About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.


Engaging with Millennials can be important for brand awareness, customer acquisition and retention. According to the Pew Internet Research Center, they are set to become the most educated generation in history. They are also the generation that is most tech-savvy, having grown up in a social media world, so it’s important to know how to reach out to them in an effective way.




Marketing has been revolutionized by data analytics. Every day, more data is produced than ever before. Consider the number of clicks of the mouse made online and each GPS pinpoint taken by customer’s smartphone.





In the bustling, competitive world of business and marketing, companies and organisations strive to be the best. In order to do so, corporations must carefully evaluate their goals, and prioritize only what will help them achieve those goals.




Online brand awareness is a crucial investment. This is for a business that wants to achieve success in the modern business world. But why is online brand awareness a critical investment?



Instagram is a highly popular social media platform that doubles as a powerful marketing channel for brands. When used correctly, it can help brands generate millions in revenue every year. But, the key here is to stand out amongst the noise of 800 million active users on the platform.