Mentionlytics Blog

What is Earned Media and How it Can Help Your Brand?
Marketers across the globe rely on their audience’s reaction to set the future marketing road plan for the company. Some brands may stick to traditional paid advertising, while others might explore the organic path. One of the most sought-after ways to connect with your potential customers without spending a dollar is through earned media. But, what is earned media?

The Guide To LinkedIn Automation: Top 3 Strategies and Tools
Even though many marketers complain how LinkedIn's reach is not what it used to be, this platform still is the #1 business social network and a potential goldmine of opportunities if you know how to use it. In fact, regular, weekly posting on LinkedIn will double its reach, which clearly shows that LinkedIn is still the place to be for any B2B marketer.

8 Instagram Features That Help Businesses Grow Online
Do you know that your favorite photo and video sharing app has become the fanciest online shopping hub? Guess it's no secret anymore! Instagram is the 4th most used application by mobile users. The reason being, its revolutionary new features.

Twitter Trending Topics: Everything You Need to Know
The challenge of the digital world is to always keep up with trends, especially in a world where trends constantly come and go. The mystery of this world is that trends do not last, they change rapidly and sometimes overnight.

Hashtag Campaigns: A guide to an effective marketing strategy
If you are representing a brand’s digital image, you are probably already familiar with hashtag campaigns. However, there is a chance you don’t know how you should plan and execute these strategies correctly. What is this type of social media campaign really about?

X (Twitter) Metrics: A Complete Tracking and Measuring Guide
Social media has gained a commendable reputation in the digital marketing world. The platforms that were once a medium of socialization are now a space for organic and paid brand marketing.

Cost-efficient Social Media Marketing Strategies for Small Businesses
Well, no matter the size of your business, it must be on social. Even if you run a small, local shop, or just established your tiny B2B startup, social media are mandatory for you to bloom in sales and brand awareness.

Why Every Brand Needs Brand Evangelists to Increase Conversion Rates?
As a business owner, you need every resource to promote your brand and increase your conversions. After all, the future of your brand depends on how many customers it can attract and convert in any given period.

A Comprehensive Guide on Visual Marketing
It says a picture is worth a thousand words. And it is for a good reason. Visual perception of a product or service plays a crucial role in making the final decision whether it is to buy anything or to become a customer.







