About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter


Millions of consumers trust social media celebrities, like TikTok influencers, compelling to co-operate with them during the last few years. While it has become a staple of online marketing, it can be tricky to identify which social media platforms to leverage for influencer marketing since there are so many to choose from.



Social media insights for the beauty industry are reshaping the dynamics of the competitive commercial space. The beauty industry relies on social media ad campaigns to target audiences, find influencers, and market their beauty brands.



Studying social media metrics are essential for understanding the performance of your profiles and platforms across different platforms, no matter what industry you are in.




Recent years have witnessed a surge in the use of artificial intelligence technology as a powerful tool to gather and analyze data, improve business operations, and create a better overall user experience.



If you happen to be a digital marketer, it’s a must for you to keep evaluating your online marketing strategies and tweak them for better performance. Considering current market trends, your modern marketing plan would definitely need social media to amplify your brand value and online credibility.



With one billion monthly users, Instagram packs a punch with visually engaging content that attracts audiences from across the globe. So it’s no surprise that approximately 75% of businesses are set to use Instagram in 2020.



Are you looking for an effective tool to monitor Reddit news? Mentionlytics will give you the best results! First, let us look at some interesting figures, and then discuss why Reddit monitoring is a great idea for your business.



TikTok is transforming the way youngsters use social media and most brands have no idea on how to handle this Gen Z revolution. In this article, we’ll learn how to use TikTok to explore the general sentiment about your brand and use this information to create a better social media presence.