Eva Thanu

About Eva Thanu

Eva is a Digital Marketing graduate and Customer Success Director at Mentionlytics. You can find her on Twitter! Follow Eva on Twitter


The number of social media users rises to 3.6 billion and 73% of marketers have deemed the use of social media marketing "effective" or "very effective" for their business, according to research. This goes on to show the importance of online presence and marketing in today's world.



Social media has become an integral part of business marketing strategies. Be it Twitter, Instagram, Facebook, LinkedIn, or Tik Tok, users devote a specific time in a day to these platforms.



Social media marketing for companies has come a long way. The audience's inherent need to share what they like with their friends and family has compelled brands to promote their content, hoping for it to inspire awe and excitement so it can go viral.




Social media insights for the beauty industry are reshaping the dynamics of the competitive commercial space. The beauty industry relies on social media ad campaigns to target audiences, find influencers, and market their beauty brands.



Studying social media metrics are essential for understanding the performance of your profiles and platforms across different platforms, no matter what industry you are in.



Recent years have witnessed a surge in the use of artificial intelligence technology as a powerful tool to gather and analyze data, improve business operations, and create a better overall user experience.



With one billion monthly users, Instagram packs a punch with visually engaging content that attracts audiences from across the globe. So it’s no surprise that approximately 75% of businesses are set to use Instagram in 2020.



Are you looking for an effective tool to monitor Reddit news? Mentionlytics will give you the best results! First, let us look at some interesting figures, and then discuss why Reddit monitoring is a great idea for your business.



TikTok is transforming the way youngsters use social media and most brands have no idea on how to handle this Gen Z revolution. In this article, we’ll learn how to use TikTok to explore the general sentiment about your brand and use this information to create a better social media presence.