No matter how many new social media pop up, Facebook is still the winner, with more than 3 billion monthly active users creating content and interacting with each other. All this buzz means opportunities for your brand to exploit with the right Facebook marketing tools at hand.
By leveraging marketing software with dedicated Facebook features you can:
- Improve your reach and engagement on the platform.
- Generate hot leads through targeted ads.
- Nurture your brand community with engaging content.
And more!
In this article, we introduce the best tools for a successful Facebook marketing strategy.
Dive right in!
Table of Contents
1. Mentionlytics: For Social Media Monitoring
We kickstart our list of Facebook marketing tools for business with Mentionlytics.
Our platform helps you keep track of your brand mentions on all social media. Especially on Facebook, you can also monitor public groups and all pages.
With this tool, you stay informed about everything for your brand on Facebook.
Social Intelligence Advisor (SIA)
Mentionlytics collects all your Facebook mentions and analyzes them to offer you personalized insights. Our SIA, the AI Social Intelligence Advisor, helps in improving your performance by:
- Showing you the best times to post based on your audience.
- Notifying you of sudden spikes in brand mentions which can indicate potential crises.
- Giving you insights into your competitor’s performance.
- Suggesting trending Facebook hashtags that work best for you and the competition.
- Alerting when trolls and fake accounts post negatively about you.
Pros & Cons
+ Easy-to-use platform
+ Great customer service
– Publisher feature in its early steps
– Monitoring limitations due to Facebook restrictions
Pricing
- Basic: $69 per month
- Essential: $139 per month
- Advanced: $249 per month
- Pro: $399 per month
- Agency/Enterprise: Custom
2. Hootsuite: For Facebook Content Management
Undeniably, Hootsuite is a top social media management platform. It’s ideal for managing many social accounts from a single tool.
It helps you streamline your content distribution on Facebook and keep consistency.
Source: Forbes
Content Management
Hootsuite is a popular Facebook marketing automation tool. Mostly due to its content calendar. By using this feature you can plan all your Facebook posts ahead.
You can create posts and schedule them to go live whenever you want. This helps you stay consistent with your online presence.
With its built-in design stock library, you can create awesome posts. Also, Hootsuite has an AI writing assistant for kicking social media captions.
Pros & Cons
+ Schedule content for multiple profiles
+ Integration with Mentionlytics
– Costly subscriptions
– Credit card required for free trial
Pricing
- Professional: €99 per month
- Team: €249 per month
- Enterprise: Custom
3. Brevo: For Email Marketing
Brevo is an all-in-one Facebook marketing tool combining email marketing and CRM in a single platform.
You can create and run multichannel campaigns across email, WhatsApp, Facebook ads, and more! It’s an affordable choice for nurturing your customer relationships.
Source: Brevo
Email Automation
Brevo’s best feature is email automation. With its sophisticated email builder, you can create highly customized emails. That way you increase your conversion rate.
You can drag and drop styles and blocks to create a template from scratch. Or you can save time by using email templates from the library.
Furthermore, Brevo allows users to do A/B testing. That’s important for understanding which emails resonate more with your audience. In turn, this can lead to better results — a.k.a. conversions.
Plus, Brevo’s plans offer unlimited contacts. Categorize your contacts based on different criteria for better audience segmentation.
Pros & Cons
+ Good customer support
+ Value for money
– Limited templates
– CRM is a bit confusing
Pricing
- Free plan with limited access
- Starter: $25 per month
- Business: $65 per month
- Enterprise: Custom
4. Canva: For Content Creation
Canva is the most straightforward design tool for creating engaging social media content.
It has a wide range of ready-to-use templates for everything you’ll possibly need.
Content Designs
From stories to posts for your Facebook business page, you can find professionally designed layouts to fit your brand’s unique style. All Canva templates are customizable even for the free plan users.
Canva is the go-to free Facebook marketing tool to elevate your visual content. You can design infographics, carousels for Facebook ads, and reels, with minimum designing skills.
Pros & Cons
+ Wide variety of templates for all social platforms
+ No pro designing skills required
– Limited features in the free version
– Lack of offline access
Pricing
- Free plan with limited access
- Canva Pro: €11.99 for one person per month
- Canva for Teams: €23.99 for the first 5 users per month
5. Facebook Page Insights: For Analytics
Facebook Page Insights is the best marketing tool for measuring performance.
This Facebook analytics feature provides the basic metrics to assess your efforts.
Reliable Metrics
Your Page Insights shows key data for your brand’s overall performance.
You can see your posts’ total reach, engagement, likes, new followers, and the top-performing post for the last 28 days.
Also, it provides audience insights to better understand your target customers. With this data, you can optimize your Facebook page to improve your brand’s presence.
Pros & Cons
+ Comprehensive metrics
+ High data accuracy
– Limited KPIs
– Data available for a limited period
Pricing
- Free tool
6. Customers.ai: For Messenger
With Customers.ai you can identify anonymous website visitors by email, restore Facebook Ads remarket audiences, and more.
Most of all, it helps you automate your outreach via Facebook Messenger with chatbots.
Source: Customer.ai
Chat Blaster
With this automated Messenger chat blaster, you can simplify your sales outreach on Facebook.
Specifically, you can schedule and bulk-send engaging content, promotions, and special offers to Facebook Messenger contacts to nurture your leads. All that without any manual work from your sales team.
But we’re not talking about generic messaging. Customers.ai helps you segment your audience to address them with tailored content.
Pros & Cons
+ Perfect for growing email lists
+ Great automation features
– Costly
– Small reporting issues
Pricing
- Starter: $199 per month
- Pro: $399 per month
- Advanced: $799 per month
7. Quuu Promote: For Influencer Marketing
Quuu Promote is great for getting your content shared by thousands of popular social media accounts. Thus, you can generate buzz and conversations.
It’s an organic content distribution platform for Facebook, X (Twitter), and LinkedIn.
Source: G2
Content Sharing
You can use Quuu to increase the reach of your content to targeted audiences.
It works quite simply. Actual people share your brand stories with their followers. Thus, they create awareness and spark interest.
Additionally, Quuu provides KPIs of the accounts sharing your stories and their engagement metrics to check the performance of your promotions.
Pros & Cons
+ User-friendly platform
+ Integration with blogs
– Takes time to learn how it works
– Can’t target content to specific locations
Pricing
- Individual Plan: $50 per month
- Company Plan: $100 per month
- Agency Plan: $500 per month
- Agency Plan (Automatic): $750 per month
8. CoSchedule: For Publishing
CoSchedule is a powerful tool for Facebook and other social media.
It offers a set of comprehensive content management and optimization features.
Source: CoSchedule
Content Publishing
You can use CoSchedule’s all-in-one content calendar to manage your content across platforms and marketing channels. It’s great for streamlining all your content efforts.
Organize your content effectively and schedule your posts to go live at your preferred date. That way you stay consistent with your Facebook presence.
Pros & Cons
+ Centralized content management
+ Rich in features
– Costly
– Social media limitations
Pricing
- Free calendar with limited access
- Social Calendar: $19 per user per month
- Content Calendar & Marketing Suite: Custom
9. Meta Ads Manager: For Advertising
Meta Ads Manager can’t be missing from our Facebook marketing tools list.
It’s the native tool for running ads on Facebook, Instagram, and Messenger. You can use it to create brand awareness or generate leads.
Paid Ads
No need to explain a lot here. Through the Ads Manager, you create ads in various formats. Carousels, videos, reels, and static posts are some popular options to catch people’s attention.
Then, you can target your audience with extreme precision. Also, you can choose your campaign’s goal and call to action.
Pros & Cons
+ Create highly targeted campaigns
+ Manage campaigns across multiple platforms
– Not easy to use for beginners
Pricing
- Free tool
10. OneStream Live: For Live Streams
With OneStream Live you can create branded live streams and recorded videos on more than 45 channels.
This is a useful Facebook marketing tool to engage with your audience in real time.
Source: G2
Advanced Live Streams
OneStream Live helps you create playlists of pre-recorded videos. Then, you can schedule them to go live whenever you want — up to 60 days in advance. And you can record and download your live streams.
Also, live streaming in portrait mode and adding captions to pre-recorded videos are some of its amazing features.
Pros & Cons
+ Easy to connect profiles
+ Great customer support
– Subscription required for advanced features
– Takes time to learn how to use it
Pricing
- Free plan with limited access
- Basic: €15 per month
- Standard: €39 per month
- Professional: €49 per month
Now Over To You
To wrap it up, Facebook is a difficult channel to conquer. But with the right Facebook marketing tools, you’ll see tremendous growth.
Yet don’t go from no tools to hundreds of tools. It’s overwhelming.
Start with the basics. Start social media monitoring for free with Mentionlytics today.
