About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.

Competitors monitoring is one facet that nearly all businesses have in common. As Andrew Medal explains, by not spying, you are at a significant disadvantage.

Artificial Intelligence is a growing concept in the modern age. AI has become essential for businesses all around the globe. The technology has grown so significantly that it now affects our daily lives in one way or the other.

We have new digital platforms coming up, and customers are adopting different communication methods. As these changes take place, businesses also want to measure the social sentiment on every social media mention of their brand, products or services.

Gone are the days when PR agencies made cold calls and door to door sales to find new clients. These have been replaced by social selling, a sales tool that comes with the higher potential for finding clients. Social selling refers to the use of social media to target potential prospects.

Building a brand as an authority in your niche or industry needs the best marketing approaches to be adopted. One of the best approaches is to use a platform that allows you to answer customer’s questions online.

There are several factors that together help an entrepreneur achieve success. One of the critical factors is the marketing strategy. For any business to succeed, they must know how to find the target customer.

When social media platforms were first developed, some people saw this as a passing trend. Little did they know that future social media trends were taking shape. Ideally, only the developers were optimistic that social media was here to stay.