Nicolas Braoulias

About Nicolas Braoulias

Passionate about social media and communication, Nicolas is a junior content writer at Mentionlytics. His interests include writing & editing, pop culture, and graphic design.



B2B social media marketing is simply the process of using social platforms as marketing channels to promote your brand, products, or services to clients. Obviously, as B2B stands for business-to-business, the clients mentioned above are businesses –not individual consumers.



Social media scheduling is the process of planning your posts and arranging for them to be posted at a particular time/date on your social media accounts. This saves social media managers time and helps them build a better online presence and social media strategy.




Every marketer faces a big social media analysis dilemma: Social listening vs social monitoring. Perhaps you’re already wondering: What's the difference between social listening and social monitoring?



Are you looking for Buffer alternatives? Without a doubt, everyone in the digital marketing industry is currently looking for the best alternative solutions. Buffer is definitely one of the most prominent social media management tools that specialize in social media publishing automation. In this article, we’re going to review some of the best Buffer alternatives.



In today’s digital marketing landscape, social media metrics are the native language of a social media marketing specialist. In this article, we’re going to cover everything about social media metrics, from KPIs to CTR (Clickthrough rate) and CPM (Cost Per 1000 impressions).



In this article, we’re going to cover all the critical aspects of audience intelligence. Consequently, we’re going to talk about how social analytics tools can help with audience insights.