About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.

The buzz of social media is known across the globe. People, many of which happen to be insurance buyers, leverage the power of social platforms like Facebook, LinkedIn, Google+, Twitter, and more to stay informed and connected with the world.

After the H1N1 crisis in 2009, it is COVID-19 that has been declared as a pandemic by the World Health Organization (WHO), as it has spread in more than 100 nations all over the world. So far, it has infected more than 1,000,000 people globally, which has been the primary reason for it to have achieved virality online.

Artificial Intelligence (AI) involves the development of smart systems with the ability to perform tasks that require some aspect of human intelligence. The smart systems enable machines to do correct and real-time predictions based on large amounts of data.

Online reputation management simply refers to action plans focused on building and maintaining a reputable opinion of a brand on the online space. Exemplary it is an atrophied asset every brand upholds, making it a key marketing strategy.

Every business, regardless of its size, requires an effective web analytics tool to see exactly which pages are getting more traffic. Google Analytics is a commonly used tool for this purpose. However, did you know that there are several Google analytics alternatives?

Businesses need to increase their investments into how they connect and collect data from their customers. Social media creates a great opportunity for organizations to stay connected with customers and their prospects.

Intelligent Online Reputation Management (ORM) is all about controlling the online conversation. It uses strategies to ensure that people find the right content when they search for you on the Internet.

In Today's business world, how a business is perceived in the market matters most. Ideally, your brand represents who your company is and what it stands for. Marketing managers and product managers must work closely to guard the overall brand.

Artificial Intelligence (AI) is an umbrella term that encompasses various fields of study. These include natural language processing and machine learning among others. With the explosion of data in recent years, new technologies for analyzing this data have emerged.

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