Imagine launching your biggest campaign of the year. Mentions explode, your dashboard shows 82% positive sentiment, your marketing team celebrates... Then sales drop. It turns out thousands of people were joking about your campaign. The software interpreted sarcasm as praise. And that's the problem with social media sentiment analysis in 2026.
Share of Voice (SOV) has always been one of the main metrics marketers and PR professionals use to measure brand awareness and, most importantly, brand potential. From our discussions with clients, we can confirm that this metric plays a significant role not only in determining whether a PR or advertising campaign worked well by reaching people but also in proving the trajectory of a brand.
"Does the algorithm hate me personally?" No. Maybe just your timing isn’t optimal. To find out the best times and days to post on different social media in 2026, you have to consult recent research data.
Before social media managers, data dashboards, and “this post is underperforming” panic attacks, or studies on how social media affects elections and campaigns, elections were still won and lost the same way they are today: by public opinion.
Threads is no longer the new kid we side-eye. Brands are treating it seriously, audiences are actually engaging, and, finally, analytics tools are starting to catch up.
So, your brand's audience uses the Bluesky social platform, and you tried to pull the native Bluesky report to see the engagement and how you’re doing there. What you didn’t expect was to see a CAR file.
Social media reach represents the number of unique users who saw your post. It is one of the most commonly used metrics for measuring brand awareness. Besides that, it's handy when you want to calculate the impact of your influencer campaigns or the success of your own posts.
Ah, that return on investment... evergreen question every business owner asks. Legit, if businesses don't have the results they hope for, then all the marketing efforts seem wasted. So, how do we measure social media ROI? Is there a formula you can use once you set KPIs to calculate return on investment?
Finding the right sentiment analysis tool might sometimes feel like finding a needle in the hay. There are so many tools out there, and trying all of them would take ages.
Have you ever wondered how to use social media market research to craft the best marketing strategies for your clients or your business? You can pull so much data out of social media channels to get actionable insights for your 2025 planning.
