Mentionlytics Blog

Influencer marketing tactics and more. A Shane Barker Interview.
"You may think it’s easier for B2C companies to use social media compared to B2B companies. But given the effectiveness of social media, I feel there is a massive scope for B2B companies to utilize it too", Shane Barker explains.

Brand Monitoring Made Easier: Use These 5 Incredible Keyword Strategies
Nowadays with the influx of Internet users, markets are becoming more competitive. The consumers are more informed about the products and services they purchase.

The Battle Between Snapchat and Instagram Stories
Social media users are truly spoilt for choice as social media channels are getting crowded. All that the social media fans are left to do, is experiment the options and migrate to those that offer the best.

How to use Twitter for search engine marketing success
Search Engine Marketing relies on enhancing reach, frequency, and impact on a target audience that aids in differentiating from competitors and building a positive connotation in the minds of customers.

5 Reasons Why Every FMCG Company Needs a Social Media Monitoring Tool
Social media has proven to be more than an entertainment and interacting platform. Businesses market and learn a lot through the social media. Did you know that social media monitoring (SMM) is the best approach for a (Fast-moving Consumer Goods) FMCG company?

4 Online Reputation Management Strategies for Healthy Brands
In today’s world companies have become engaged in a highly competitive race to produce the most successful and healthiest brands.

The top 4 ways to protect your business from a social media crisis
In this era of technology-driven marketing, brands find it easy to share information with their valued clients. Social media helps businesses to build their brand. This is in a better way than traditional marketing.

How To Use A Social Media Monitoring Platform For Your Personal Branding
The aim of this article is simply to give you an insight into how to build your personal branding, by exploiting a social media monitoring platform.

5 personal branding tips for job seekers
Let’s be honest here! Job hunting has never been an easy task. It can become challenging if you don’t understand how to brand yourself for the employers to notice you. Those who understand the importance of personal branding tips know that it is the best strategy to beat the competition.








