Data scientists are getting more and more prominent as companies and organizations are feeling the need to process and evaluate more data every day to improve the business, reduce costs, increase profits, and provide even better services to the customers.
Metrics are not only a measure of the success of a website, but when combined with other analytical information, they allow marketers to refine their strategies for improved results as well.
Data-driven is that fancy word you always read about as a key to be a successful business. While with most things the bigger the better, when it comes to metrics, the less the more.