Twitter is a good digital marketing platform that helps businesses to build their brand awareness. Twitter helps to increase conversion rate by providing marketers with various features. One of the features that marketers can make use of for effective campaigns is the Twitter hashtag. A hashtag (#) is used in Twitter to index keywords or topics for easy referencing. Through the use of hashtags, your followers will be able to follow the topics that they are interested in. This also, allows them to easily respond through the same hashtags. Twitter hashtags make your brand discoverable hence aids in building your Twitter audience, which ultimately results in more awareness. In short, Twitter hashtags are important for relevance, branding, content discovery and personality.
If you have been using Twitter, you already know how difficult it can be to search a post. This is usually the case when you don’t use hashtags. This experience changes if you use hashtags. This is because your followers can refer to the hashtag and follow the whole conversation easily. So how can a business take advantage of the Twitter hashtags? In this article, we will share some important tips on how to effectively make use of Twitter hashtags. This will enable you to get maximum engagement on your posts. Ultimately, you will achieve brand awareness.
#1 Choose Simple and Relevant Hashtags
Twitter hashtags help to make you more discoverable on Twitter. This is one of the reasons as to why every business should be using them. Therefore, it makes sense when you choose a simple and relevant hashtag from the start. Choosing a lengthy hashtag that is difficult to spell will kill your campaigns right from the start. This affects your performance and you will not give you the desired results.
So, how do you ensure you have chosen the right Twitter hashtag that is simple for your followers? Here are some important basic tips to ensure you keep it simple and relevant.
Identify what the followers like to associate with and consider using it
To achieve success with hashtags, it is important to study your followers and get to know what attracts them. This is a topic with the potential of making them want to join a conversation. This can be done by analyzing the responses you got from previous tweets. Check out the tweets, which had high impressions for ideas on best hashtags. Through this, you will be able to achieve a high engagement. This is because you choose a topic that got you impressions already.
Ensure the Hashtag is easy to spell and memorize
Consider the wording of your hashtag to make sure people will not experience difficulties to spell. Note that, words that can be easily spelled are preferred always. This is because a simple typo makes them miss out the intended hashtag.
Limit Number of Hashtags in a Tweet and Keep Them Short
Using many Twitter hashtags in a single tweet is unwelcomed by Twitter, unlike other Social media platforms like Instagram. One Twitter hashtag is enough for a campaign. This is because it is easier for the followers to search and follow a conversation. Twitter hashtag with over three words longs can be confusing for your followers as it becomes easy to confuse the ordering. Therefore, if possible stick to only two words per Twitter hashtag. @copyblogger is a good example of how short tweets can be used for successful campaigns.
Lastly, it is important to ensure the Twitter hashtag relates to your brand as much as possible. This way, users can be able to easily identify the hashtag on twitter and follow the conversation.
#2 Take Advantage of Trending Hashtags
A trending hashtag in social media refers to a topic that has become popular at a certain time. Choosing a trending Twitter hashtag is a strategic way of increasing your brand’s visibility since it helps increase overall reach. Marketers have shared success stories as a result of taking advantage of trendy topics for real-time marketing. The Trending hashtags are centered on a major news topic. This is mostly in a certain industry and can differ from one geographic location to another. This means that what is trending in New York is not necessarily trending in London and Paris.
Preferably, go for a trending topic in your industry, and if possible target users in the right location because this is likely to gain more impressions. As much as it would be possible, try to ensure you think up the message such that it is relevant to the topic for maximum engagement. Oreo, the well-known cookies company, is best known for real-time marketing using trending hashtags. The company uses this strategy to get more exposure to potential clients.
So how do you identify the trending Twitter hashtags and what should you do to ensure you achieve maximum engagements? Here are some of the tips.
Understand Twitter Trends Algorithms
It is important to understand how Twitter determines trending topic so as to be able to make maximum use of this feature. Trends are by default tailored for you based on whom you follow, the interests and location. Therefore, switch these variables from time to time so as to identify trending Twitter hashtags to use. For example, you can change the location so as to find what is trending in different places where your clients are located or where you want to build an audience.
Use Third Party Tools To Find Trending Twitter Hashtags
The Twitter application will only give you a snapshot of trending hashtags hence third party applications could be a better option for a marketer. The third party tools give you a better opportunity to search what is trending in different locations. Whether your brand is local or national, these will get you covered better than the Twitter application. Good examples include Trendsmap, Sprout social, and Rite Tag.
Be The First To Use Trending Twitter Hashtags
Before your competitors realize a topic is trending, you have better chances of reaching the audience and convince them why you are an outstanding brand. Therefore, the moment you realize a relevant trending topic move faster and take on the opportunity for maximum benefits.
Through trending and popular Twitter hashtags, building brand awareness and engagements to your blog posts become easier since you already have a targeted audience already using the hashtag.
#3 Use Your Twitter Hashtags on Other Social Media Platforms and Vice-Versa
As much as you would prefer using Twitter as your number one social media marketing tool, remember that your targeted clients are also on other social media platforms. So using hashtags that are similar across the social media platforms increases brand exposure. This makes your followers feel part of the brand and increases your chances of creating more engagements.
For example, using your Instagram hashtag on Twitter means your followers on Instagram will easily identify you when they are on Twitter. Therefore, they will also follow you on Twitter increasing your audience, and as they share your posts and engage with you, they are helping increase brand awareness.
An additional advantage is that it makes it easy for your followers to remember the hashtag that you are using. However, remember that the different platforms have the best practices when using hashtags.
#4 Search the Twitter Hashtag before Using It
Once you have identified the best Twitter hashtag, search the hashtag on other social media platforms to determine, if it best suits you. Check out to ensure it’s not being used on other social media platforms negatively. This might affect the engagement rate as already it is tied to a bad intent. Additionally, it is worth making sure your competitors are not using the same hashtag for their promotions.
Searching a Twitter hashtag before using it ensures you stand out. Secondly, you will not use a negative hashtag which negatively impacts your brand. To search hashtags, there are different tools that you can use. A good example is hashtags.org which gives you an insight on hashtags that have been searched over time. Alternatively, you can search for a hashtag by entering it into the search bar. Through this, you will discover the contents if it is already in use. There are cases where you might discover a hashtag that was used a long time ago. In such cases, you can use the hashtag as long as it doesn’t have any negative report attached to it.
#5 Track Your Twitter Hashtags
Every business aims at improving the status on Twitter, so as to maximize the engagements. Therefore, tracking your Twitter hashtags is important to identify opportunities for improvement. Through tracking your hashtags you get insights on how well they are performing. This gives you an opportunity to learn how to better shape your future campaigns. Hashtag tracking tools will provide you with accurate information about the conversations you are having on Twitter.
Further, you get a graphical representation of the impressions your hashtags earns, which is important for your Twitter campaigns. There are different Twitter hashtag tracking tools to use. Each one has different features and therefore it is important to determine, which one gives you best results before subscribing. Most third-party tracking tools can be used for cross-platform campaigns. When using these third-party tools for controlling your Twitter presence, ensure that the tool enables you to track the hashtag. This is so that you can easily monitor the conversations and respond effectively.
#6 Have a Clear Distinction between Your Hashtags
On Twitter, marketers will classify their Twitter hashtags as either Always-on hashtags or campaign specific hashtags. In Twitter, always-on hashtags are part of your business overall messaging. Always-on hashtags are not tied to any specific use therefore used often. Therefore, your followers will often engage with you through these always-on hashtags.
On the other hand, the campaign specific hashtags have a shorter lifespan and are often tied to a campaign. For example, during a promotion or an annual clearance sale, you will use these hashtags for the specific purpose. Your followers should be aware of the Twitter hashtag that they can use for the specific purpose. Have a clear distinction between the two hashtags to avoid confusion. For a promotion, ensure the hashtag is branded for the specific campaign for easier identification.
#7 Unleash Your Hashtags Strategically
How you introduce the Twitter hashtag determines how well the response will be. For campaign specific Twitter hashtag, inform your followers before the campaign begins. This is by sending a personalized message to each one of them. This ensures they are aware of the upcoming Twitter conversations. This way, they prepare in advance and purpose to join the conversation which makes it more engaging.
Another way of letting the followers know about the hashtags you are using is including it in your televised advertisements. This sends more audience to your Twitter hashtag. At the same time, it is a way of increasing your followers on Twitter. After the campaign, you can keep the conversation going before you stop using the Twitter hashtag.
To Sum Up
Twitter hashtags are an effective way of keeping users engaged, hence keeping the conversations ongoing. However, note that this is only if you follow these important tips. Note that these might seem easy to implement, but actually, they yield better results if done by an expert. Therefore, you might want to hire a qualified Twitter account consultant. An expert has extensive knowledge of the use of Twitter hashtags. This is important to supercharge your blog posts or campaigns. The benefit of this is that you will get maximum engagements.
The above Twitter hashtag best practices should always be adhered to. Note that hashtags don’t have to be used in every tweet; you need to clearly distinguish when to use them. Basically, use them for marketing related conversations and not only customer dialogue like when responding to a specific enquiry. Always remember that hashtags best practices will differ based on the platform you are using as illustrated above. Therefore, be keen to adhere to the specific best practices when using them on Twitter. Finally, sharing your tweets on other social media platform is a strategic way of keeping users engaged. Using a similar hashtag on your social media conversations is important to retain and gain more audience.