Owned Media Analytics FB & IG

Say Goodbye to Meta Business Suite’s Insights: Owned Media Analytics for FB & IG is Ηere

Finally you can have all your Facebook and Instagram performance metrics in ready-to-use, downloadable PDFs! No more manual

Are you spending hours each month cobbling together screenshots to report your brand’s (or clients’) performance on Facebook and Instagram?

If Insights in Meta Business Suite is where your nightmares come to life, we make sure you won’t need to rely on it any longer! How?

Owned Media Analytics just arrived on the Mentionlytics platform!

Finally — you can have all your Facebook and Instagram performance metrics in ready-to-use, downloadable PDFs!

Yes, you read that right! You no longer have to do manual data entry or screenshotting.

Generate professional, visually appealing reports with just a few clicks. No more tedious work — just clear, actionable data.

Deep Dive into Owned Media Analytics Reports

Well, Owned Media Analytics is a brand new component in Mentionlytics’ Reports feature offering more than 10 different slides of visualized analyses of your Facebook and Instagram metrics to get your monthly social media reporting up a notch.

Here’s a glimpse of what you’ll find inside:

Performance Summary

A high-level overview of your key metrics, allowing you to quickly assess your overall performance on Facebook and Instagram.

Example of a Performance Summary slide in Mentionlytics' Owned Media Analytics report

Impressions & Reach

Understand how many users are seeing your content and how far your message is spreading. Track growth over time and identify top-performing posts.

Example of an Impressions and Reach slide in Mentionlytics Owned Media Analytics report

Audience Growth

Monitor the growth of your followers over time and identify factors that contribute to your audience’s expansion.

Example of a Followe Growth slide in Mentionlytics Owned Media Analytics report

4 Different Info-rich Demographics Analyses

Gain valuable insights into the demographics of your audience, including:

  • Fan Demographics
  • Reached Demographics
  • Follower Gender & Age
  • Reached Gender & Age

This data helps you tailor your content and target your advertising more effectively.

See just an example below.

Example of a Fan Demographics slide in Mentionlytics Owned Media Analytics report

Engagement Trend

Check out how your audience is interacting with your content. Identify which posts resonate most and use these insights to create even more engaging content in the future.

Example of an Engagement slide in Mentionlytics Owned Media Analytics report

And many more!

Where to Find it

If you’re an advanced or higher plan user, go to the Reports feature and check out Standard Reports. You’ll find one Owned Media Analytics report for Facebook and one for Instagram.

Screenshot of how to find Owned Media Analytics reports in Mentionlytics

If you’re a Pro or higher plan user, you can find it in the Standard Reports too but also you get the option to incorporate the Owned Media Analytics component into your existing reports!

Screenshot of where to find Owned Media Analytics component in Mentionlytics report builder

How it Works

Since this new component is for Owned Media it works only for your authorized Facebook and Instagram profiles and starts calculating your metrics from the date you have each profile authorized in Mentionlytics and onwards.

That means you can’t see the metrics of your competitors.

To generate an Owned Media Analytics report:

  1. Simply check in the Mention Tracker box the Facebook or Instagram profile you want to see metrics for.
  2. Select the time frame for which you want to see results.
  3. Mentionlytics will generate your comprehensive performance report in a flash! No waiting around — get the data you need when you need it.

Want a broader analysis across different profiles? No problem!

Select multiple profiles for combined insights and a holistic view of your social media performance.

💡This is perfect if you want to prove (with real-world evidence) your agency’s mastery of social media marketing to new clients — without showing sensitive data of your accounts.

Get Rid of Meta Business Suite…NOW!

Create comprehensive monthly performance reports automatically, without breaking a sweat!

Take your reporting from the limitations of Meta Business Suite to the power of Mentionlytics’ Owned Media Analytics today.

Maira Volitaki

About Maira Volitaki

Maira is a Content Manager at Mentionlytics, with 6 years of experience in writing about marketing, social media monitoring, and PR topics. She specializes in content marketing for B2B SaaS brands but is a writer at heart. When off-duty, she reads the latest mystery bestseller. Feel free to drop her a line on LinkedIn.