How to Do a Systematic TikTok Monitoring in 5 Steps

How to Do a Systematic TikTok Monitoring in 5 Steps in 2024?

TikTok is transforming the way youngsters use social media and most brands have no idea on how to

TikTok monitoring has become an essential practice in today’s social media landscape, as the platform’s explosive growth cements its status as a global phenomenon.

With its snappy videos, catchy tunes, and creative challenges, TikTok has revolutionized the way we connect and consume content.

As this dynamic platform continues to shape our digital world, a new trend has emerged in response: the strategic use of social media monitoring tools for insightful TikTok trend analysis.

This tactic involves keeping an eye on the platform’s ever-evolving trends, offering invaluable insights into the fluctuation of online culture.

In this article, we’re going to dive deep into TikTok monitoring, including benefits, tools, and tips for better results.

So, let’s start!

Why Should You Start Monitoring TikTok?

TikTok has emerged as a social media powerhouse, captivating the attention of millions worldwide. Its meteoric rise has not only transformed how we engage with content but has also opened up new avenues for brands to connect with their target audience.

This dynamic platform has seamlessly integrated shopping features, turning passive viewers into active consumers, thereby revolutionizing the marketing game.

TikTok’s popularity skyrocketed, making it a hotbed for brand engagement. It’s not just about dance crazes and lip-syncing anymore; the platform’s shopping features have allowed brands to seamlessly showcase their products and services, tapping into the massive user base.

With over 1.7 billion monthly active users globally, TikTok has rapidly become a prime channel for businesses to market and grow their reach. In fact, 58.2% of TikTok users use the platform as shopping inspiration.

Benefits of Social Media Monitoring on TikTok

Harnessing the potential of TikTok trends, user-generated content, and influencers has never been more crucial for businesses aiming to thrive.

Not convinced yet?

Go to the ‘Discover’ tab on your TikTok app to see what’s trending at the moment. Click on a hashtag so you can watch and engage with other videos, or upload your own.

Social media monitoring tools are key to unlocking the platform’s full potential. In reality, TikTok monitoring offers many benefits, including:

#1 Consumer Insights

TikTok trending hashtags provide a unique window into the lives of potential clients. By observing their behaviors, interests, and pain points, businesses can gain invaluable consumer insights.

This platform grants unparalleled access to a growing generation that’s close to entering the market. Understanding this demographic is essential for long-term business success.

#2 Influencer Marketing

TikTok influencers are a goldmine for brands seeking to expand their reach. By following trending TikTok hashtags, businesses can identify and collaborate with influential creators who resonate with broad audiences.

This form of marketing holds immense potential, allowing brands to tap into the creators’ existing fan base for increased visibility.

#3 Competitor Analysis

By monitoring TikTok trends related to your niche, you can gain insights into your competitors’ strategies.

Understanding what other brands are doing on TikTok can provide valuable insights into market trends and customer preferences. As a result, this enables you to refine your own approach and stay competitive.

#4 Engagement Boost

Incorporating TikTok monitoring into your brand strategy empowers your business to flourish in the highly competitive field of social media. In fact, innovative companies have already started to leverage TikTok marketing to promote their business and gain engagement.

5 Steps for a Systematic TikTok Monitoring

With the right strategies and tools, TikTok monitoring can be a breeze.

Here’s a 5-step systematic approach to ensure you’re on top of your TikTok game:

Step #1: Choose your TikTok Listening Tools

Embarking on effective TikTok monitoring begins with choosing the right tools to navigate the platform’s bustling ecosystem.

In a sea of viral videos and trending challenges, using a reliable tool is like having a compass in the digital wilderness.

Mentionlytics stands out as an excellent choice, offering comprehensive TikTok monitoring capabilities.

Add a TikTok profile from the Mention Tracker box.

Curious to see the magic in action? Take advantage of the platform’s free trial and witness firsthand how Mentionlytics can simplify the TikTok monitoring process.

Try Mentionlytics for FREE

Step #2: Identify the Keywords You Want to Track

To truly tap into TikTok’s pulse, you’ll want to identify and track the right keywords. Think of these as the breadcrumbs that lead you to the most relevant conversations. There are many types of keywords you can track.

First of all, there are industry-specific keywords that are based solely on your niche. For example, if you’re managing a traveling agency, you’d want to check out keywords like #travel and #traveltheworld first.

Then, there are generally trending hashtags, just in case you want to join in viral trends and gain visibility. Finally, don’t miss out on TikTok-specific keywords like #booktok.

Whether you track popular or niche hashtags, keyword monitoring ensures you never miss a beat. For example, Mentionytics offers keyword cloud features that help social media managers discover trending hashtags.

Hashtag Analytics and Keyword Cloud with Mentionlytics

Step #3: Analyze the Results

As you gather data through TikTok monitoring, it’s crucial to analyze the results to unearth valuable insights. This isn’t just about tracking views and likes; it’s about understanding sentiment, gauging engagement rates, and even assessing the success of a social media campaign.

Social media campaign monitoring through Mentionlytics helps you decode the data and make informed decisions. For instance, you can use the app’s Sentiment Analysis feature to check what people think about your brand.

Sentiment Analysis_Mentionlytics Reports

Step #4: Use Filters To Cancel the Noise

Navigating the TikTok landscape can sometimes feel like sifting through a cacophony of voices. Enter TikTok social listening tools and monitoring filters.

That’s another reason to use advanced tools for TikTok monitoring. For example, Mentionlytics offers a variety of filters –like channel, language, country, etc.– that allow you to focus on truly important conversations.

TikTok monitoring report by Mentionlytics

Additionally, Boolean search features let users tune out the noise and ensure they’re spending their time where it counts most.

Step 5: Set Alert for Important Results

In the fast-paced world of TikTok, timing is everything. Setting up alerts ensures you’re promptly notified of significant shifts, trends, or mentions.

Whether it’s a sudden spike in engagement, a viral challenge gaining traction, or mentions of your brand, being alerted in real-time empowers you to seize opportunities.

For example, Mentionlytics offers customizable notifications to help you detect potential crises effectively.

Mentionlytics SIA Alerts Settings

By following these five systematic steps, TikTok monitoring becomes not only manageable but also a strategic advantage.

Best 3 TikTok Monitoring Tools

Now that we’ve covered the important steps for TikTok monitoring & reporting, we can move on to the best TikTok social listening tools.

1- Mentionlytics

A screenshot of Mentionlytics' homepage.

Looking to keep tabs on TikTok? Mentionlytics has your back!

Picture this. Effortlessly tracking competitors’ TikTok moves, staying in the loop with brand mentions on TikTok, and even uncovering the rising stars. Yes, today TikTok creators are powerful influencers you need to watch out for.

With social listening at its core, Mentionlytics dives into the TikTokverse, delivering insights that matter.

But wait, there’s more! Customizable reporting lets you slice and dice data your way, while real-time alerts ensure you’re always ahead of the game.

And let’s not forget Mentionlytics’ secret weapon: SIA, the platform’s advanced Social Intelligence Advisor. It dishes out killer recommendations to up your TikTok game, as well as raise engagement across all platforms.

Is anyone up for TikTok domination?

Try Mentionlytics for FREE

Pricing starts at $69/month.

2- Determ

A screenshot of Determ's homepage

Determ (previously Mediatoolkit) is a media intelligence platform that can easily be used as a TikTok reporting tool. With cool features, like customizable reporting and instant alerts, there’s no question why people choose it for TikTok monitoring.

Determ’s software tracks trending keywords across 100M online sources and offers detailed data analysis to help users make informed decisions.

It’s a valuable resource for businesses aiming to learn TikTok’s dynamics, providing insights on hashtags, engagement, and TikTok mentions detected.

Additionally, Determ offers mobile app functionality and publishing automation to take your TikTok marketing to the next level.

Pricing information is currently unavailable.

3- Keyhole

Screenshot of Keyhole's Homepage

Last but not least, Keyhole is another cool TikTok analytics tool option. The platform’s goal is to help people measure the impact of their marketing efforts, influencer partnerships, and TikTok campaigns.

Offering various social media products, like social listening, smart publishing, and in-depth analytics, Keyhole makes TikTok monitoring easier for businesses.

In fact, the software – known for its ease of use– allows social media managers to identify top posts and benchmark against competitors. Also, Keyhole offers companies the chance to discover TikTok trends and get recommendations that will help them increase engagement too.

Pricing starts at $99/month.

Start Monitoring Your TikTok for Free

With the way time works in the social media realm, mastering TikTok monitoring is your key to staying ahead of the curve.

From tracking TikTok trends and competitors’ moves to uncovering valuable insights, TikTok monitoring is your secret weapon for digital success.

You now know why it’s important, which tools to check out, and what steps to follow to succeed. Ready to dive in?

Experience the power of seamless TikTok monitoring with Mentionlytics. Start your free trial today and take your TikTok game to new heights!

Don’t miss out on this opportunity to harness the pulse of TikTok and effortlessly elevate your entire online presence.

Eva Thanu

About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter

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