The market of SaaS (software as a service) has been experiencing a rapid growth in terms of revenue from 2012 and is expected to continue growing even more during 2016. That’s some good news if you are operating on the SaaS field.
Marketing through social media has changed the way that businesses market their products and services. Towards analyzing the effectiveness of social media marketing, several tools are available to help monitoring the brand or product presence on social media platforms and the web.
Μobile data traffic now outperforms web data traffic, expecting a huge increase during the next years, the future is in visual mobile analytics.
Brand monitoring is one of the most important business analytics processes which deals with strategically monitoring different channels on the web or media.
Everyday, in the millions of websites throughout the internet there may be references (mentions) to your product or brand. But how can you easily find them?