If you’re a social media manager, you are no stranger to Facebook monitoring. Tracking Facebook posts, analyzing sentiment, and benchmarking against competitors can be too much. That’s why everyone turns to Facebook monitoring tools.
Over the past decade, most marketers have embraced Facebook analytics and its power. However, it’s not just Facebook marketing that evolves with the help of analytics tools.
As social media monitoring tools become more popular, the pool of options becomes more saturated. So, let’s focus on intelligent platforms that excel in Facebook monitoring and alerting.
In this article, we cover the best Facebook monitoring tools to upgrade your marketing strategy. Also, we discuss managing your brand on Facebook by tracking mentions.
What is the best social media monitoring tool for Facebook?
Read below to learn!
Table of Contents
1. Mentionlytics
Mentionlytics is an all-in-one media monitoring solution that tracks what everyone says about your brand. With features like custom reporting and review monitoring small brands become industry leaders.
Mentionlytics tracks brand mentions on websites, like reviews and news sites, and social media platforms, like Facebook and Instagram. It offers Facebook analytics, like social listening and analyzing sentiment, to assess your reputation in all languages.
Finally, SIA – the app’s social intelligence advisor provides personalized social media growth tips. For example, SIA analyzes your content and audience to come up with hashtag suggestions or best posting times.
With 4.9 out of 5 stars on G2, Mentionlytics is undoubtedly the best Facebook monitoring software. Sign up for a free trial and discover more cool features to boost your Facebook marketing.
Pros & Cons:
+ Outstanding data quality and user-friendly interface
+ Dedicated customer service from personal account managers.
– Occasional glitches
– Slow performance when the system is overloaded.
Price: From €69/month.
2. Determ
Source: G2
Formerly known as Mediatoolkit, Determ is another great option for Facebook monitoring. The app offers intelligent media monitoring software and API to help users track brand mentions.
With features like sentiment analytics and real-time reporting, Determ helps you understand your customers. In addition to tracking 100+ million online sources, the app offers brand reputation management.
Pros & Cons:
+ User-friendly platform that helps you set up filters and track data
+ You can generate reports in no time
– Inconsistent performance at times
– Lack of responsiveness from the customer support team
Price: Available after contacting the team.
3. Keyhole
Source: G2
Keyhole is a social media analytics platform that tracks the impact of your marketing efforts. It offers features like brand monitoring, influencer identification, and hashtag tracking. Marketers use it to make informed decisions based on insights.
Keyhole offers Facebook analytics, including profile data, trend identification, and campaign tracking. In detail, cool features include QuickTrends (data overview) and the Media Wall (image monitoring).
Pros & Cons:
+ Visual and clean interface
+ Good at measuring the ROI of campaigns.
– Lacks comprehensive social media listening tools
– Should include tutorials for non-English speakers.
Price: From $89/month.
4. Hootsuite
Source: G2
Hootsuite is primarily one of the best social media management tools. Brands use the app to schedule social media content. People also use Hootsuite to manage their inboxes on messaging apps, like Facebook Messenger. However, it also qualifies as a Facebook monitoring tool.
Users can create Streams to monitor their Facebook feeds and personalized content. Hootsuite focuses on social media analytics to help managers improve their ROI. Additionally, the app helps with writer’s block by offering AI-powered content creation through OwlyWriter.
Pros & Cons:
+ Excellent at social media scheduling and offering a calendar view
+ Integration with Mentionlytics
– Low response times and issue resolution from customer support
– The free trial requires a credit card
Price: From €99/month.
5. Agorapulse
Source: G2
AgoraPulse is a social media management platform that allows you to boost engagement and reach. It offers features for scheduling and analyzing Facebook content.
However, it’s also a Facebook monitoring tool, helping users track conversations and identify market trends. You can improve brand health by using Agorapulse’s monitoring features. These include influencer identification, campaign tracking, and custom reporting.
Pros & Cons:
+ Intuitive and user-friendly interface
+ Engagement and performance tracking across multiple platforms
– Occasional slowness when scheduling posts
– Hasn’t progressed much over the years
Price: From $69/month.
6. Sprout Social
Sprout Social is a social media management platform that helps you engage with your audience. Besides scheduling, it’s popular for media monitoring, performance tracking, and team collaboration.
Sprout Social is one of the best tools for Facebook analytics and gives you insights into Page performance. With intuitive reports, you can understand Facebook impressions and track page growth. Additionally, their performance report identifies top posts and measures engagement to discover what is working.
Pros & Cons:
+ You can easily generate multiple reports
+ Comprehensive insights into social media performance
– Users can’t see all posts associated with campaign tags
– Limited visibility into social metrics
Price: From $249/month.
7. Brandwatch
Source: G2
Brandwatch is a consumer intelligence leader that helps businesses monitor and analyze online conversations. It provides insights into brand reputation, customer sentiment, industry trends, and competitor activity.
Brandwatch offers social listening and social media management, making it great for Facebook monitoring. Businesses can track Facebook mentions, analyze audience engagement, and measure social media ROI effectively. Additionally, marketers can use AI for data analytics and image recognition.
Pros & Cons:
+ Intuitive dashboard that handles large volumes of data
+ Suitable for businesses of all sizes
– The software doesn’t always analyze sentiment correctly
– Some users mention that the cost is too high
Price: Available after contacting the team.
8. Talkwalker
Talkwalker is a consumer intelligence platform that helps businesses track and analyze their online presence. The app provides custom reporting tools to help users assess their performance.
As a Facebook monitoring tool, Talkwalker offers features like trend monitoring and influencer identification. Users can gather insights into audience sentiment and benchmark against competitor data. Additionally, Talkwalker enables image recognition through AI technology.
Pros & Cons:
+ Real-time dashboards
+ Flexible reporting formats
– Sometimes the operator is not as strong
– Limited number of topics
Price: Available upon request.
9. BuzzSumo
BuzzSumo is a leader in content marketing. The app provides an intuitive interface and data analytics to help users gather valuable insights.
BuzzSumo offers two powerful Facebook tools; Facebook Pages discover relevant pages and influencers, providing actionable data for campaign planning. Page Analyzer compares up to 10 Facebook pages simultaneously, identifying engagement trends and audience behavior.
Pros & Cons:
+ Custom reporting
+ Comprehensive monitoring with in-depth data and valuable insights.
– Language limitations and outdated data
– Limited export options
Price: From $199/month.
3 Reasons to Perform Facebook Monitoring
Facebook monitoring tools can help you do the following:
1. Track brand mentions and sentiment
Tracking Facebook mentions is simply discovering who discussed your brand –and what they said. Monitor Facebook hashtags, posts, and groups to see how people view your brand on the platform. Get a broad perspective on your brand reputation.
You can search for brand mentions on the Facebook search engine manually. However, tracking the performance of your Facebook accounts is another thing. In short, you need intelligent software to monitor sentiment in mentions and get valuable insights.
2. Understand audience sentiment and engagement
Marketers use sentiment analysis to understand customer perception and identify trends.
They also analyze sentiment to manage and improve brand reputation. Analytical tools can lead you to read behind texts and understand what’s important.
3. Optimize your Facebook advertising and content strategy
Optimizing a Facebook page is challenging, but it’s a necessity nonetheless. You should perform a general social media audit to understand what’s working and what doesn’t.
Social media monitoring tools can guide you in boosting your Facebook ads and becoming viral. Remember to identify what content types your audience loves to improve your social media strategy.
How to Perform Facebook Monitoring Using Mentionlytics?
With Mentionlytics, you can easily monitor and manage your Facebook presence. Here are the steps to do it correctly.
To begin with, sign up for a trial version and use our free Facebook monitoring app.
Enter your brand name to start tracking mentions. You can also add branded keywords, industry hashtags, or your competitors.
Enter Overview and filter your results by clicking on the Facebook icon. You can do that also by clicking on Channel and selecting Facebook.
After doing that, you’ll see interesting data, like total mentions, social engagement, and sentiment analytics.
Examine your Overview to review each day/week/month individually. Click anywhere in the graphic to see all mentions of this day, week, or month.
Combined with sentiment data, you’ll understand what’s working for your Facebook marketing strategy.
Word Cloud is another cool feature that identifies top keywords and hashtags in your brand mentions. Visualize common words bigger as they represent the most important discussion topics.
Check out our new feature that performs Emotion Analysis! Our AI software goes beyond sentiment analytics to show how your audience feels about you.
Apart from basic sentiments (positive, negative, and neutral), now you get more emotions like Joy, Anger, Sadness, and Fear.
Don’t forget to compare your data to competitors by measuring Share of Voice. The Share of Voice report shows the number of your brand mentions compared to your competitors. It can also focus on sentiment, countries, and more.
Pro tip: Read our Facebook competitor analysis guide to improve your performance.
Finally, click on Schedule to set up a notification based on your needs. Our custom reports keep you updated all the time.
Try Facebook Monitoring Tools for Free
In conclusion, this is all you need to know about Facebook monitoring tools.
Don’t forget that Facebook is still a significant part of social media marketing.
Monitoring your brand on Facebook is crucial for the success of your cross-network strategy. Luckily, Mentionlytics specializes in Facebook monitoring and can help you.
Sign up for a free trial now and boost your Facebook performance!
