A keyword is a keyword setup you wish to monitor. It can be the name of your brand, one product, some person, a hashtag, a topic etc. One keyword setup can simply be just a single word or phrase. You can also setup Included and Excluded keywords in a single keyword setup.
Data scientists are getting more and more prominent as companies and organizations are feeling the need to process and evaluate more data every day to improve the business, reduce costs, increase profits, and provide even better services to the customers.