What’s a social marketer or communications pro without knowing their audience, right?
Only if you’re well aware of your existing and target audience, you can plan and implement the most engaging campaigns for them. That’s why audience demographics are so essential for your social media content planning and, of course, for your ad targeting.
To that end, we took a step toward enriching your audience intelligence with the brand new “Owned Media Demographics” chart box we created for you in the Mentionlytics platform.
Owned Media Demographics explained
The new “Owned Media Demographics” is a fully interactive section that combines the audiences of your social media accounts to give you the demographics of your total audience on social media.
You can click on each chart and compare your audience by age group, gender, or both to get actionable data for your next planning session.
Also, if you activate the “Compare to past period” option in your date period filters, then you’ll be able to see your present and past audience in comparison and its evolution as well.
Find the “Owned Media Demographics” section right below the Top Mentioners in your Mentionlytics Overview Dashboard.
A small note though: As in any other platform, the audience demographics box collects data only from your Facebook and Instagram authorized accounts. So, make sure that you have followed all the necessary steps when adding your social accounts in Mentionlytics.
The bottom line is that understanding deeply the people in your audience is the key element of great marketing — and demographics can help you get to know those people better.
Go to your dashboard and take advantage of our reliable audience demographics now!