Marketing through social media has changed the way that businesses market their products and services. Towards analyzing the effectiveness of social media marketing, several tools are available to help monitoring the brand or product presence on social media platforms and the web.
Μobile data traffic now outperforms web data traffic, expecting a huge increase during the next years, the future is in visual mobile analytics.
The advertising of web-based content on the Internet and social media, generates a big amount of data, such as posts or tweets with positive or negative meaning, which are important for marketers.
Brand monitoring is one of the most important business analytics processes which deals with strategically monitoring different channels on the web or media.
Everyday, in the millions of websites throughout the internet there may be references (mentions) to your product or brand. But how can you easily find them?