About Nicolas Braoulias

Passionate about social media and communication, Nicolas is a junior content writer at Mentionlytics. His interests include writing & editing, pop culture, and graphic design.

Have you ever conducted a brand audit for your business? You may often wonder why some things don’t work for your company, while others do. There are even processes that don’t exactly work for you, but you’ve seen that they’re successful for others.

PR managers at agencies and corporate marketing departments work hard to build their brand’s reputation as successfully as possible. Are you interested in protecting and optimizing your brand image online? In this article, we’re going to review some of the best online reputation management tools.

Are you looking for Buffer alternatives? Without a doubt, everyone in the digital marketing industry is currently looking for the best alternative solutions. Buffer is definitely one of the most prominent social media management tools that specialize in social media publishing automation. In this article, we’re going to review some of the best Buffer alternatives.

If you’re working in the social media management industry, you’re already familiar with social media insights. But why are they essential? And most importantly, how can you leverage them to boost your business success rates?

In today’s digital marketing landscape, social media metrics are the native language of a social media marketing specialist. In this article, we’re going to cover everything about social media metrics, from KPIs to CTR (Clickthrough rate) and CPM (Cost Per 1000 impressions).

As the use of mobile phones rises and e-Commerce skyrockets in popularity, review management becomes a modern necessity for marketers. In this article, we’re going to cover everything about review management and brand reputation.

In this article, we’re going to cover all the critical aspects of audience intelligence. Consequently, we’re going to talk about how social analytics tools can help with audience insights.

Searching the web for Sprout Social alternatives? It’s important to realize that an effective online marketing tool doesn’t always meet everyone’s needs. While they seem somehow similar, there are key differences between most social media management tools.