John Kopanakis

About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.


As a business owner, you need every resource to promote your brand and increase your conversions. After all, the future of your brand depends on how many customers it can attract and convert in any given period.



With the latest boom of social media, businesses have now started to rely on the power of their digital presence to shoot up sales and revenues. Turning your online visitors into paying customers is the need of the hour, and that’s precisely where a CRO agency is likely to help you.



Whether you're an influencer, a professional, or just someone mindful of their online presence, the way you present yourself online can make or break your image. With the vast majority of consumers turning to reviews before purchasing a product, and most people initiating a web search to know more about an individual, there's no room for carelessness in managing what appears online about you.



Businesses only succeed when they can set their products and services apart from a sea of similar offerings. Sure, quality matters too, but what good is a superior product if no one knows of its existence or trusts your expertise? The answers can be found with competitor analysis.




With the rise in data overload on social media, it is quite challenging to keep the audience hooked and interested in your brand's online presence. Their feelings play a significant role in deciding the longevity and lifespan of almost every brand.



From social sharing sites like Instagram, Facebook, and Twitter to crowdsourced review sites like TripAdvisor, people are browsing the internet like crazy. They seek travel inspiration and validation from their peers on the internet.



The buzz of social media is known across the globe. People, many of which happen to be insurance buyers, leverage the power of social platforms like Facebook, LinkedIn, Google+, Twitter, and more to stay informed and connected with the world.



After the H1N1 crisis in 2009, it is COVID-19 that has been declared as a pandemic by the World Health Organization (WHO), as it has spread in more than 100 nations all over the world. So far, it has infected more than 1,000,000 people globally, which has been the primary reason for it to have achieved virality online.



Online reputation management simply refers to action plans focused on building and maintaining a reputable opinion of a brand on the online space. Exemplary it is an atrophied asset every brand upholds, making it a key marketing strategy.