Nicolas Braoulias

About Nicolas Braoulias

Passionate about social media and communication, Nicolas is a junior content writer at Mentionlytics. His interests include writing & editing, pop culture, and graphic design.








If you’re a social media manager, you are no stranger to Facebook monitoring. Tracking Facebook mentions, analyzing sentiment, and benchmarking against competitor data can be too much sometimes. That’s why everyone turns to Facebook monitoring tools. 



Imagine working hard to create a video: researching, shooting, editing, and adding a voice-over. You post it on YouTube, and it gets just a few views. As an antidote to this situation, marketers rely on trending YouTube hashtags to help their content reach a bigger audience and make it searchable.




Facebook competitor analysis is the process of studying your business rivals to evaluate their Facebook performance. In detail, it involves analyzing your competitors on Facebook to identify strengths and weaknesses in their social media strategy.