Writing content that actually gets through to your target audience is not an easy task, especially with so much oversaturation nowadays. Content is constantly being produced by millions of creators online who are fighting for their readers’ and viewers’ attention which is why it is becoming more and more difficult to put out impactful content.
Luckily, however, there is a number of tips that you can use to create posts and content that will be more insightful and helpful to your audiences which will also attract more customers. Hence, here’s how to write posts that convert into clients.
#1 Write for Your Audience
First of all, you need to be writing for your audience. What this means is that you should know who you are addressing and who your content is meant for. If you don’t know anything about your target audience or you only know some aspects of it vaguely, you won’t be able to create content that is actually suitable specifically for your target audience.
Consequently, if your content is seen by the wrong audience or isn’t seen at all, none of your readers will be converting into your clients. It is therefore absolutely essential that you think about such basic characteristics of your audience such as gender and age while also thinking about more complicated characteristics such as personal preferences and interests.
#2 Find Helpful and Relevant Topics
Once you know the target audience for your posts, you still need to be absolutely certain that you are writing posts on helpful and relevant topics that your audience will be truly interested in. In other words, if your posts are irrelevant or boring, your readers might see them, but they won’t convert into customers which is what you want them to do.
Fortunately, when you start researching your target audience, you will find out more about the topics your readers want to know more about which is why it will be easier for you to decide what to write about. However, you still need to do even more research regularly to find such topics time and time again so that you have a consistent flow of relevant posts.
#3 Show Social Proof with Reviews
One thing many business owners and marketers forget about is the importance of social proof. Adding reviews and feedback from your customers to your posts can significantly increase the chances of your readers being more persuaded to become your clients. After all, when it’s not just you trying to persuade them but also other customers, the quality of your products or services becomes even more apparent.
Moreover, you can also include reviews of companies writing about your products or service or the ones that have worked with you. It’s one thing to have social proof from regular consumers and a completely different one when it comes from experts in your field or industry. Balance the two types of reviews to provide the most effective social proof in your posts.
#4 Collect Readers from Different Sites
Though you might have a number of regular blog readers, they won’t be enough for your customer base. And besides, you should be constantly growing the number of customers you have by attracting more readers to your website or blog. Of course, you can do this with the help of search engine optimization, but you should also collect readers from other places and direct them to your posts.
For example, social media platforms can provide you with opportunities for connecting with your audience that you can then direct to your website. Anything from podcasts to e-books to quizzes can be used for getting more visibility for your brand and directing these new aware audiences to your website to then convert them into clients.
#5 Follow Your Customer Journeys
Speaking of guiding your customers, you should always keep in mind their respective customer journeys and interact with customers based on where they are in their journeys. In other words, you need to have a more personalized approach to each of your customers or at least to the different segments of your target audience so that you make a greater impact.
For instance, potential customers reading your post about how to use one of your products will be more likely to buy the product than the ones reading your post about a different but related topic. This means that you need to prompt the readers of the first article to make the purchase while the readers of the second article might need to see more of your content before they are ready to make a purchase.
#6 Address Customer Pain Points
Because you now know who your target audience is, you will probably know what their pain points are which means you need to actually address these pain points to better persuade your readers to make a purchase and convert them into your clients. Addressing pain points can be difficult when you don’t have any relevant arguments, but you will still probably be able to find some amount of points to use.
As suggested by the experts from a renowned essay writing service reviews site, “It’s important to be persuasive when addressing customer pain points. If you know that they are worried about the size of your product, focus on this aspect of it and prove that their worries are unfounded. You should also pay special attention to the way your product will solve your customers’ problems.”
#7 Utilize Emotions for More Impact
Much like addressing customer pain points, utilizing emotions can help you create more impactful posts as well. Though using statistics to prove your point is absolutely essential, using emotions will help you appeal both to the logical and to the emotional sides of your target audience which means you will be persuading them in every way possible.
There are many different techniques you can use to appeal to emotions – and social proof is definitely among them. Another technique you can use is storytelling which is perfect for creating lasting connections with your target audience (both with your current and potential customers).
#8 Format Content for Skimming
Formatting may not be the top priority on your list of what a good post should have, but the formatting is actually way more important than you may think. Not every person wants to read through your entire post, so some of your readers will be skimming through your content and looking for the most important bits and pieces of information in it. That’s when formatting is incredibly important.
In addition to that, formatting is also important for purely aesthetic or visual reasons. When your post looks like a block of text, it will be less appealing to your audience. Moreover, such poor formatting can make your potential readers think that you are not a professional or you are not serious about creating content. This will, in turn, drive them away instead of converting them into your clients.
#9 Value Quality Over Quantity
Many content creators, especially the ones just starting out who don’t have much experience, believe that creating a lot of content will help them get started quickly and will instantly attract a large audience to their work. But this is an incorrect mindset – quality must always come before quantity because that is the only way for your business to have a good reputation and to be known as an authoritative and reputable voice in your industry.
Even as you start out writing high-quality content, you may be spending too much time on its creation. But this kind of effort will pay off in the long run, because once you start writing more posts, you will get used to creating high-quality content with less effort and time spent. To put it simply, it is a matter of practice, so the more content you create, the more skillful you will become.
#10 Use Search Engine Optimization
Last but not least, you should absolutely use search engine optimization. As mentioned earlier, SEO can help you attract more readers who can then be turned into clients. But SEO actually serves a variety of functions besides the obvious search rankings your site will be getting and the increased number of readers you can expect.
Search engine optimization can actually help you better persuade your potential customers on a subconscious level. When they read your post that contains certain keywords, these words and phrases will signal to your readers that they need to perform certain actions. For example, a CTA that encourages your readers to subscribe to your email list might be read by them absentmindedly but it will still have some kind of subconscious effect on them which may actually lead to them subscribing in the end.
To sum up, writing valuable and helpful posts that will get through to your target audience and convert them into clients is possible after some practice, but you should also use the tips from this article to truly realize the potential of your content.