Everything You Need to Know About Chatbots And Facebook Messenger Marketing As a Small Business

Everything You Need to Know About Chatbots And Facebook Messenger Marketing As a Small Business

Chatbots are one of the biggest trends in marketing today. They can give answers to your audience and

Facebook chatbots have emerged as an indispensable tool for businesses, particularly small ones looking to scale their operations and optimize their Facebook business page. Acting as a 24/7 virtual assistant, the Facebook Messenger bot provides immediate customer service, automating responses to frequently asked questions, and aiding in lead generation by collecting and categorizing user information. This is a prime example of AI marketing, where technology is leveraged to understand, interact with, and satisfy customers.

Moreover, the Facebook Messenger bot enhances user engagement, delivering personalized responses to customer inquiries. This not only contributes to improved customer satisfaction and loyalty but also drives the engagement metrics of your business page, resulting in an optimized online presence.

In this blog post, we delve into the fascinating world of Facebook Messenger Bots, a powerful yet often overlooked aspect of AI marketing. From unraveling the mystery of chatbots to explaining how they can be your silent partners in success, we will help you explore the myriad ways these virtual assistants can boost your business.

Let’s get started!

{Updated on 22/06/2023}

What is The Facebook Messenger Bot?

Facebook chatbots, or as you might call them, Facebook Messenger bots, are integrated into the popular Facebook Messenger platform. This platform’s popularity stems not only from its extensive reach of over 2.98 billion monthly active users users but also from its efficient API. The API enables businesses to create chatbots for Facebook, which can generate automated messaging tailored to their specific needs. Consequently, businesses gain access to both the necessary tools and an expansive audience all in one place.

Moreover, a specific type of Facebook chat bot, the Facebook Marketplace bot, leverages this technology to enable businesses to engage with their customers on an unprecedented personal level. Its availability 24/7 ensures continuous engagement with customers, making certain that no interaction slips unnoticed, thus enriching the customer experience and boosting business growth.

What You Can Do with Facebook Bots?

Here is what you can do with your messenger chatbot:

  • Driving more sales and gaining more leads

Chatbots are the easiest way for people to communicate with brands. Most people are using the chatbots already. This is the crucial part of customer service moving forward. People don’t care that the person is not on the other hand of the conversation. They need help and information and as long as they get it whenever they need it – they are happy.

  • Helping your customers solve their problems

“One of the most important chatbot uses is the fact that your customers can get all of the answers they need quickly, no matter when. It’s like an interactive FAQ page which does even more than that. But in this case, they don’t have to scroll through a ton of questions they don’t care about to get what they need. They can immediately ask a chatbot and get a quick answer,” says Allison Hodge, chatbot expert at Australia2Write.

Benefits of Facebook Messenger Bots

Here’s why using a Facebook Messenger Bot can be beneficial for you:

1. Higher Conversion Rates: Facebook Messenger bots convert 3-5 times more than Facebook desktop ads. As more users are now on mobile, Messenger provides a perfect user-friendly solution for increased engagement.

2. Reduced Marketing Costs: Creating a Facebook bot is free, which means you won’t face high costs for lead acquisition. Plus, these bots can increase conversions.

3. Audience Segmentation: You can use your bot to segment your audience based on their preferences and target them in different ways.

4. Automating FAQ and Human Transition: People can get answers from your Facebook fact checker bot and easily schedule a meeting with a real human. The chat bot for Facebook Messenger collects the information, and a human can take over anytime.

5. No Need to Code: The use of Messenger for your Facebook bot means that no coding is required. This can greatly enhance automation and user engagement, reduce your workload and increase conversion rates.

Bonus: 3 Ways to Find Trending Hashtags on Facebook

How to Make a Facebook ChatBot?

Creating a Facebook bot, particularly for Messenger, can enhance your business’s digital presence by providing automated and efficient customer service. Here’s how you can create one:

1. Define Your Bot’s Purpose

Identify the key functions you want your bot to perform. This could be answering customer queries, providing product information, or something else. Knowing the purpose guides the bot’s development process.

2. Establish a Facebook Page

If you don’t already have one, create a Facebook Page for your business. Your Messenger bot will be linked to this page. From your Facebook account, click on the ‘+’ sign in the top right corner and select ‘Page’.

3. Register for a Developer Account
Set up a Facebook Developer account on the Facebook Developers website. This account provides the tools and permissions needed to create and manage your bot.

4. Initiate a New App

On your developer account dashboard, create a new app to house your bot. Name it, assign it a purpose, and click ‘Create App ID’.

5. Configure Messenger

n your app settings, find ‘Add Product’ in the left sidebar and select ‘Set Up’ in the Messenger section. This step links your app with Messenger.

6. Generate a Token

Within the Messenger settings, locate the ‘Access Tokens’ section. Select your Facebook Page to generate a token, which authenticates your bot. Keep this token safe.

7. Implement Webhooks

Webhooks enable your bot to receive messages from users. In the Messenger settings, go to the ‘Webhooks’ section and set up a new webhook. You’ll need a callback URL (your server’s address) and you’ll need to select the events your bot will subscribe to (like messages, message reactions, etc.)

8. Develop Your Bot

This is the most complex part. You’ll need to code the bot’s behaviors and responses. Using a language like JavaScript and a platform like Node.js can be helpful. Ensure your bot delivers valuable user interactions by providing meaningful responses.

9. Test and Submit Your Bot

Use Facebook’s testing interface to assess your bot’s performance. Once satisfied, submit your bot for review. Upon approval, your bot can interact with all Messenger users.

10. Monitor and Optimize Your Bot

After your bot is live, monitor its interactions and adjust as needed to enhance its performance and customer satisfaction.

If you’re not comfortable with coding, consider hiring a developer or using a chatbot-building platform, which can provide a more user-friendly, code-free approach.
Keep reading to find out how

How You Can Create Facebook Bots with Other Tools?

When you understand what a Facebook bot is, you can effortlessly build your own Facebook chat bot. A handy tool like Mobile Monkey, for example, lets you create your own chat bot for Facebook without requiring any code. All you need to do is use the drag-and-drop interface, checkboxes, and other easy-to-use features to design your bot.

mobilemonkey - facebook messenger

Source: MobileMonkey

While Mobile Monkey is an excellent tool for creating a Facebook bot, it’s certainly not the only option out there. Other tools, such as Chatfuel, also allow you to build engaging and efficient Facebook chat bots without needing any coding skills. These platforms come with easy-to-use interfaces and offer a host of features to help you develop a Facebook Messenger bot that suits your business needs.

Chatfuel, for instance, boasts a highly intuitive, drag-and-drop interface, which makes creating a Facebook bot a breeze. The platform lets you add a variety of elements to your bot, such as images, buttons, and quick replies, allowing for highly interactive and personalized conversations.

Maintaining Your Facebook Chatbots

Your Facebook bot, whether a Facebook Messenger bot or a Facebook Marketplace bot, will naturally need maintenance over time. New questions from users will arise, ones that you might not have listed in your bot’s database. But instead of viewing this as a setback, see it as a chance to improve and expand your bot. Just create and add the answers to these new queries into your bot’s database. This means you’re using real data from your customers to make your bot even better.

Make sure you regularly review unanswered questions to avoid keeping your customers waiting. Use your bot messenger Facebook to send chat blasts, quick messages that drive traffic to your website. Concentrate on users who have already shown interest in your product or service.

Your bot should be entertaining and engaging, making users feel like they’re chatting with a friend. For instance, you can make your Facebook like bot send out useful tips and tricks, encouraging further conversation.

Remember the importance of expanding your email list. So, ensure that your Facebook chat bot encourages users to subscribe to your email lists. Likewise, growing your Messenger contact list is just as crucial. You can do this by adding several features:

1. Website chat: Add a Messenger feature to your website. This enables your customers to use this feature through their Facebook account, providing you with a fresh contact list. Plus, it’s very mobile-friendly which means that your customers can easily use it on their phones.

2. Comment Guards: Set up a Facebook chat bot AI that sends a message whenever someone comments. This autoresponder automatically adds your customers to your contact list and can be especially useful for contests, giveaways, and free guides to increase engagement.

3. Facebook ads: Instead of leading people to your website with your ads, why not direct them to your Messenger chat? This makes starting a conversation easy and your messenger bot will automatically add them as a contact.

Tips To Use Facebook Messenger Chatbot Effectively

Here are some effective tips on how to use your Facebook chatbot.

Subscription messaging

Standard messaging on the Messenger allows you to send any kind of message to a person after they have contacted your chatbot. You can send as many messages as you want within the first day of the first contact with the bot. After that, you get to send just one more message to that customer.

However, subscription messaging will allow you to send messages whenever you want and no matter how many. The messages will have to be non-promotional and you will need a list of subscribers. To do that, you need to build a messenger opt-in page which will allow the people to subscribe. Inherently, the unsubscription process has to be just as easy and simple. A simple “Stop” after any of your messages should be the way for them to unsubscribe. The chatbot builder will make all of this simple and easy – all you need to do is show up with the right ideas.

Grow your chatbot subscriber list by running Facebook ads that lead to your messenger and using an autoresponder that sends the message to anyone who comments on your posts. You can also add the CTA to your Facebook page that will lead the customers straight to the chatbot.

Segment your audience

Your audience members will be interested in different things. This means that you will have to segment your list to suit those interests. This way, you will receive more engagement and retain more people on your list.

“You can use this to send messages that will be truly valuable to your audience. Make sure that your messages vary from segment to segment and that they truly speak to that segment.”, says Lorelei Grimes, a Digital Marketer at 1Day2Write and NextCoursework.

Rules of communicating

Here are a few rules from the Facebook and Facebook marketers with experience:

  • Send short messages to your audience
  • When sending long ones, separate them into several short messages
  • Add some color to your messages – logos and icon design helps to grab attention
  • Use your business name in your messages

Increase engagement for open rate improvement

“Messenger is a chat app that’s used to talk with friends. This is what people are used to and when they get a message they don’t expect a formal tone. This is where you can improve your messages to make them conversational and more fun,” says Haley Ferguson, a Senior Marketer at WriteMyX and BritStudent.

Your customers should feel like those messages are coming from a friend, rather than a brand. Talk like you would talk to a friend. For example, use emojis and simple words, no technical jargon.

Make sure that your brand voice shines in these messages and that it’s consistent with your brand in other places. Furthermore, understanding the best times to post on Facebook can help ensure your messages reach the right audience when they’re most active.

Just make sure that there are some differences in communications because they are different channels. While emails would sound more professional and polished, your Messenger messages should be simple, fun, and very friendly.

Account for personalization

Personalizing all of the messages you send out is time-consuming at best. However, there are tools in your chatbot builder that can help you set up some dynamic parameters that will allow you to use someone’s first name, just like you would in an email. You can include many more custom variables which will make your messages more personal and more interesting to your customers. You can use these tools to make sure that your audience stays engaged.

Some things to avoid

When people start experimenting, mistakes are bound to happen. However, you can easily fix them.

  • Don’t forget the unsubscribe message – It should come with every message blast. People will complain to Facebook if you don’t and this could be a serious problem.
  • Test your messages before sending them – This will help you see which version works best for your specific audience.
  • Don’t send long messages – People see these on a small mobile screen and it can seem really overwhelming. Test messages before sending them. Keep in mind that a single message should be three lines long on a mobile screen at the most.

Sending sponsored messages

You can use your bots and WhatsApp chatbot specifically to send sponsored messages that promote your products and services. This will allow you to get more conversions and target the most eager contacts on your list. This goes beyond any organic reach.

Tracking and stats

One of the best things about using a chatbot, such as a Facebook Messenger bot, is that you get direct data from it delivered to you. This is where Facebook analytics comes into play, providing valuable insights into user interactions with your bot. You can leverage this data to understand user behavior, monitor chat patterns, and track conversion rates.

This wealth of information not only helps you improve future campaigns but also aids in making them more appealing and engaging for your audience. By effectively using Facebook analytics, you can continuously refine your chatbot strategy based on actual user responses and behaviors, ensuring a more personalized and efficient customer experience.

Now over to you

In conclusion, Facebook Messenger bots are a potent tool for any business, big or small. Their ability to provide real-time, personalized interactions makes them integral to enhancing customer engagement and driving conversions. By utilizing platforms like Mobile Monkey, Chatfuel, or ManyChat, you can create robust and interactive bots without any coding skills.

Furthermore, the incorporation of Facebook analytics with your bot strategy offers valuable insights, allowing you to continuously optimize your campaigns based on real-time user data.

So, if you’re looking for a cost-effective, high-converting, and customer-friendly strategy to grow your business, it’s time to embrace the power of Facebook Messenger bots. Harness their potential, and you’ll open the doors to a whole new level of customer engagement and business growth.

Adelina Benson

About Adelina Benson

Adelina Benson is a marketer and writer at OriginWritings and Academic Brits. She develops new marketing strategies namely in the chatbot niche. In her free time, she loves to blog at PhDKingdom to help people reach their full potential. LinkedIn | Twitter

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