Brian Honigman Interview on Future Social Media Trends
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia. As a content marketing consultant, he's worked with or spoken at the United Nations, the Weather Company, Wix, Entertainment Weekly and others.
The Absolute SEO Guide for WordPress
If you are the owner of a WordPress website, then you will know the importance of optimizing your website for search engines, a process commonly known as SEO. It is important to pay close attention to the SEO of your website because it helps you improve the amount and quality of traffic on your website.
Brand Marketing: Metrics & Analytics to Love
Brand metrics and analytics are the symptoms that can tell you how well your brand is doing and if you are on the right path in achieving the business goals or in creating the brand’s impact you have been wishing for.
Interview with Jason Falls on Social Media Marketing trends
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations.
How Can Data Science Help your Branding
I once came across that sentence “Data is the Voice of the Customer, Data Science is the Interpretation of that Voice” and I couldn’t actually agree more.
Marketing in Data-Driven Era: 10 Metrics for your Business Success
Metrics are not only a measure of the success of a website, but when combined with other analytical information, they allow marketers to refine their strategies for improved results as well.
Data-Driven Marketing: 10 Metrics for Strong Branding
Data-driven is that fancy word you always read about as a key to be a successful business. While with most things the bigger the better, when it comes to metrics, the less the more.
8 most Useful Social Media Practices to Improve SEO
Social Media Marketing, Content Marketing
Facebook, Twitter, and Instagram are the most well-known social media platforms that allow us to brand our business in a cost-effective way, while Search Engine Optimization (SEO) is revolutionized, towards enabling businesses to attract more marketing leads and paying customers.
Build your Brand Awareness: 8 Essential Analytics Tools
So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate is not as you have dreamt it would be.
