YouTube Marketing From Creation to Promotion Strategies

YouTube Marketing: From Creation to Promotion Strategies in 2024

If you're not already using YouTube for marketing, you're missing out on a huge opportunity. With over 2

If you’re not already using YouTube for marketing, you’re missing out on a huge opportunity.

With over 2 billion active users, YouTube is the second most popular website in the world. It’s a powerful platform for businesses to reach a large audience and promote their products or services.

This blog post will teach you everything you need to know about YouTube marketing, from creating great videos to optimizing your YouTube channel for search.

We’ll also cover some practical tips and strategies for you to grow your channel faster.

Without any further ado, let’s dive in.

What is YouTube Marketing?

YouTube marketing is the process of using YouTube — the world’s largest video-sharing platform — to promote your brand, products, or services. It can involve creating and uploading videos, running ads, monitoring, and collaborating with other YouTubers.

Why is YouTube Marketing Important?

It’s safe to say that YouTube marketing is one of the most effective and quickest ways to increase your brand awareness, visibility, and of course, revenues.

Want some proof?

YouTube helps 90% of people to discover new brands, services, and products on the platform. Based on the same report, 1 in 2 Gen Zers or Millenials express that “They don’t know how to get through life without videos!”

Better yet, 80% of marketers report that YouTube videos actually convert.

YouTube also is an excellent choice for Individual creators. So much so that, the word “YouTuber” has now an entry in the Oxford Dictionary.

With achieving 2 million views each month, YouTubers can get something around $5000 per month from YouTube. This is besides their other sources of income on YouTube, such as Live Stream Donations.

And as a marketer, or anyone interested, the chances are that you use YouTube daily. Because let’s face it, YouTube has saved us on many occasions.

In fact, 81% of teenagers in the US reported they have access to the platform.

So, in a world where YouTube is taking place the TV at a very lower — almost free — price, why not invest in YouTube marketing?

To answer that, let’s see some of the benefits of YouTube marketing.

Benefits of YouTube Marketing

Apart from the values of marketing on YouTube like creating brand awareness, revenue, and visibility. YouTube marketing, if done correctly, has many other benefits too.

Benefits of YouTube Marketing

1. Possibility of monetizing your YouTube channel

As a brand, even if you’re using YouTube for educating your audience or publishing ads, if you gain enough viewers, you can monetize your channel.

This is also a great source of income for YouTubers.

How much, to be exact?

After getting at least 1,000 subscribers and 4,000 watch hours, you are qualified to apply for the monetization program.

2. Helps you to create a community

Because of its immense engagement, YouTube is a perfect platform to create a brand community. No wonder in the 1st quarter of 2023 only, YouTube generated ad revenues of the value of $6.6 million US dollars.

There are a few good reasons that make YouTube a great hub for fans and followers.

Firstly, people love watching videos, especially educational videos and YouTube is filled with such content.

Secondly, viewers can easily communicate with the YouTubers and brands through Live Streams using comments.

Sometimes, it’s much easier to watch YouTube videos of “Product 1 Vs. Product 2”  to decide which one to buy or search for “How to do this or that?” to find out solutions.

By Creating engaging video content, exciting Live Streams, and even “Shorts” —a.k.a Reels— about your products and services (if you’re a brand) or what you are passionate about (if you are a YouTuber) you can strengthen your community.

Want to see a great example of a thriving community on YouTube?

Have a look at the GoPro YouTube channel which has 11 Million subscribers.

This video for their new camera has so far produced around 3000 comments by the community!

3. YouTube content is evergreen!

Unlike other social media platforms, YouTube videos won’t go out of style!

The average lifespan of a single post on Facebook, Instagram, or TikTok is all less than a day. But when it comes to YouTube it’s at least 30 days.

Even after one month, the views do not simply stop. Your YouTube video can easily be found even after years of initial publishing date.

4. It’s integrated with Google Ads

YouTube is owned by Google, so no surprise that managing ads when marketing on YouTube is super easy.

Benefiting from Google’s laser-sharp targeting capabilities, you’ll make yourself visible to your target audience.

Advertisers can ensure their videos reach the most relevant viewers both on YouTube and across the Google Display Network.

8 Steps for an Effective YouTube Marketing

There are 7 main steps for performing successful YouTube marketing. Let’s go through each step in detail.

If you already have an established channel, you can skip steps 1 and 2.

8 Steps for Performing an Effective YouTube Marketing

Step 1: Getting started with YouTube marketing

First thing first.

To start marketing on YouTube, you need to create a YouTube channel.

To do that, you should have a Google account. If you already have one, make sure you’re logged in.

1.1. Create a YouTube channel

  • On YouTube, Click on your profile in the top right corner and hit “Create Channel“.
  • Choose the handle, name, and your profile picture
  • Click on “Create channel”

YouTube Channel creation

1.2. Customize your channel

By choosing “Customize Your Channel,” you’ll be directed to YouTube Studio, where you can control your channel.

Channel customization YouTube Studio

Click on the “Customization” tab.

Here, you’ll see three tabs: “Layout”, “Branding”, and “Basic info”

Channel customization YouTube Studio

Layout tab

This tab allows you to organize your channel trailer, featured video, and channel sections. This tab includes:

  • Channel trailer: Your channel trailer is a short video that introduces your channel and the types of videos you create. It is a great way to encourage viewers to subscribe to your channel.
  • Featured video: Your featured video is the video that is highlighted at the top of your channel page. It should be one of your most popular or best-produced videos.
  • Channel sections: Channel sections allow you to organize your videos into different categories. This can make it easier for viewers to find the videos they are interested in.
Branding tab

This tab allows you to update your profile picture, banner image, and video watermark. It includes:

  • Profile picture: Your profile picture is the small image that appears next to your channel name. It should be a high-quality image that is recognizable to your audience.
  • Banner image: Your banner image is the large image that appears at the top of your channel page. It should be a visually appealing image that reflects your brand.
  • Video watermark: A video watermark is a small image or logo that appears in the bottom corner of your videos. It can be used to promote your brand and prevent copyright theft.
Basic info

This tab allows you to customize your channel name, handle, description, and site links. It includes:

  • Channel name: Your channel name is the name that will appear at the top of your channel page and in search results. It should be relevant to your brand and easy to remember.
  • Handle: Your handle is your channel’s unique URL. It is used to identify your channel on YouTube and other social media platforms.
  • Description: Your channel description is a brief overview of your channel and the types of videos you create. It should be informative and engaging, and it should include relevant keywords.
  • Site links: Site links are links to your website and social media accounts. They appear on your channel page and make it easy for viewers to learn more about your brand.
  • Contact info: The email address that you enter may appear in the About section of your channel and be visible to viewers.
Tips for customizing your YouTube channel
  • Use your brand colors and fonts throughout your channel. This will help to create a cohesive and professional look.
  • Write a clear and concise channel description. Explain what your channel is about and the types of videos you create.
  • Use relevant keywords in your channel name, handle, and description. This will help people to find your channel when they search for those keywords on YouTube.
  • Create a custom channel trailer. Your channel trailer should introduce your channel and the types of videos you create. It should also encourage viewers to subscribe to your channel.

1.3. Connect social media accounts

Under the “About” section, you’ll find an option to link your website and other social media platforms. This provides additional avenues for viewers to connect with your brand.

1.4. Adjust privacy settings

Navigate to the settings (gear icon) on your channel page and adjust the privacy and customization settings as per your business needs.

1.5. Enable monetization (optional)

If you’re considering running ads or benefiting from ads displayed on your videos, navigate to YouTube Studio and select “Monetization” to guide you through the setup process.

1.6. Verify your account

Verification allows you to upload longer videos, use custom thumbnails, and access more features. You can verify via a phone number.

Take care of these sections and you’re ready to upload your very first YouTube video.

But before you move on to that, there are still a few things to understand and consider.

Step 2: (Re)do your market research

Before you start creating content you need to know about 3 things:

  • Who are your target audience?
  • Who are your competitors on YouTube?
  • What tools do you need to create YouTube content?

Learn about your target audience

Your target audience on YouTube is perhaps the same for other social media.

However, if you have no idea who you are creating video for, try these:

Analyze your website analytics

If you have a website, you can use your website analytics to see which demographics are most likely to visit your website.

You can then use this information to target your YouTube videos to those same demographics.

Look at your YouTube channel analytics

If you already have a YouTube channel, you can use your YouTube channel analytics to see who is watching your videos.

You can see their age, gender, location, and interests. This information can help you to better understand your target audience and create content that is more relevant to them.

Look at your competitors’ channels

If you have a direct competitor, see who is watching your competitors’ channels and what types of content they are watching.

This information can give you some insights into your target audience.

Also, it brings us to the next important part of market research for YouTube marketing.

Researching your competition

One of the best strategies is to analyze your YouTube competitors thoroughly. This allows you to gain:

  • Content length insight: Analyzing competitors reveals the deal video lengths that keep viewers engaged in your niche.
  • Content Calendar Patterns: Checking competitors’ posting schedules can give you some hints about when it is the best time to post on YouTube.
  • Community engagement styles: Beyond comments, notice how competitors cultivate a social community, such as through contests or Q&A sessions, to inform your engagement strategies.
  • Content diversification: Monitoring competitors can inspire you to tap into sub-niches or related content areas, enriching your channel’s offerings.

Step 3: Decide on your approach

When it comes to YouTube marketing you can have two approaches:

  • Approach one: Create videos and gain organic views
  • Approach two: Gain visibility through Ads

Which one do you want to focus on? Creating a community completely organically, or raising your brand awareness through Ads? Or maybe both?

Let’s have a close look at each:

Organic content creation

If you want your audience to find you you should invest in creating these types of YouTube videos:

  • Educational Videos: Tutorials, how-tos, and explanatory videos that provide value and showcase expertise.
  • Vlogs: Personalized video blogs to connect with audiences on a more intimate level.
  • Product Reviews and Demonstrations: Showcasing the benefits and features of a product.
  • Interviews and Podcasts: Featuring industry experts or influential personalities.
  • Storytelling: Using narrative to connect with viewers emotionally.
  • Collaborations and Partnerships: Teaming up with influencers or other brands for co-created content or shoutouts
  • Live Streaming: Hosting live sessions for product launches, events, or direct interaction with viewers.

On top of these, you should optimize all your YouTube videos for search engines. SEO is not just for Google, but it also is a really big deal for YouTube.

Paid YouTube advertising

If you want to make your channel or brand known to your niche and audience, the fastest way is to use YouTube ads.

Here are some of the popular ad formats on YouTube:

  • Video Ads: Skippable and non-skippable pre-roll, mid-roll, or post-roll ads.
  • Display Ads: Thumbnails appear on the right-hand sidebar of videos.
  • Overlay Ads: Semi-transparent ads that appear on the lower portion of videos.
  • Bumper Ads: Short, non-skippable ads lasting up to 6 seconds.
  • Sponsored cards: Display products or services within cards relevant to the video.

Step 4: Creating engaging YouTube videos

Now that you’ve decided on the type of video you’re going to create, the next step of YouTube marketing is to create videos!

In this section, we’re going to look at the main steps involved in video creation for YouTube.

3.1. Coming up with video ideas

Here are a few tips for coming up with video ideas:

Think about your target audience. What are their interests? What are their pain points? What do they want to learn?

Use YouTube’s search bar. YouTube’s search bar is a great way to find video ideas and to see what people are searching for on YouTube.

Pay attention to trends. What are the latest trends in your industry? What are people talking about on social media?

Once you have a few video ideas, you can start to narrow them down by choosing the ideas that are most likely to be successful with your target audience.

You can also use a tool like Mentionlytics to see how popular your video ideas are.

Try Mentionlytics for FREE

3.2. Scripting your videos

Once you have chosen a video idea, you can start to script your video. Scripting your video will help you to stay on track and to deliver your message clearly and concisely.

Here are a few tips for scripting your videos:

Start with a strong introduction. Your introduction should grab your audience’s attention and introduce the topic of your video.

Organize your main points. Your script should be well-organized and easy to follow. Make sure that each point flows logically from the next.

Use clear and concise language. Avoid using jargon or technical terms that your audience may not understand.

End with a call to action. Tell your viewers what you want them to do after watching your video.

3.3. Recording and editing your videos

Here comes the exciting moment of YouTube marketing.

Once you have scripted your video, you can start to record and edit it.

When recording your video, be sure to use good lighting and sound. You can also use a tripod to keep your camera steady.

Once you have recorded your video, you can start to edit it.

This is where you can add music, sound effects, and transitions. You can also use editing software such as Premiere Pro to correct mistakes and make your video look more professional.

3.4. Adding music and sound effects

Music and sound effects can add interest and engagement to your videos. However, it is important to use them carefully.

You do not want to overwhelm your viewers with too much music or sound effects.

There are several different places where you can find music and sound effects for your videos.

You can purchase music and sound effects from websites like AudioJungle and Shutterstock.

You can also find free music and sound effects on websites like Freesound and YouTube Audio Library.

3.5. Creating custom thumbnails

Your video thumbnail is the first thing that people will see when they see your video in search results. A good thumbnail can help to attract viewers to your video.

To create a good thumbnail, choose an image that is relevant to your video and that is visually appealing. You can also use text and overlays to add more information to your thumbnails.

Ahrefs YouTube channel

Source: Ahrefs

3.6. Don’t forget the trends

YouTube trends are a great way to get your videos seen by more people.

When you create videos about popular trends, you are more likely to show up in search results and to be recommended to other viewers.

You can find out what the latest trends are on YouTube by using the YouTube Trends page. You can also use social media to see what people are talking about.

[add text about finding trending topics using Mentionlytics]

3.7. Finding the sweet spot for videos

The ideal length for a YouTube video depends on several factors, including your target audience, the topic of your video, and the type of video you are creating.

However, there are a few general guidelines that you can follow.

For example, if you are creating a product demo video, you may want to keep your video under 5 minutes long.

If you are creating an educational video, you may want to make your video longer, but it is important to keep it engaging and to the point.

3.8. Captions and translations

Adding captions and translations to your videos is a great way to make your videos more accessible to a wider audience.

Captions are also helpful for viewers who are deaf or hard of hearing.

You can add captions and translations to your videos using YouTube’s built-in tools. You can also hire a transcriptionist to create captions for your videos.

Tips for High-Quality Production on a Budget

Use your phone

Most smartphones have excellent cameras that can be used to create high-quality videos.

Find good lighting

Good lighting is essential for creating high-quality videos. Try to film in natural light whenever possible. If you are filming indoors, use a lamp or other light source to brighten the room.

Use a tripod

A tripod will help to keep your camera steady and prevent your videos from being shaky.

Plan your videos

Before you start filming, take some time to plan your video. This will help you to stay on track and to deliver your message clearly and concisely.

Use free or low-cost video editing software

There areseveralf free and low-cost video editing software programs available. Some popular options include OpenShot, Davinci Resolve, and HitFilm Express.

Use free or low-cost stock footage and music

There are several websites where you can find free or low-cost stock footage and music. Some popular options include Pixabay, Pexels, and Unsplash.

Create your own graphics and thumbnails

You can use free or low-cost software programs to create your own graphics and thumbnails. This will help you to save money and to create a more cohesive look for your channel.

Collaborate with other YouTubers

Collaborating with other YouTubers is a great way to cross-promote your channels and save money on production costs.

Step 5: Promoting your YouTube videos

Creating a video is one thing, but promoting it? Entirely another thing!

You can have the most stunning video, but without putting it in the spotlight, there’s a good chance that it’ll be buried deep in the platform.

So, to avoid that, here are some of the best ways to promote your YouTube videos.

Optimizing your videos for search

YouTube is the second most popular search engine. So, you pretty much have to treat it like Google.

That means you need a whole strategy for YouTube SEO.

Example of Youtube seo

Source: @Howfinity

As the name indicates, YouTube SEO is the process of optimizing your YouTube videos and channel to rank higher in YouTube search results.

Here are some of the best ways to do YouTube SEO:

Do keyword research: This means finding keywords that are relevant to your video content and that people are actually searching for on YouTube.

You can use the YouTube search bar to get suggestions, or better yet, you can use a keyword research tool that is built for YouTube like VidIQ.

Optimize your video title: Your video title should be clear, concise, and informative. It should also include your target keyword at the beginning.

Write a descriptive video description: Your video description should provide a more detailed overview of your video content. It should also include your target keyword and other relevant keywords throughout.

Use relevant tags: Tags are words and phrases that describe your video content. When people search for these tags on YouTube, your video will be more likely to show up in the results.

Create a custom thumbnail image: Your thumbnail image is the first thing people will see when they come across your video in search results, so it’s important to make it eye-catching and relevant to your video content.

Add subtitles and closed captions: This will make your video more accessible to a wider audience, and it can also help your video rank higher in search results.

Be consistent: Upload new videos regularly and promote them using SEO. This will help you to build a following and improve your chances of ranking higher in search results.


It takes time and effort to optimize and promote your YouTube videos for SEO (although it might take less for more targeted keywords), but it’s worth it in the long run.

Word of advice: Don’t use clickbait or say something that you don’t actually cover in your thumbnails!

Promoting your videos on social media

And by that, we don’t mean just to reshare your YouTube video on social media channels.

Although some social media platforms allow you to upload more lengthy videos, It might not be a good idea to put your whole video there.

The reason is that this way, you won’t drive any viewers to your channel!

Instead, try these:

Cut the most engaging parts of your video (sort of your teaser!), and then share those with your audience on other channels to create a buzz around it.

Then, invite them to actually watch the whole video on YouTube!

Different social media platforms have different audiences, so it’s important to post your videos on the platforms where your target audience is most active.

For example, if your target audience is young adults, you might want to post your videos on TikTok and Instagram.

Collaborating with other YouTubers

Collaborating with other YouTubers is one of the best strategies for promoting your YouTube videos.

When you collaborate with another YouTuber, you are essentially cross-promoting your content to each other’s audiences. This can lead to a significant increase in views, subscribers, and engagement for both channels.

There are many different ways to collaborate with other YouTubers. Some popular ideas include:

Creating joint videos: This is the most common type of collaboration, and it involves working together to create a video that will be published on both of your channels. You can brainstorm video ideas together, film the video together, and edit the video together.

Hosting guest appearances: You can invite another YouTuber to appear on your channel as a guest, or vice versa. This is a great way to expose your audience to new content and creators.

Challenging each other: You can create challenge videos where you challenge each other to do something silly, funny, or challenging. This type of video is often very popular with viewers, and it can help to increase engagement on both channels.

Promoting each other’s videos: You can simply promote each other’s videos in your video descriptions, social media posts, and live streams. This is a great way to support each other and help each other grow your channels.

Step 6: Monitoring your channel and videos

So, you promote your YouTube videos. Now what?

Time to monitor your YouTube channel and videos.

Monitoring YouTube channels is one of the most important steps of YouTube marketing. By understanding what people are saying about your channel, your videos, and your brand, you can make informed decisions about your content strategy, identify potential influencers, and track your progress over time.

Mentionlytics is a social media monitoring tool that can help YouTubers find all the keywords that people are using to mention their channel, their videos, and their brand.

Mentionlytics tracks mentions from a variety of sources, including YouTube, X (Twitter), Facebook, Instagram, and news websites.

Social Media Dashboard in Mentionlytics

To use Mentionlytics to find keywords, simply create an account and enter your YouTube channel name and other relevant keywords.

You will receive real-time alerts whenever someone mentions your channel or keywords, and you can also view a dashboard that shows you all of your mentions in one place.

Other features of Mentionlytics that help users monitor YouTube more effectively are:

  • Sentiment analysis: Mentionlytics uses AI-powered sentiment analysis to determine whether mentions of your channel and keywords are positive, negative, or neutral.
  • SIA (social intelligence advisor): SIA is a unique feature of Mentionlytics that provides users with actionable insights based on their social media data.
  • Mention clustering: Mentionlytics automatically clusters mentions of your channel and keywords into groups based on topic. This feature can help identify trending topics and understand how people are talking about your brand.
  • Competitor analysis: Mentionlytics allows you to track mentions of your competitors’ channels and keywords.

Using this app, you’ll also access these KPIs of your channel (or competitors) in your dashboard:

  • Channel biography
  • Number of videos
  • Latest videos
  • Subscribers
  • Views

Want to start advanced YouTube marketing for free? Then give Mentionlytics a free try.

Try Mentionlytics for FREE

Step 7: Analyzing your YouTube performance

With step 5, you’ve already started gathering data about your YouTube channel. So, what’s next?

By delving into YouTube Analytics, you gain access to a wealth of data reflecting how viewers interact with your content.

Key metrics like watch time, viewer retention, and engagement rates reveal the strength of your videos, guiding you on where to focus your creative efforts.

What is important here? Simple: Tracking your progress.

Set benchmarks for your channel’s performance based on historical data and industry standards.

Monitor these benchmarks regularly to assess the success of your content and marketing tactics.

Look for trends in viewer behavior, such as peak viewing times or popular content themes, to inform your future content calendar.

Lastly, identifying areas for improvement is an ongoing process.

Use analytics to pinpoint where viewers drop off, which videos underperform, and which topics resonate less with your audience.

Consider experimenting with different video formats, presentation styles, or content topics to address these gaps.

 A/B testing thumbnails or titles can also provide insights into more effective strategies to capture audience attention.

Step 8: Monetization and ROI

Here comes the part you’ll love!

You may want to use it only for raising your brand awareness, but if you’re interested, here’s how to monetize your channel:

Different Monetization Methods on YouTube

  1. Ad Revenue

This is the most traditional form of monetization on YouTube. Content creators earn money through ads displayed on their videos.

YouTube uses a cost-per-thousand (CPM) model, which means creators get paid for every thousand ad views.

  1. Channel Memberships

For channels with over 30,000 subscribers, YouTube offers a membership model where viewers pay a monthly fee for special perks like exclusive videos, badges, and emojis.

  1. Super Chat and Super Stickers

During live streams, viewers can purchase Super Chats to highlight their messages or Super Stickers to show support, which are revenue sources for the creators.

  1. Merchandise Shelf

YouTube provides a feature to showcase and sell merchandise directly on the platform for channels with over 10,000 subscribers.

Best YouTube Marketing Tips and Strategies to Try

  1. Create High-Quality Thumbnails: Design eye-catching thumbnails that encourage clicks and stand out in search results.
  2. Consistent Upload Schedule: Maintain a regular posting schedule to build an engaged and loyal audience.
  3. Use Calls to Action: Encourage viewers to like, comment, and subscribe within your video and in the video description.
  4. Create a Content Series: Develop a series of videos on a specific theme to keep viewers coming back for more.
  5. Optimize for Watch Time: Create engaging content that keeps viewers watching longer, increasing your video’s visibility.
  6. Include End Screens and Cards: Use these features to promote other videos, encourage subscriptions, and extend viewer engagement.
  7. Diversify Your Content: Experiment with different types of videos to cater to various viewer preferences and increase reach.
  8. Deep Dive into Niche Topics: Instead of covering broad topics, delve into niche subjects to attract a highly targeted audience.
  9. Use YouTube’s Transcription Service: Provide accurate captions not only for accessibility but also to serve non-native speakers and improve SEO.
  10. Leverage the YouTube Community Tab: Post polls, behind-the-scenes photos, or quick updates to keep your audience engaged between video uploads.
  11. Host Q&A Sessions: Use live Q&A sessions to directly engage with your audience, answer their questions, and build a stronger community.
  12. Utilize YouTube Stories: If eligible, use Stories to share short, casual content that can engage viewers daily.
  13. Pin a Comment: Pin your own comment with a CTA or additional information to each video to increase viewer interaction.
  14. Incorporate User-Generated Content: Encourage and feature content made by your viewers to build community and content simultaneously.
  15. Engage with Similar Channels: Commenting on videos from channels similar to yours can increase your visibility among their viewers.

YouTube Marketing Tools

There are hundreds of YouTube marketing tools out there to help you promote your channel. They simplify workflows and provide crucial insights that can elevate your YouTube strategy. Here are some of the most popular ones.

1. Mentionlytics

Mentionlytics is a comprehensive social media monitoring tool that extends its capabilities to YouTube, allowing you to track mentions of your brand across the platform.

It provides insights into how your content is being discussed, helping you manage your brand reputation and engage with your audience effectively.

Mentionlytics is particularly useful for understanding audience sentiment and spotting trends, enabling you to tailor your content strategy to meet viewer demands and preferences.

Try Mentionlytics for FREE

2. VidIQ

VidIQ is another powerful tool that offers a suite of features to help content creators analyze their video performance, research keywords, and track their rankings.

With its robust analytics dashboard, you can get real-time insights into what’s working on your channel. VidIQ also provides alerts on trending topics, enabling you to create content that’s more likely to be discovered by new audiences, thus boosting your channel’s growth.

3. Social Blade

Social Blade is a statistics website that tracks user statistics for YouTube, Twitch, Instagram, and Twitter. It is essential for tracking your growth and analyzing the performance of your channel over time.

With Social Blade, you can get detailed reports on subscriber count, video views, and estimated earnings. It’s also useful for keeping an eye on your competitors, giving you the context you need to strategize effectively in your niche.


If you want to expand your reach and brand awareness, especially through educational content, YouTube is for you.

Don’t miss the opportunity to use the second most popular website in the world to promote your brand!

And don’t forget to try Mentionlytics, for monitoring your YouTube channel for free!

Try Mentionlytics for FREE

Rezvan Golestaneh

About Rezvan Golestaneh

Content manager at Mentionlytics who likes to write about social media! She's a Potterhead, resistant to caffeine overdose, and loves listening to music she's never heard before.

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