About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.

In Today's business world, how a business is perceived in the market matters most. Ideally, your brand represents who your company is and what it stands for. Marketing managers and product managers must work closely to guard the overall brand.

Artificial Intelligence (AI) is an umbrella term that encompasses various fields of study. These include natural language processing and machine learning among others. With the explosion of data in recent years, new technologies for analyzing this data have emerged.

Competitors monitoring is one facet that nearly all businesses have in common. As Andrew Medal explains, by not spying, you are at a significant disadvantage.

Artificial Intelligence is a growing concept in the modern age. AI has become essential for businesses all around the globe. The technology has grown so significantly that it now affects our daily lives in one way or the other.

We have new digital platforms coming up, and customers are adopting different communication methods. As these changes take place, businesses also want to measure the social sentiment on every social media mention of their brand, products or services.

Gone are the days when PR agencies made cold calls and door to door sales to find new clients. These have been replaced by social selling, a sales tool that comes with the higher potential for finding clients. Social selling refers to the use of social media to target potential prospects.

Building a brand as an authority in your niche or industry needs the best marketing approaches to be adopted. One of the best approaches is to use a platform that allows you to answer customer’s questions online.