Top 8 Social Media Trends in 2024

Top 8 Social Media Trends to Follow in 2024

In 2024, social media is changing quickly. This blog post will talk about the top 8 social media

In 2024, social media is changing quickly. This blog post will talk about the top 8 social media trends of the year. We’ll look at new things happening on platforms like TikTok, how AI like ChatGPT is used in social media, and how the Metaverse and AR are growing. We’ll also see how Gen Z is shaping trends.

It doesn’t matter the type of business you run. Whether a local restaurant, a large FMCG brand, or a medium-sized e-commerce business. The 2024 social media trends will continue to impact your competitiveness in the market. You can use the takeaways to improve your brand.

So, let’s get started!

By following the latest social media trends, you can increase brand visibility and improve your engagement score.

Infographic with the top 8 Social Media Trends in 2024

Trend 1: More Creativity on TikTok

TikTok influencers are great at making content that grabs people’s attention. And they know exactly how to do it.

TikTokers often discover new things they enjoy or learn. In fact, they are 1.8x more likely to find new interests than on other social media sites.

True, people use TikTok to explore new ideas. But they don’t just get simple answers. In fact, they come across things they never knew they would like.

When partnering up with brands, TikTok influencers often create content that isn’t just ordinary ads. Instead, they focus on making engaging and enjoyable content that naturally includes products. This will boost brand awareness more effectively.

Dalit Saad, Co-Founder and Chief Creative Officer of Kvell emphasizes this:

“We don’t create scrollable ads. Everybody is able to identify those. If you make content that’s engaging and connects with a consumer and integrates a product seamlessly, that’s when you create gold” (Made For TikTok, Episode 4).


@sam🎞️🌟 groovy movies! is one groovy gal 💛👢🌼 #creator #60s #70s #contentcreator

♬ original sound – @meetkvell

What’s the takeaway of this trend?

To leverage TikTok influencer marketing effectively, you should find niche-specific influencers and partner up with creative ones who can integrate your product into their engaging content.

Focus on crafting stories that resonate with new, trending topics to attract a broader audience. Remember, the key is to create content that entertains and invites interaction, making your brand a natural part of the user’s discovery and engagement on TikTok.

Bonus: Top 10 Social Media Search Engines in 2024

Trend 2: Generating Leads Using Social Listening

In 2024, as a social media marketer, you can use social listening to effectively generate leads. This means keeping an eye on online discussions and trends to understand what your audience is interested in.

Half of the marketers around the world are already using social listening for this exact purpose.

By analyzing these conversations, you can identify potential customers and tailor your marketing strategies to meet their specific interests.

X (Twitter) Mention on the Mentionlytics platform

X (Twitter) Mention on the Mentionlytics platform

This approach not only helps in creating a more personal connection with your audience but also increases the likelihood of turning these interactions into business opportunities.

Using a social media monitoring tool, you can easily set up trackers for your targeted keywords (brand name, products, or competitors) to easily follow and join online conversations and find leads from social media.

What’s the takeaway of this trend?

Actively engage in social media monitoring to get a better grasp of your target audience’s preferences.

Use marketing techniques such as personal selling when approaching these leads.

Customize your marketing efforts, making them more relevant and effective in attracting new customers.

Use Mentionlytics to effortlessly find all the leads from social media.

Try Mentionlytics for FREE

Trend 3: Dynamic Sharing on TikTok

Interestingly, in 2023, 44% of TikTok users visited with a specific goal but ended up discovering something entirely different.

Hashtags like #tiktokfinds have seen a 10x year-over-year growth rate, emphasizing TikTok as the premier destination for product discovery and sharing. Creators actively explore and validate their findings, influencing their audience.

Unlike traditional search engines that provide straightforward answers, TikTok offers an immersive and dynamic discovery experience.

An example of this is the surprising success of Love & Pebble’s skincare lollipop, which gained attention for its unique design, showing how unexpected products can captivate audiences and creators.


Trying out the viral Beauty Pops 👀 @Loveandpebble #beautypops #beautypopsicles #loveandpebble #loveandpebbleglowmask #facemask #skincare #glowmask #beauty #content #contentcreator

♬ girls like me don’t cry (sped up) – thuy

TikTok is transforming how people discover and share new, hyper-specific interests. The platform thrives on community creativity, not just data, which leads to unique and unexpected inspiration.

What’s the takeaway of this trend?

To effectively engage your audience on TikTok, it’s crucial to understand and become part of the communities they are already involved in.

In order to be involved in your brand community, use a social media search engine like Mentionlytics that helps you to find TikTok influencers who are talking about your brand or product. Engage with them whether by leaving a comment on their video, or them, or – aka create content that aligns with their needs and curiosities.

Trend 4: ChatGPT’s Impact on Social Media

ChatGPT, with more than 180 million users, is making a big impact on social media. This AI tool is changing how you create and share content, especially on YouTube, which drives about 70% of ChatGPT’s social media traffic.

ChatGPT’s rise on platforms such as YouTube points to a change in what users want from content: more information and engagement, boosted by AI.

What’s the takeaway of this trend?

Leverage ChatGPT in your social media marketing strategy to enhance content creation, particularly for video platforms like YouTube. Utilize its AI capabilities to produce more engaging and informative content, tailoring it to meet your audience’s needs. Embrace ChatGPT to stay ahead in the evolving digital landscape and forge stronger, more innovative connections with your audience.

Trend 5: Rise of the Metaverse with AR

People are increasingly finding new ways to connect and express themselves in virtual spaces, especially in the metaverse.

The metaverse uses advanced technology which makes people want to feel closer to each other, even when they can’t physically be together.

Now people access tools like Smart Glasses that help them to overcome distances. Around the world, people are optimistic about these emerging technologies, with 45% believing they will make their lives easier, including the way they connect with others.

This feeling is even stronger among early adopters, with 63% wanting better ways to connect online beyond the current video technologies.

The growing interest in life simulation games and fantasy worlds shows that people are already engaging with each other in virtual and hybrid spaces.

There’s also a rise in terms like generative art and haptic communication.

What’s the takeaway of this trend?

Start by embracing virtual spaces for new connections and build your social media community.

Focus on building experiences that are immersive and inclusive. Use technologies like AR to amplify diverse voices and create engaging, participatory content.

Understand your audience’s growing interest in virtual worlds and adapt your strategies to meet them in these new digital landscapes.

Trend 6: AI, Your New Teammate in Social

Generative AI has become a game-changer in social media marketing. You might have noticed that from 2022 to 2023, interest in learning about AI skyrocketed by 550%.

Social media managers, often working solo and pressed for time, are increasingly turning to AI to reduce their workload. In fact, 61% of social marketers use AI mainly to lighten their load.

Looking ahead, organizations plan to double, or even triple, their use of AI for tasks like editing text and images and providing customer service. This trend shows that AI is not just a passing fancy but a valuable tool to help you manage your social media tasks more efficiently.

However, audiences have mixed feelings about AI. While AI-generated posts are gaining attention, there’s still a trust issue.

People are wary of fake news and the authenticity of AI-created content. Different age groups react differently to AI-generated content. For example, Gen Z is more open to trusting and engaging with AI content, while baby boomers are more skeptical.

So, if your audience is younger, you might find it easier to experiment with AI. But if your audience skews older, it’s wise to be more cautious.

What’s the takeaway of this trend?

Embrace generative AI as a key part of your social media strategy. Use it to streamline your workload, especially for tasks like text editing and customer service.

Focus on the brand experience your content creates, rather than who or what makes it. Remember, it’s about how your content feels and aligns with your brand, not just about who creates it.

Trend 7: Three Platforms, to Rule Them All!

As a brand, you may think that it’s a good idea to be active on several platforms. So, for example, although you may not have to do anything with Pinterest, you still have the account.

Managing a presence across multiple platforms is tough, as it’s crucial to make unique content for each to engage users and be successful.

Yet, this demand creates a huge workload for social media marketers, who often find it hard to handle various content strategies.

Based on a Hootsuite study, companies are now looking closely at their social media activity, choosing platforms that bring the best return on investment (ROI).

This change means focusing less on being present on every platform and more on being where it matters most. Brands are starting to leave platforms that aren’t as effective, putting their efforts into places where they get more value, like Linkedin, Instagram, and WhatsApp.

What’s the takeaway of this trend?

Perform a social media audit and focus on platforms that deliver the best ROI for your brand. Evaluate each social media network’s effectiveness for your goals, and don’t stretch yourself thin trying to be everywhere.

Tailor your content to suit the specific audience and style of each chosen platform. Prioritize quality and strategic engagement over quantity, ensuring your efforts align with where you see the most benefit.

Trend 8: Gen Z’s Raising Powers

The 2024 Instagram Trend Talk reveals Gen Z’s influence on upcoming global trends, showing a shift towards sustainable fashion, individuality in style, and meaningful connections on social media.

They favor sustainable practices like buying less, outfit repeating, and shopping locally. Personal expression is key, with a focus on finding unique styles and signature scents.

In social media, Gen Z values meaningful connections with friends and family and staying atop trends. They engage through likes, shares, and integrating social media into their personal and dating lives.

This generation also emphasizes self-improvement, health, and self-employment, showing a holistic approach to lifestyle choices.

What’s the takeaway of this trend?

To effectively engage with Gen Z in 2024, prioritize sustainability and authenticity in social media content.

Embrace trends that resonate with their values, such as sustainable living and personal expression.

Use social media to foster genuine connections and recognize their preference for individualized experiences.

Let Social Media Trends Guide you

Now that you know all the important social media trends in 2024, it’s time to plan to use these insights when planning your next social media post.

Pick the most relevant trend for your business and start connecting with your social media users interested in your brand!

Delve into Mentionlytics premium with a no-strings-attached two-week trial.

Rezvan Golestaneh

About Rezvan Golestaneh

Content manager at Mentionlytics who likes to write about social media! She's a Potterhead, resistant to caffeine overdose, and loves listening to music she's never heard before.