About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.



Data Science has transformed the way marketers reach their customers today by serving as a great tool for increasing Brand Awareness. Whether it is a small local business selling stationery supplies or a supermarket chain with stores all over the country, reaching out to your target audience is the key to survival and success.



The 21st century has seen businesses move into digital marketing in full swing. One of the main digital marketing platforms being used is social media apps. Big and small startups want to make sure they are not left out on social media marketing.



Engaging with Millennials can be important for brand awareness, customer acquisition and retention. According to the Pew Internet Research Center, they are set to become the most educated generation in history. They are also the generation that is most tech-savvy, having grown up in a social media world, so it’s important to know how to reach out to them in an effective way.




Marketing has been revolutionized by data analytics. Every day, more data is produced than ever before. Consider the number of clicks of the mouse made online and each GPS pinpoint taken by customer’s smartphone.





In the bustling, competitive world of business and marketing, companies and organisations strive to be the best. In order to do so, corporations must carefully evaluate their goals, and prioritize only what will help them achieve those goals.