About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.


Gone are the days when PR agencies made cold calls and door to door sales to find new clients. These have been replaced by social selling, a sales tool that comes with the higher potential for finding clients. Social selling refers to the use of social media to target potential prospects.



Building a brand as an authority in your niche or industry needs the best marketing approaches to be adopted. One of the best approaches is to use a platform that allows you to answer customer’s questions online.



There are several factors that together help an entrepreneur achieve success. One of the critical factors is the marketing strategy. For any business to succeed, they must know how to find the target customer.



When social media platforms were first developed, some people saw this as a passing trend. Little did they know that future social media trends were taking shape. Ideally, only the developers were optimistic that social media was here to stay.




Each year presents you and your customer’s opportunities to take a break from the busy daily activities. Summer is such one time of the year when your customers want to be away as they enjoy the summer holidays.




Data Science has transformed the way marketers reach their customers today by serving as a great tool for increasing Brand Awareness. Whether it is a small local business selling stationery supplies or a supermarket chain with stores all over the country, reaching out to your target audience is the key to survival and success.



The 21st century has seen businesses move into digital marketing in full swing. One of the main digital marketing platforms being used is social media apps. Big and small startups want to make sure they are not left out on social media marketing.



Engaging with Millennials can be important for brand awareness, customer acquisition and retention. According to the Pew Internet Research Center, they are set to become the most educated generation in history. They are also the generation that is most tech-savvy, having grown up in a social media world, so it’s important to know how to reach out to them in an effective way.