintain Your Brand’s Tone of Voice

TikTok is all about personality and individuality.

To stand out from the crowd and lure users to your TikTok profile, you must create a strong brand identity with a unique voice – emotional coverage and stylistics of your messages demonstrating your brand’s personality and values.

It should be evident in everything you post. For example, if your brand is all about fun, make your TikToks cheerful and amusing. If your brand’s style is more serious and focused, your videos should also demonstrate that.

Your tone of voice doesn’t have to be over-the-top or exaggerated – just be yourself and let your brand’s personality shine through. Your branding should be authentic on TikTok, so don’t try to be someone you’re not.

8. Always Include a Call To Action (CTA)

You must include a clear CTA if you want people to take action after watching your TikToks. This is simply an instruction telling your viewers what you want them to do. But it converts at once as a proven strategy to build a social media community.

Your call to action could be something like:

  • Follow us
  • Check out our website
  • Join us
  • Peek into our profile to see more
  • Find the link in the bio
  • Apply now by clicking the link in our profile!

Importantly, a CTA must be short and to the point. Make it easy for your viewers to understand what you want them to do. This way, they will be more likely to act as you instructed.

TikTok is all about trends, so it’s essential to capitalize on them if you aim to get more views on TikTok. That is why, once a new song or challenge goes viral, jump on the bandwagon and create a video of your own.

One of the most recent trends on TikTok was #ofcoursechallenge or #ofcoursetrend. It reflected the office life and corporate humor: We work at [Company Name]. Of course, we _______. Here, you fill in the blank to poke fun at a stereotype associated with your job or industry.

For example:

Bonobos, a menswear brand, put it like this: We work at Bonobos. Of course, we have dogs in sweaters at the office.

It’s also a good idea to check trends in related niches. Use the “Discover” feature or browse the popular hashtags to find out what’s trending on TikTok in your niche. You can also stay up-to-date on all the latest trends by systematic TikTok monitoring with Mentionlytics.

10. Analyze Your Data

Finally, don’t forget to analyze your data once you’ve started posting.

TikTok provides valuable insights about your account. You can use this information to improve your content and gain more TikTok views.

For instance, if you notice certain types of videos performing well, try to create more videos like that. If you’re getting a lot of views from a particular country, you can try making videos in that language.

To understand how your brand performs on TikTok, go to the “Business Suite” analytics. It shows the data about new video/profile views, followers, and audiences (gender, age, country, etc.) in the chosen range of up to 60 days.

Alternatively, you can use Mentionlytics’ Report Builder to create TikTok analysis reports and monitor your TikTok performance more efficiently. It lets you select the necessary metrics to track and highlight TikTok data that matters: social reach, mentions, engagements, social sentiment, etc.

Social media reports

Social media monitoring reports by Mentionlytics


The truth is there’s no magic formula for conquering TikTok.

But –

If you follow these tips, you’ll be well on your way to gathering TikTok profile views, video engagements, and followers. Remember to be creative, post regularly, and engage with your fans. You’ll surely get more views on TikTok or even become a trendsetter on the platform.

Try Mentionlytics for free and start taking steps forward to your TikTok success by analyzing every step thoroughly.

Jesse Galanis

About Jesse Galanis

Jesse is a professional writer whose aim is to make complex concepts easy to understand. He strives to provide quality content that assists people in everyday life.