Mentionlytics Blog

Twitter Sentiment Analysis Without a Single Line of Code
Social Media Monitoring
Twitter is a goldmine for harvesting honest feedback and true opinions on your brand and any topic of your interest. It’s no secret that people turn to it to praise a product or complain about a company.
How to Measure Brand Awareness in 2026: 10 Metrics & KPIs
Digital Marketing
Undoubtedly, brand awareness is the holy grail of marketing. But it’s also very challenging to find the right brand awareness metrics to measure it. There are a lot of KPIs that can give you hints of your brand awareness. However, not all of them are reliable and worthy of your attention.
Audience Demographics just landed in Mentionlytics
Social Media Monitoring, New Features
What’s a social marketer or communications pro without knowing their audience, right? Only if you’re well aware of your existing and target audience, you can plan and implement the most engaging campaigns for them. That’s why audience demographics are so essential for your social media content planning and, of course, for your ad targeting.
Social Listening vs Social Monitoring: What’s the Difference? [+ Examples]
Social Media Monitoring
Every marketer faces a big social media analysis dilemma: Social listening vs social monitoring. Perhaps you’re already wondering: What's the difference between social listening and social monitoring?
18 Proven Ways to Increase Brand Awareness on Social Media
Social Media Marketing
Over the years, social media has become one of the best channels to increase brand awareness. Almost all well-known brands are active on these platforms to spread the word about their names, and some, sell their products on social media too.
Social Media in Healthcare Industry: Complete Guide
Social Media Marketing
The impact of social media in the healthcare industry is greater than we think. If you check your favorite social media platform right now, there’s a good chance that you see at least one post related to the healthcare industry - from symptoms of seasonal flu to guides on a nutrition diet for better health.
Best News Monitoring Tools for Real-time Updates
Social Media Monitoring
Here’s some news for you: Tracking news doesn’t have to be a massive undertaking. Undoubtedly, news monitoring is crucial, especially for PR professionals like you. The thing is that there’s a great number of media monitoring tools out there that can help you with that.
Handy Update: All your mentions now available in the Overview Dashboard
New Features
Are you tired of diving into different reports for your daily social media monitoring? The truth is that reports, even the simple ones, can be overwhelming and time-consuming. But they're necessary. Or aren’t they..?
How to Run a Fast Social Media Audit? [+Free Template]
Social Media Marketing
Picture this: You go to the supermarket to buy some stuff, without having a look at what’s in your fridge before. Are you going to buy all the things that you need? Probably not.