About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.

In the bustling, competitive world of business and marketing, companies and organisations strive to be the best. In order to do so, corporations must carefully evaluate their goals, and prioritize only what will help them achieve those goals.

Online brand awareness is a crucial investment. This is for a business that wants to achieve success in the modern business world. But why is online brand awareness a critical investment?

Instagram is a highly popular social media platform that doubles as a powerful marketing channel for brands. When used correctly, it can help brands generate millions in revenue every year. But, the key here is to stand out amongst the noise of 800 million active users on the platform.

Crisis management steps can be described as the steps or activities that a business uses to counter act or respond in the face of a major crisis. Crisis management is a relatively younger area of management, but very crucial for the health and growth of businesses in today's world.