09
Sep 2026
CASE STUDY
How WebRestart Protects Healthcare Reputations with Mentionlytics’ API
Client: WebRestart
Contact Person: Konstantinos Bakopoulos, Founder
Sentiment Accuracy
Greek-language precision international tools missed.
Crisis Event
Turned a rejected proposal into a long-term contract..
Data Sources
Unified via API for scalable, multi-client monitoring.
About WebRestart
WebRestart is a Greek agency providing market research, business research, and consulting services, with a client roster concentrated in one of the most reputation-sensitive industries there is: healthcare.
Two years ago, Konstantinos Bakopoulos, founder of WebRestart, added social listening to the agency’s toolkit, as a new intelligence layer on top of the studies and audits they were already delivering.
“Social listening complements the insights generated through our studies and analyses, giving our clients a broader and more immediate understanding of their market and public reputation.”
The Challenge
For healthcare organizations, their reputation shapes patient decisions. A restaurant can survive a bad review. However, a hospital facing a wave of negative coverage has to deal with something completely different: people choosing where to put their health on the line.
“In healthcare, trust is a critical factor, so even a limited number of negative or inaccurate publications can have a significant impact.”
WebRestart’s healthcare clients were largely flying blind on this front. Negative comments, misinterpreted stories, and unfounded claims were circulating online. By the time a client noticed, the conversation had already moved.
The agency needed a way to catch these signals early, assess how serious they were, and advise clients on the right response fast.
Why Mentionlytics: The Greek-Language Advantage
WebRestart evaluated several social listening tools, mostly from international providers. The deciding factor wasn’t a feature checklist.
It was language.
"We believed that a solution developed by a Greek company would offer greater accuracy and a better understanding of content written in the Greek language. This was a particularly important factor for both our team and our clients."
Konstantinos BakopoulosFounder
For an agency whose clients live or die by nuance, sentiment accuracy in the local language isn’t a detail. It’s actually the whole point.
WebRestart wanted to make sure that the social listening platform they chose “understands” Greek, since it’s a language that concerns very few markets, so international tools might not have been optimized for it.
Storytime: How Mentionlytics Helped WebRestart Turn a Client’s “No” into “Yes” in a Few Days
One of WebRestart’s clients, a leading private hospital in Athens, had just declined a proposal to add social listening to its Market Intelligence package. The client’s team believed that their existing monitoring solution provided sufficient coverage.
Ten days later, a match between two of the country’s fiercest rival clubs changed that.
During the derby, a visiting player was injured by an object thrown from the stands and was transferred to the hospital. The medical diagnosis became a key factor in the disciplinary action taken against the home club.
So, overnight, the hospital found itself at the center of a wave of negative, highly critical media coverage for doing its job: saying the truth about what happened to the player.
The client called WebRestart and asked for immediate crisis support through the agency’s social listening tool.
"Through Mentionlytics, we were able to identify a larger number of relevant social conversations and news stories than we wouldn’t normally have detected through the monitoring methods available to us at the time. This gave both our team and the client a clear, complete picture of where the backlash was coming from and how fast it was spreading.”
Konstantinos BakopoulosFounder
The client didn’t need convincing that social listening mattered. They needed to see what “sufficient coverage” misses when it actually counts.
The hospital has remained a satisfied client ever since, and the collaboration has expanded well beyond that first crisis.
Long story short, sometimes the best sales pitch is the one reality makes for you.
How WebRestart Uses Mentionlytics Day to Day
Crisis moments make the best stories, but the real value is in the routine. WebRestart uses social listening every day for a lot of different purposes.
Daily monitoring with a human layer
WebRestart delivers clients a daily overview of relevant publications and conversations. Before anything reaches the client, the team verifies the automated sentiment evaluation, combining Mentionlytics’ coverage with expert judgment.
Topic Analysis for discovering opportunities, not just identifying risks
Listening to social media conversations helps WebRestart to spot opportunities for positive coverage.
“Topic analysis helps us identify themes that are gaining attention and advise our clients on how they could make use of a particular topic in a positive and relevant way.”
A response framework for negative coverage
By examining both the content and the source of each social or web mention, WebRestart helps clients quickly choose the right response. This can be a clarification when an issue has been misunderstood, an official denial or press release when claims are unfounded, or, in extreme cases, legal action.
Strengthening marketing audits
Social listening data now feeds directly into WebRestart’s Auditing and Consulting services, adding an external, real-time perspective on how each organization is being discussed and perceived.
Making Multi-Client Intelligence Actually Feasible With API Magic
WebRestart’s reports typically draw on 6 to 8 different data sources. Working inside a standalone dashboard was never going to scale.
Instead, the agency pulls Mentionlytics data programmatically through the API, imports it into its own database, and integrates it with the rest of its intelligence sources before the team reviews and delivers it.
"Without the ability to retrieve and process the information programmatically, it would not be commercially or operationally feasible for us to provide this service across multiple clients."
Konstantinos BakopoulosFounder
The Results
- A crisis caught in full view: Significantly more relevant publications identified during a hospital incident than the client’s previous monitoring detected, giving a complete picture of the scale, sources, and spread of the coverage.
- A new service line: Social listening is now embedded in WebRestart’s Market Intelligence, Auditing, and Consulting packages.
- Scalable multi-client delivery: API-first integration made real-time reputation intelligence commercially viable across the agency’s healthcare portfolio.
The Results
A crisis caught in full view: Significantly more relevant publications identified during a hospital incident than the client’s previous monitoring detected, giving a complete picture of the scale, sources, and spread of the coverage.
A new service line: Social listening is now embedded in WebRestart’s Market Intelligence, Auditing, and Consulting packages.
Scalable multi-client delivery: API-first integration made real-time reputation intelligence commercially viable across the agency’s healthcare portfolio.
"I would strongly recommend Mentionlytics to other agencies working with healthcare organizations. Social listening is a highly valuable addition to their services, particularly because reputation, trust, and timely communication are so important in this sector."
Konstantinos BakopoulosFounder
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