Social Media Best Practices to Win the Game

25 Advanced Social Media Management Practices You Probably Aren’t Using

Understanding and implementing best practices for social media managers is not just beneficial—it's essential. In today’s digital marketing

Understanding and implementing best practices for social media managers is not just beneficial—it’s essential. In today’s digital marketing game, staying ahead of the curve is a top priority.

Whether you’re a seasoned professional or just starting your manager journey, you can always enhance your social media presence.

In this blog post, we’ll go over 25 advanced strategies that can supercharge your social media management game. From mastering social media platforms and tools to crafting a compelling content strategy, we’ve got you covered.

So, let’s dive right into social media best practices!

Analysis & Optimization

So what matters the most in social media management? Being proactive and knowing your work’s worth.

Social media analysis is pivotal for marketers as it provides the means to decipher audience behaviors, preferences, and trends. This allows them to do data-driven decision-making and optimize their online presence.

By harnessing these insights, marketers can tailor their strategies, increase engagement, and ultimately boost the effectiveness of their campaigns.

Here are 5 best practices for social media managers for analyzing and optimizing your social presence.

1. Explore Social Listening Tools 

Social listening across platforms collects feedback, and tracks mentions, empowering trend-spotting, influencer identification, competitor monitoring, and crisis management.

On that note, Mentionlytics is one of the best social listening tools, offering social media analytics. Users have the opportunity to track other people’s opinions, feelings, or complaints.

All Mentionlytics Filters

For example, you can use the Mentionlytics app to track numerous social mentions, identify sentiment, and discover trending hashtags. You can also receive real-time alerts, customizable reports, and personalized tips from the tool’s Social Intelligence Advisor (SIA).

Try Mentionlytics for FREE

2. Use A/B Testing for Post Variations

Understanding the effectiveness of your content and strategies requires more than just intuition. In short, it demands concrete insights. This is where A/B testing for post variations emerges as a game-changer in social media best practices.

In general, A/B testing allows you to experiment with different content formats, headlines, visuals, and posting schedules.

You just have to really understand what truly resonates with your audience! In a world brimming with information, the right social media metrics can become your strategic compass.

3. Harness the Power of Chatbots 

Harnessing the power of chatbot marketing is a pivotal move in modern marketing. Chatbots not only streamline customer interactions but also provide full-time support, enhancing user experiences.

They facilitate real-time engagement, address queries, and guide customers through purchase journeys.

Chatbots are key to success in the world of Facebook Messenger, where conversations are everything. Basically, they enable businesses to engage, nurture leads, and build brand loyalty seamlessly, all while efficiently managing vast customer interactions.

4. Conduct Regular Social Media Audit

Conducting regular social media audits is vital for maintaining a successful online presence. That’s why it’s super high in the social media best practices list of any marketer.

These assessments provide an invaluable opportunity to evaluate your strategy’s performance, ensuring alignment with evolving goals and industry trends.

A well-executed social media audit not only enhances brand consistency but also empowers strategic decisions. SWOT analysis, a structured evaluation of a company’s Strengths, Weaknesses, Opportunities, and Threats, offers insights to help you with that.

5. Incorporate UTM Codes for Tracking Social Traffic

This one is pretty popular among social media best practices in 2023. Incorporating UTM (Urchin Tracking Module) codes is a strategic necessity for any business seeking to understand its social media impact.

In particular, these simple codes allow marketers to dissect the sources and mediums of traffic. That leads them to discover which social platforms are driving the most valuable engagements. With UTM codes, you can accurately measure the effectiveness of social media efforts, track conversions, and allocate resources wisely.

Platform & Tool Mastery

Listen; Managing social media accounts is not as easy as it seems. You have to research trends, come up with content ideas, post on time, monitor your online presence, and analyze results.

Wondering how to manage social media channels like a pro? In this case, you need to master the art of platform utilization and tool proficiency and start optimizing your strategies. This segment unveils advanced tactics that increase your social media success.

Here are 3 best practices for social media managers for leveraging social media tools.

6. Set Up Alerts for Industry-Related News

As trends and conversations evolve in the blink of an eye, timely information is power. Setting up notifications allows you to grasp emerging trends, breaking news, and critical developments in your field first.

Basically, being proactive in monitoring market-related news, ensures your social media strategy remains relevant and strategically aligned with current discussions. With social media monitoring tools, like Mentionlytics, setting up industry-news alerts is as easy as flipping a switch!

Mentionlytics SIA Alerts Settings

7. Use X (Twitter) Lists to Monitor Industry Conversations

Twitter Lists are a feature on Twitter that allows users to create and organize custom feeds of accounts they follow. They are useful for curating content and staying informed about X (Twitter) trending topics or groups of accounts.

For example, you could create a “Tech News” list to follow updates from various tech news outlets. By curating lists of key accounts, including thought leaders and competitors, you create a dedicated space to monitor conversations relevant to your target audience.

8. Use YouTube End Screens and Cards Strategically

In YouTube marketing, these tools enable you to engage your target audience effectively, extending their interaction with your content.

End Screens: Interactive panels or screens that appear during the last 5-20 seconds of a video. They typically include elements like subscribe buttons, links to more video content, playlists, and a link to an associated website.

Cards: Notification-style elements that can be added to videos. Cards appear as small, unobtrusive notifications that viewers can click on to access additional content or information.

Both tools help content creators improve viewer engagement, promote their content, and direct their audience to other online destinations.

Content Creation & Strategy

Global content marketing industry revenue was estimated to increase to 72 billion in 2023 and to 107 billion in 2026.

Crafting engaging and purposeful posts is the driving force of an effective social media content strategy. It’s not just about appealing to your existing audience but also about attracting potential ones.

Here are 6 best practices for social media managers who want to finetune their content strategies.

9. Unlock Micro-Moments

Micro-moments are brief, intent-driven interactions that consumers have with their mobile devices to find information, make decisions, or take action. They are often characterized by a need to know something, go somewhere, do something, or buy something.

Capitalizing on micro-moments is a game-changing social media practice in the era of fast-paced, smartphone-driven consumer behavior. By strategically addressing these moments, brands can offer immediate, valuable content that meets consumers’ real-time needs.

10. Create Platform-Specific Content Calendars

In the world of social media management tools, content calendars are currently a must in social media best practices.

In detail, well-organized platform-specific schedules allow you to plan and distribute content across various channels systematically.

Maximize engagement by determining each platform’s ideal posting times, ensuring your content reaches the right audience when it matters most. In fact, most brands use advanced tools to schedule social media posts and save time.

Also Read: 10 Best Tools To Auto Share Posts On Social Media

11. Dive Deep into Audience Psychographics

As social media best practices are being discussed, understanding your audience goes beyond demographics. It’s more about uncovering the intricacies of their values, beliefs, and behaviors.

By tapping into the psychographics of your audience, you unlock the key to creating content that truly speaks to their hearts and minds.

So how can you do that?

Here are 10 quick steps to leveraging your audience’s psychographics:

  • Collect Data
  • Segment Your Audience
  • Create Buyer Personas
  • Conduct Market Research
  • Analyze Social Media Interactions
  • Get Feedback and Conduct Surveys
  • Monitor Online Communities
  • Use A/B Testing
  • Create Emotionally-Resonant Content
  • Always Stay in a Feedback Loop

12. Master the Art of Repurposing Content

This is one of our favorite social media management tips! In general, repurposing content is a strategic practice that optimizes the value of your existing material. It involves taking your well-performing content and adapting it into various formats and platforms.

Extend the lifespan of your content, reach new audiences, and reinforce your key messages. It’s a time-efficient approach that enables you to breathe new life into your content, creating an evergreen digital presence.

13. Create Shareable Infographics with Data Insights

Another one of the best practices for social media managers! At this point, infographics are a powerful way to convey complex information in a visually appealing and easily shareable format.

When enriched with data insights, they obviously become a strong tool in your social media strategy. By crafting data-driven infographics, you not only enhance your content’s shareability but also your brand credibility as an information source.

14. Leverage Moments or Trends without Newsjacking

This is Social Media Best Practices 101! Staying organically relevant means seizing the right moments and trends without the intrusive practice of newsjacking.

Newsjacking can be strategically harmful due to opportunistic or insensitive content creation.

By creatively leveraging cultural moments that align with your brand’s values and voice, you can engage with your audience authentically. This practice positions you as a keen observer and an active participant in current conversations, fostering meaningful interactions.

Engagement & Interaction

Engagement: Every marketer’s nightmare!

Engaging content creation involves audience understanding, thematic and posting frequency consistency, strategic brand promotion, and embracing interaction.

When it comes to the best types of content, responsive engagement, from Q&As to videos, fuels brand advocacy. In fact, short-form videos are the most engaging type of social media content, attracting the attention of 66% of consumers.

Here are 5 best practices for social media managers that seek to involve their audiences more.

15. Use Time Zone Analytics for Global Audiences

Navigating a global audience requires more than just content; it’s about timing. Time zone analytics allow social media managers to post content when their audience is most active, increasing visibility across different regions.

Understanding the dynamics of global time zones ensures your posts reach the right eyes at the right hour. In fact, if you want to outgrow your local market, and make it on the global map, this is necessary.

16. Practice Live Video Q&A Sessions

Q&A sessions are undoubtedly an easy way to bolster customer service. By providing real-time transparent responses and valuable insights, brands can directly engage with their audience, addressing concerns while building trust.

Social media best practices examples: Live Q&A

For example, a cosmetics brand could host a live video Q&A session where a professional MUA answers audience questions. This not only enhances customer service but also humanizes the brand, creating a more intimate connection with its customers.

17. Use Social Media Takeovers with Experts

Another quick trip to the basics of social media best practices! Inviting industry experts to take over your social channels is still a brilliant strategy. These experts bring fresh insights and engage your audience in meaningful discussions.

Moreover, they often have their own niche following that may discover your brand. Showcasing their expertise, you can expand your reach and offer your audience valuable content, creating an exciting, educational experience.

18. Understand the Role of Color Psychology in Posts

Color psychology plays a pivotal role in social media, impacting brand awareness –as well as brand imagery. By strategically choosing colors for your posts, you can evoke specific emotions, associations, and responses from your audience.

Consistent use of brand colors fosters recognition and strengthens your brand identity. Understanding the psychology behind colors empowers social media managers to craft visually appealing and emotionally resonant content that drives engagement.

19. Celebrate Unofficial Holidays

Aren’t you tired of always looking for posting content ideas?

Including unofficial holidays in your posts injects fun and relatability into your social media strategy. Connect with your audience on a lighter note, fostering engagement and a sense of community.

Social media best practices example: Celebrate unofficial holidays

Here are some unofficial holiday examples:

  • National Pizza Day
  • International Coffee Day
  • National Puppy Day
  • Star Wars Day (May the Fourth Be With You)
  • National Selfie Day

Promotion & Outreach

Let’s face it; effectively promoting your product or services to a broader audience is the ultimate goal. This segment explores advanced strategies for outreach, enhancing brand visibility, and maximizing conversion potential.

From finding influencers and collaborations to social advertising, we delve into techniques that elevate your product or services’ online presence, ensuring they reach and resonate with the right audiences.

Here are 6 best practices for social media managers who are trying to optimize their promotion strategies.

20. Promote User Reviews and Testimonials

Effective review management is integral to building trust and promoting your product or services. Encouraging satisfied customers to share their experiences through reviews and testimonials on social media serves as authentic endorsements.

User-generated content resonates with potential customers and can be a powerful driver of conversion, raising your brand’s credibility and trustworthiness. Besides, one of social media’s best practices is giving your brand a human voice and image.

21. Utilize Dark Posts for Targeted Advertising

Dark posts are a feature in social media advertising, particularly on platforms like Facebook.

These posts are not published to your main feed, so they don’t appear on your brand’s profile or timeline. Instead, they are created specifically for advertising and are shown as sponsored content to a select target audience.

Dark posts are a stealthy way to tailor messages for precise audience segments without cluttering your main feed. This approach is highly effective for precise audience targeting and personalized messaging in advertising campaigns.

22. Explore Brand Collabs

Collaborations with other brands open up exciting avenues for mutual growth and are always considered social media best practices. By teaming up with complementary or like-minded businesses, you can expand your reach, engage new audiences, and boost brand visibility.

Social media best examples: Brand Collaborations

Brand collaborations can take the form of co-branded content, joint social media campaigns, or product partnerships. In the final analysis, all of them foster trust and drive brand affinity in the online world.

23. Encourage Employee Advocacy on Their Personal Profiles

This one is on the top of the “social media best practices for free” list! By all means, your employees can be powerful advocates for your brand. Start encouraging them to share company content or insights on their personal profiles.

This method extends your reach, adds a human touch, and boosts brand authenticity. Employee advocacy on social media not only amplifies your message but also builds trust and connection with their personal networks.

24. Collaborate with Nano-Influencers for Niche Reach

Influencer marketing is a pretty solid social media strategy. Partnering with nano-influencers allows brands to tap into niche markets, elevate product and service visibility, and benefit from their authentic, influential voices.

Nano-influencers have dedicated followers who trust their recommendations, making them invaluable in expanding brand awareness and attracting highly engaged audiences.

This strategy not only saves time but also aligns with current social media trends, ensuring your content remains relevant.

25. Use Social Bookmarking Sites for Content Distribution

We’re already at the bottom of our social media best practices list. This one might be last, but certainly not least! Social bookmarking sites are online platforms that allow users to save, organize, and share links to web pages, articles, and other online content.

Social bookmarking sites provide a valuable avenue for distributing your content to a broader audience. This is a smart way to diversify your content distribution strategy and extend your reach across different niches and demographics.

Some popular social bookmarking sites include:

    • Reddit
    • Pinterest
    • StumbleUpon
    • Pocket
    • Digg
    • Delicious

Manage Your Social Media Strategically

Social media channels are always evolving. For that reason, a strategic approach is your compass to success. It’s about adapting, learning, and continuously refining your tactics.

Ready to supercharge your social media management?

Try Mentionlytics for free now and start optimizing your online presence!

Nicolas Braoulias

About Nicolas Braoulias

Passionate about social media and communication, Nicolas is a junior content writer at Mentionlytics. His interests include writing & editing, pop culture, and graphic design.