About Anna Bezani

Anna is a Digital Marketing specialist and User Experience Designer. She is also a marketing executive in Mentionlytics. Follow Anna on Twitter

Social media platforms provide a fantastic opportunity to reach a broad audience and to boost brand visibility. However, without actually knowing your target audience, you can never be sure the campaign will reach the most interested people in your brand.

There’s no denying the marketing efficacy of social media. Attracting almost half of the world’s population, coupled with an average time spent of 3 hours – it provides marketers with a golden opportunity to amass increased exposure.

With over 330 million monthly active users, Twitter is one of the most unique social media platforms out there, especially for businesses. It enables brands to distribute their content and network with others in their niche as they reach out to their target audiences seamlessly.

Social networks have become an absolute must-have for doing successful online promotion and Instagram is certainly on that list. With 500 million daily active users and 4.2 billion likes per day, that doesn't surprise at all.