People these days don’t just purchase a product they need. They also tend to be loyal to a brand. Therefore, having a great brand image can help your eCommerce store stand out from the rest and achieve a competitive advantage.
So take note that developing a branding strategy should be one of your goals if you want to thrive in the industry.
There are several ways to help you with the process. Here are a few tips to get you started:
#1 Create a Catchy Brand Slogan
A slogan is a catchphrase or a motto that will be used to advertise your brand. Just like Apple’s “Think different” and Nike’s “Just Do It,” a slogan is imperative as it’s going to make or break sales for your eCommerce store.
One important tip to remember is to ensure that the slogan represents your business. It should also be consistent with brand colors or designs. Plus, make sure to display the same slogan when you use multiple platforms for advertising your products.
Creating a memorable slogan can be a bit challenging. But don’t worry. There are tools online that can help you generate a slogan if you ever need help.
#2 Communicate the Key Benefits of Your Products
Remember that features and benefits are two different things. Features are factual statements about your products, what it has, and what it can do. Benefits, on the other hand, answers the questions, “What’s in it for me?”
When developing your product, make sure that it brings a solution to the table and that customers can benefit from it. Also, be as detailed as possible when communicating about them to your target audience.
This can make or break the message that you want to get across.
Take your time to craft the key benefits of your products. Do not rush. List several benefits and compare them. Then find out which ones will convince your customers to purchase your product.
#3 Know Your Target Audience
Finding out who your target audience is can help you develop a more effective branding strategy for your business. Gender, age, and occupations are just some of the factors to consider.
It will be a lot easier to market your products if you know the potential customers you are targeting. Where are they located? What are their buying behaviors? Knowing your audience will help you answer these questions.
#4 Share Your Story
This is a crucial step every eCommerce store must do. You will be more likely to convert more sales if you can emotionally connect to your target market.
Write a compelling story about how your business idea was developed and what you did to make it a reality. Do not forget to include the hope you have for your products, whether it will bring joy or aid people’s everyday lives.
It doesn’t have to be an extremely long story. An inspiring or motivational one would do.
Speak to your customers, and they will positively respond to you.
#5 Go the Extra Mile
This one is a given. Every eCommerce store must put on the effort to keep old customers and make new ones. If they have bought a product or a service, do not forget to thank them for it personally.
Follow up if they need anything. Communicate with your customers regularly to maintain healthy relationships with them.
If possible, over-deliver, and they surely will appreciate you more. Going the extra mile will always do wonders for every business. Expect more conversions if you are consistent and passionate about what you do. It’ll bring an impact, and your customers will certainly remember you.
#6 Talk to the Experts
If you can reach out to those who have already built a name for themselves in the eCommerce business, ask them for tips on how to build a brand reputation.
It doesn’t hurt to ask help from experts. They have been in the industry longer than you do. You can surely benefit from what they have experienced and learned.
Furthermore, it can broaden your network, and there’s also a possibility of brand partnerships.
#7 Maximize Social Media
We all know that almost every business nowadays use social media to help with their branding.
Sign up to all popular social media platforms for your eCommerce store — Facebook, Twitter, Instagram, Pinterest, etc. To save time, you can use a tool that can help you schedule posts to all platforms like Hootsuite and Loomly.
Observe the best time when to post on your social media accounts. Also, do not spam. Otherwise, you will lose followers. If Instagram is your main platform, ensure you are posting high-quality photos. To get a better view take a look at the Asos Instagram profile.
To get more engagement, craft captions that encourages your customers to ask a question or respond to you. It should be, interactive as well. Other than that, remember to provide helpful information to your customers.
#8 Develop a Content Strategy
How can you publish a social media post without content, right? It’s the information that you provide to your customers. Instead of just flat-out selling them your products, content can help convince your audience that your business is worth their time.
It can be in the form of a blog article, podcast, infographics, photos, and videos. If you have a budget, try to develop a comprehensive content strategy for your eCommerce store, as that will significantly help with your branding.
First, what is your goal? Focus on this and present new information or insights to your customers. You don’t need to write like a journalist. Just be as informative as possible.
Also, keep in mind that headlines are everything. Build more authority by writing great headlines that will make your customers read the article or blog you are publishing. Here is an example of a great headline created by Ahrefs team.
Looks captivating, isn’t it?
Content Marketing can immensely help your SEO efforts as well if you want your eCommerce store to rank high on Google’s search results page.
The next step after developing products for your eCommerce store would be to reach out to your target market through branding. Take all the tips above to heart, and you will be more likely to succeed with your branding strategy.
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What's more, you can also get access to the same data for your competitors. Also, you can monitor keywords and phrases related to your industry, and this way you can get very useful consumer insights in real-time. These insights could cost hundreds of dollars to acquire from a research agency.