About Manos Perakakis

Manos is the co-founder of Mentionlytics. He has a PhD from Brunel University in User Experience and HCI. Also, he has also been teaching Digital Marketing and Web Design to Bachelor degree students for the past 9 years, as a lecturer in Hellenic Mediterranean University. • Follow Manos on TwitterCheck Manos on Linkedin


Marketers have a range of tools at their disposal for understanding customers and prospects on social media. With time, these tools are continuously improving to allow for better monitoring and analysis.



Mentionlytics, the innovative brand management platform, was awarded with the prestigious High Performer for Winter 2018 badge from G2Crowd. In addition to the badge, in an article covering the state of the U.K.’s B2B tech scene, Mentionlytics was featured among the Top B2B U.K. tech companies in 2017.



Business-to-business (B2B) marketing leaders say that branding is vital to the growth of any business. Branding is what differentiates you from your competition and makes your product/service unique, setting you apart from the rest of the crowd.



Are you a digital marketer, who wants to see an increase in traffic, sharing and engagement? Try targeting the millennial generation. This generation, which was born anywhere from the early 1980s to the early 2000s, currently represents the biggest portion of the working market.



Brand monitoring is defined as an analytical process concerned with monitoring various channels on the web for gaining business insights. Though most marketers are familiar with brand monitoring, the strategies keep evolving with time.




Great customers’ service includes not only giving them a high quality product, but it also includes knowing and learning how to solve their problems. How you respond to their issues and difficulties is vital.



The social media is the home of information today. On average, over 500 million messages are sent out through Twitter alone! Among all this chatter, people are undoubtedly talking about your brand.



The huge number of Twitter followers have slowly and steadily taken over the social media space. Twitter's monthly users have been raised to 330 Million in 2017, providing simple, spam-free and convenient features.