Mentionlytics Blog
Brandwatch vs Meltwater vs Mentionlytics: A Fair Comparison
If you've been researching social listening tools for more than five minutes, you've probably landed in the Brandwatch vs Meltwater debate. But while both platforms dominate enterprise shortlists, they're no longer the only way to get powerful media monitoring, social listening, and AI-driven insights.
How to Create Insight-Rich Media Monitoring Reports that Tell a Story (+Template)
Most media monitoring reports fail for one simple reason: They report what happened, but never explain why it matters.
How to Measure Share of Voice: Manual & Automated Ways
Share of Voice (SOV) has always been one of the main metrics marketers and PR professionals use to measure brand awareness and, most importantly, brand potential. From our discussions with clients, we can confirm that this metric plays a significant role not only in determining whether a PR or advertising campaign worked well by reaching people but also in proving the trajectory of a brand.
I Tested 7 Hashtag Analytics Tools to Track Your # Everywhere in 2026
Some might say hashtags don't matter anymore, but the truth is that Instagram, Facebook, YouTube, TikTok, X, Pinterest, and Bluesky... still use hashtags, not as the primary way of getting massive reach, but for algorithm categorization, which, you have to admit, today, is perhaps even more important.
8-Step Guide to a Successful Influencer Marketing Strategy in 2026
Increased brand awareness, stronger trust, and better conversion rates are just a few benefits businesses get when influencer marketing is done right.
How to Rank in ChatGPT: Factors & Tips for 2026 According to Research
A lot has changed since LLMs entered the search game, but one question has been haunting SEOs and marketers in every single meeting: "Our competitors are listed on ChatGPT, why are we not?" And you have been trying to figure out how to rank in ChatGPT, but there's always something missing or changing.
7 Political Marketing Strategies for Campaign Success in 2026 & Real-World Examples
Political marketing may be a relatively new term in political science, but it’s not a new strategy that political candidates employ in their campaigns. In reality, political digital marketing tactics are being blended into the campaigning strategies of most politicians to reach voters online and promote their messages.
13 Sprinklr Alternatives Reddit Users Love Tested in 2026
In this article, we're sharing our experience with 13 tools that could serve as alternatives to Sprinklr, outlining the selection process, and providing a comparison table so you don't have to read the whole article just to compare their features.
Turn Your Favorite LLM into a Fully Equipped Marketing Analyst with Mentionlytics’ MCP
Welcome to the future, dear Mentionlytics users! Today, we’re introducing a feature that lets your social listening data be included in the dataset across all your marketing tools already connected to your preferred LLM model, via Model Context Protocol (MCP). MCP connector is now available in Mentionlytics.
