13 YouTube Marketing Tools to Build Your Channel

With 2.5 billion monthly active users, YouTube is the second most visited website after Google. Looking at such a large chunk of the audience, you might be convinced to create a YouTube channel. And it’s indeed a great idea!

We know you are talented, and we can’t stand the wait to see your excellent content. But, it’s equally important to maintain the YouTube channels to get the maximum benefits out of it.

To promote your business on YouTube, you would need some incredibly powerful YouTube marketing tools to analyze your YouTube competitors.

You all know that YouTube marketing needs massive efforts on your part. Don’t let your efforts and all the hard work go in vain. Instead, take help from the best YouTube marketing tools. They will help you attract viewers, grow your audience, and stand apart from your competitors.

Using the right marketing tools, you can level up your marketing game and attract massive traffic. You can employ these to create high-end content and promote your brand. So, let’s dive in:

So, let’s start:

1. Mentionlytics

Mentionlytics is an amazing YouTube marketing tool that automatically gathers important insights for you. These important insights and data can assist you in developing an impactful marketing strategy for YouTube.

Interestingly, Mentionlytics also keeps track of your competitors by monitoring the industry-related keywords and phrases they are using. Let’s have a look at the features this incredible tool has to offer:

• Trend Identification: It identifies current trends in the industry that help you strategize some of the best campaigns.
• Mention Analytics: Detailed social engagement generated based on the channel’s mentions.
• Comment Sentiment Analysis: Analyze the sentiment of comments on your YouTube videos to gauge viewer sentiment. This can help in understanding the audience’s reactions to content and addressing any concerns or feedback.
• Competitive Benchmarking: Compare your channel’s performance with competitors. See how your videos rank in terms of engagement, views, and growth relative to similar channels.
• YouTube Influencer Collaboration: Identify potential influencers on YouTube in your niche with whom you can collaborate. Find influencers whose audiences align with your target demographic and who have a history of successful collaborations.
• Real-time Alert System: Receive real-time notifications for specific keywords or brand mentions in video titles, descriptions, and comments. This can help brands to instantly respond to customer queries, feedback, or any PR nightmares that may arise.

Pricing starts at $69 per month.

Enjoy two weeks of Mentionlytics for free, All features included!

Try Mentionlytics for FREE

2. SocialBee

SocialBee offers a comprehensive social media management solution that streamlines content creation and publishing on YouTube.

This AI-powered platform helps you manage your YouTube presence more effectively by scheduling and posting videos at optimal times. SocialBee also allows you to repurpose content across various social channels, ensuring your YouTube content reaches a wider audience.

Let’s see what else you can do with SocialBee:

• Organize and categorize your YouTube content with the platform’s content curation tools.
• Set up posting schedules to maintain consistency and maximize audience engagement.
• Leverage AI tools to repurpose videos into multiple content formats for various platforms.
• Track performance with analytics to measure the effectiveness of your YouTube content strategy.

Pricing starts at $29 per month.

3. VidIQ

VidIQ is a certified YouTube marketing tool that helps you promote your brand in the most unique way. Though the number of subscribers is important for many marketers, it puts you out differently before the audience.

It focuses on important metrics like tags, watch time, and social shares. Moreover, it guides you with personalized tips and tricks to grow your channel. Let’s have a look at the features it has to offer:

• Maximize organic reach with top-searched keywords.
• Use the audit tool to refine your channel strategy by identifying what’s effective.
• Access key industry insights with VidIQ by monitoring competitors’ video strategies.
• Utilize the compare view tool for real-time feedback and compare video performance velocities.

Pricing starts at $7.50 per month.

4. HubSpot

HubSpot offers an excellent marketing automation solution that helps turn your YouTube subscribers into buying customers.

The platform ensures leads from your YouTube channel convert via its omnichannel automation capabilities. HubSpot lets you set up lead capture forms, while its list and email segmentation tools help you create automated personalized campaigns to nurture leads throughout your sales funnel.

Let’s see what else you can do with HubSpot:

• Automate the lead scoring process so you can target prospects who are most likely to convert.
• Set up trigger-based email drip campaigns to move prospects throughout the sales funnel via a visual editor.
• Use HubSpot’s social media tools and YouTube integration to see how much traffic your channel drives to your website, along with YouTube-specific metrics like video views, watch times, and more
• Expand your marketing campaigns with advertisements, SMS, and more.

Pricing starts at $15 per user per month.

There are also free automation tools available.

5. Agorapulse

Agorapulse is yet another great YouTube marketing tool that makes YouTube marketing easier for you. It helps you schedule your content, get important reports, and engage massive followers.

Moreover, it easily finds, filters, and manages the conversation through the social inbox. Also, the functionality it offers is beyond par and the system is completely user-friendly. There are many more features it offers, let’s have a look:

• It offers a separate social inbox to manage YouTube comments and messages that helps in easy tracking of conversation.
• You get unlimited reports that help you determine the ROI of YouTube engagement and marketing strategy.
• It comes with a special mechanism that tracks the followers and helps spot trolls and negative comments.

Also, it lets you organize and schedule your queued content by time slot and topic chosen. This feature makes it easy for you to schedule, reschedule, or upload videos in bulk.

Pricing starts at €69 per month.

Bonus: Read about the best alternatives to Agorapulse.

6. Canva

When we talk about YouTube marketing tools, how can we forget Canva?

You know thumbnails and feature images play a significant role in attracting viewers. Canva is one of the best tools that enable you to create impactful and beautiful feature images.

If you are very much into graphics, images, and layouts, and concerned about the look and feel, you must go for Canva. Let’s have a look at the features you can use:

• Using Canva you get a user-friendly solution to create your own ads with a ton of design content available for free.
• You get numerous layouts and designs suiting every occasion
• It comes with a drag-and-drop editor that helps you create beautiful images for your channel. It is also suited for customizable branding.
• Apart from the aforementioned, you have access to tons of stock images, illustrations, social media graphics, and a library of fonts to beautify your images.

Pricing starts at €11.99 per month.

7. TubeBuddy

If you are looking for a great YouTube marketing tool for channel managers, TubeBuddy is your real buddy. Here you get a free browser extension and mobile app that help you integrate well into your channel.

With TubeBuddy’s time-saving templates, you can publish your videos in less time. It also ensures best practices to rank higher in search terms. Let’s understand the features it offers to optimize your YouTube content:

• TubeBuddy lets you find high-performing keywords and the most searched video topics for your channel
• You can craft attractive and catchy titles and tags for your videos.
• It helps you create great thumbnails for your videos and ensures best practices to drive massive traffic to your channel.
• If you are fed up with the publishing that’s seriously time-consuming, TubeBuddy cuts the publishing time to half. This feature makes it easier for you to manage publishing time.

Pricing starts at $7.5 per month.

8. Buzzsumo

Buzzsumo is an impressive YouTube marketing tool that lets you find high-performing content for your channel. Marketers today are so drawn to this tool to understand the content that works better for them.

Interestingly, you get tons of data to hone your marketing strategy and power up your brand. Let’s see the features that help you increase your content success on YouTube:

• Buzzsumo facilitates a deeper understanding of the YouTube algorithm and develops a smart content strategy.
• You get to know high-performing content in your niche that may attract a massive targeted audience to your channel.
• It identifies popular YouTube influencers to promote your brand and campaign.
• With Buzzsumo, you can track audience comments and ongoing trends in your industry. This feature will help you exploit opportunities and respond to your audience promptly.

Pricing starts at $199 per month.

Try Mentionlytics for FREE

9. Biteable

Want to stay ahead of your competitors with stunning videos? Biteable is the YouTube marketing tool you would need. Using this tool, you can create attractive video footage and animation to lure your audience.

You get a complete touch of professional touch with your logos and vibrant color schemes. This element makes for complete professional and modern-looking videos. Let’s see other features Biteable has to offer:

• You get access to a wide variety of almost 8,00,000 stock footage to create flawless and attractive videos.
• Using Biteable, you can easily customize your videos, where you can create custom watermarks if you go premium.
• It is easy to use and comes with various visually appealing templates for your videos and images.
• Apart from this, social sharing options are available, using which you can share millions of people present on various social media platforms.

Pricing starts at $99 per month.

10. YouTube Audio Library

YouTube Audio Library is another marketing tool that provides you with royalty-free music for your videos. It has an extensive collection of music that you can add to your content.

If you use copyrighted music for your videos, it funnels the money to several parties. Obviously, you don’t want that, right? So, switch to YouTube Audio Library and cut out on the payments. Let’s see the features it offers you:

• You have a vast library of options from where you can find free music for your videos.
• It offers a high-level categorization of music into different genres. If you have an explainer video, you can start with dance and electronic.
• YouTube Audio Library is great when you are concerned about the video length. You can use the duration filter to specify tracks.

Pricing starts at $29 per month.

11. Channelview

Channelview is also one of the best YouTube marketing tools and channel management platforms. It lets you streamline your YouTube experience and discover tons of videos to drive maximum engagement.

You can get access to important insights that power up YouTube analytics and create reports to improve your performance. It is available for free and any professional, team, or business can use it to create and optimize YouTube channels.

Pricing starts at $8 per month for 2 channels.

12. Tubics

If you want to grow your YouTube views more, go for Tubics. This is an incredible tool that makes YouTube marketing easy for you with data-driven ideas.

You can increase your brand awareness and views with suggested tags and keywords. It really helps you grow your YouTube channel like crazy, let’s dive into the features it provides you:

• You get instant recommendations on how well your channel is performing. Or how your audience perceives you and responds to your videos.
• It saves your time, by automation where half of the tasks are easily done.
• With Tubics, you can improve your SEO rankings by following the actionable SEO checklist to grow your YouTube channel.
• You can have real-time content analysis. It lets you know whether enough keywords are inserted at the right spots or not.
• Tubics also helps you optimize tags, titles, and YouTube descriptions to make your videos SEO-friendly.

Pricing starts at €490 per month

13. Social Blade

Are you more into statistics and numbers? Then Social Blade is the apt YouTube marketing tool for you. With Social Blade, you can track user stats for various social media platforms like YouTube, Twitch, Instagram, and Twitter.

You get access to the public database, which is nothing less than a treasury for any content creator. Let’s look at the features, and how they help enhance your experience:

• You can build your subscriber base with a killer channel that will help you rank your YouTube videos.
• It comes with filters that help you identify laser-targeted queries and find popular influencers in your niche.
• The YouTube-certified team can help you grow your channel with their guidance and take it to new heights.
• Apart from this, you also get a consultation on content creation and build your network in the market.

So, that’s the end of the list with all the right marketing tools for your social monitoring and promotion. You are most welcome to take your pick!

Pricing starts at $3.34 per month

Bonus: Best Days and Times to post on YouTube.

Final Word

Considering the fact that branded searches make up 52% of the top 100 queries on YouTube, and 80% of American marketers are certain that YouTube videos work as conversions, it’s only logical to invest in these YouTube marketing tools.

If you are struggling to make an impactful YouTube presence, let us know. The team of Mentionlytics will assist you in using our social monitoring tool and carefully navigate YouTube’s hyper-competitive market like a pro!

To try Mentionlytics, one of the best of these YouTube tools, start with a free trial here.