Ioana Wilkinson

About Ioana Wilkinson

Ioana Wilkinson is a business strategist and content writer for B2B tech and SaaS brands. She also helps aspiring entrepreneurs and writers build remote businesses. Born in Transylvania and raised in Texas, Ioana has been living the digital nomad life since 2016. When she’s not writing, you can catch her snorkeling, exploring, or enjoying a café con leche in Barcelona!

19
Oct 2026
Social Listening Plan

How to Build a Social Listening Plan for a Product Launch

You could spend six months on a launch plan and still get blindsided the second real people start

How to Build a Social Listening Plan for a Product Launch

Social Media Monitoring Ioana Wilkinson

You could spend six months on a launch plan and still get blindsided the second real people start talking about your product out loud. That includes the comments, the tweets, and the "wait, does this thing do X?" questions that pop up in threads you never thought to check. With a social listening plan, you can catch that stuff early.