What Is Share of Voice & How to Calculate It? Tools & Tips
Social Media Monitoring, Social Media Marketing
Do you know how to calculate Share of Voice? While it's relatively popular among marketing metrics, some people are still not familiar with it. For instance, do you know why measuring Share of Voice is so important when it comes to digital marketing efforts?
8 Fruitful Brand Collaborations to Inspire Your PR Campaigns
Think about this: You’re walking into an electronics store and seeing a pair of Samsung headphones inspired by your favorite movies, like Star Wars. Wouldn’t you buy them immediately? Even though you already own 2 other headsets? Those aren’t Star Wars, right?
Twitter Sentiment Analysis Without a Single Line of Code
Twitter is a goldmine for harvesting honest feedback and true opinions on your brand and any topic of your interest. It’s no secret that people turn to it to praise a product or complain about a company.
PR Campaign: Best Examples and Practices for 2023
Let’s get this straight. No matter what’s the purpose of a public relations campaign, or the brand behind it, awesome PR initiatives have 3 essential ingredients: a great — or even controversial — idea, eye-catching creative, and good timing.
Top 10 Social Media Trends to Follow in 2023
Digital Marketing, Social Media Marketing
It doesn’t matter the type of business you run. Whether a local restaurant, a large FMCG brand, or a medium-sized e-commerce business. The 2023 social media trends will continue to impact your competitiveness in the market.
How to Handle & Monitor Social Media for Negative Reviews and Comments?
Digital Marketing, Social Media Monitoring
At the present time, numerous business owners and social media marketers monitor social media for negative reviews. However, not all of them know how to deal with negative comments on social media efficiently.
How to Measure Brand Awareness? 10 Metrics & KPIs
Digital Marketing, Social Media Monitoring
Brand awareness is probably the most widely known marketing term of all time, don’t you agree? After all, it’s the first step to great marketing. Adidas, McDonald’s, and Mastercard are some fine examples that rule the game of brand awareness. Everybody knows their logos, their products, and what they represent.
Audience Demographics just landed in Mentionlytics
Social Media Monitoring, New Features
What’s a social marketer or communications pro without knowing their audience, right? Only if you’re well aware of your existing and target audience, you can plan and implement the most engaging campaigns for them. That’s why audience demographics are so essential for your social media content planning and, of course, for your ad targeting.
Social Listening vs Social Monitoring: What’s the Difference? [+ Examples]
Every marketer faces a big social media analysis dilemma: Social listening vs social monitoring. Perhaps you’re already wondering: What's the difference between social listening and social monitoring?
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