Mike Hakob

About Mike Hakob

Mike Hakob is a seasoned digital marketing maven with over 15 years of mastery, and the visionary Co-Founder of FormStory. As the driving force behind Andava Digital, he dedicated his expertise to empowering medium to large businesses, crafting tailor-made websites, and pioneering innovative marketing strategies. With a graduate degree in Management of Information Systems, Mike seamlessly blends the realms of technology and marketing, focused on data-driven decision-making that eventually turned into the FormStory.


Behavioral analytics is crucial for business success, as it centers on customer satisfaction, an aspect often overlooked. Regardless of your marketing investment, it cannot rectify a subpar user experience (UX).