In case you are fairly new to the entrepreneurial world, or you’ve just started your business, you’ve ought to know that building your online reputation will be a time-consuming and overwhelming experience. Building it from scratch will probably be a time-consuming and frustrating process because it’s not something that just happens overnight. Yet, building a masterful online presence for your company is immensely important because it’s what allows people to find your business, get to know with it, interact with the company, and above all, trust you.
By definition, an online presence is the sum total of all the identities you’ve established for your business and the interactions those identities have made, and participated in, online. Because your online presence goes with a very broad reach, when built successfully, it can fast spread brand awareness and gain your business followers, fans, leads, and the most important customers. Even though it’s going to take some time, building one can be less time consuming and frustrating if you know how and where to start. To help you cope with the overwhelm, we’ve compiled a list with helpful tips on how to start building or improving your brand’s online presence now.
Establish A Captivating Website
Every serious enterprise needs a website in 2020. Even if you’re quite popular on social media already, have in mind that the popularity itself won’t make you any cash if you don’t invest in a five-star website to direct your potential sales towards. An outstanding website starts with a catchy domain name, is aesthetically pleasing, user-friendly, and suited to drive conversions. While building your website, work with a highly-skilled web developer to create a platform that will grab the attention of the masses. Content management system, search engine optimization, and e-commerce can undoubtedly help your new website perform at its best. Besides the developer, consider working with a proven designer as an excellent website design is crucial to catch the client’s eye.
Come Up With A Strong Social Media Strategy
Setting up a website is just the first step in creating a strong presence on the Internet. Your business has to be active on multiple digital marketing channels, too, and being present on social media platforms should be the number one priority. Still, gone are the days of getting your summer intern to manage your social media accounts. In recent years, if you want to establish a robust presence of social media platforms and want to get ahead, you have to plan and strategize ahead.
Gather up your in-house marketers and start working on a modern social media strategy and always plan the marketing activities and campaigns of the business ahead. There are many nuances to developing an effective social media strategy: posting timetables, content calendars, SEO, and more. If you don’t employ in-house marketers or simply, they are a bit outdated regarding the latest social media trends, putting a trusted social media marketing company on the payroll is another option for your company. Hiring a dependable marketing agency will help your business navigate in the world of social media trends and get you at the top of everyone’s feed, thus improving the online presence of your brand.
Show That You’re An Expert In Your Field
Demonstrate a high level of expertise in your industry using your blog to share knowledgeable posts, industry insights, and even submit guest posts to other industry-related blogs or websites. Examine the possibility to start your very own podcast show, where you will share helpful tips and conduct interviews with relevant individuals from the industry to bring in more brand awareness. Explore the possibility to produce a video show for YouTube or some other video platform where you will engage with your clients and address their needs and problems. Consider branching out to forums, like Quora and Reddit. Try to answer some questions on these online forums, which can result in more significant credibility and draw some attention to your business. Also, it can occasionally give you a boost in SEO.
Another way to increase the impact of the online presence of your business is via paid online advertisements. As the Internet opened up many new possibilities in marketing, utilizing a well-thought, paid advertising strategy can exponentially grow your business visibility. With online ads not nearly as expensive as traditional TV, radio, or print ads, they do bring even better and faster results that organic growth cannot match.
Many online ads work on the pay-per-click (PPC) model. Using this model means that you place bids on specific keywords for an advertisement, and when and if a potential client clicks your ad, you only pay the amount set by your bid. If your business is strictly online with no physical location of any kind, your marketing department should strongly consider using PPC ads and PPC tools to strengthen your brand’s online presence.
Offer High-Quality Valuable Content
To increase your online visibility you should always strive to regularly post high-quality content: blog posts, infographics, videos, images, and other stuff that benefit your clients and potential customers. Focus to produce content that your customers will appreciate and trust. This whole content practice is actually called content marketing and is one of the most important parts of your digital marketing strategy. If it suits your brand, try to provide your customers with a lot of research analysis, case studies, images, and infographics. According to Ascend2’s Content Marketing Engagement Report in 2019, these are the types of content that audiences find most trustworthy and engaging.
Search Engine Optimization (SEO)
Search Engine Optimization can help your business rank higher in search engine results. Consumers are trying to find products and services, and they almost always turn to the Internet for help. Ranking high in their search results will certainly improve to navigate them to your business website or sales platform. Having a strong SEO strategy will certainly make your site perform better in searches, and make sure that you are hitting your targeted audience too.
As it’s continually changing its landscape, ensure that you are up to date with the latest updates. Voice searches became a popular trend among internet users recently, thus optimizing your website for voice search can help you generate more organic traffic if you implement conversational searches into your SEO strategy. Partner up with influencers as they can also assist your content reach and generate even more traffic to your site. Since backlinks are one of the most important factors that Google considers when evaluating a website’s ranking, influencers can substantially help build valuable ones.
Ask Customers For Their Reviews
Always have in mind that customer reviews can indeed make a significant impact on your brand. The average consumer reads up to ten online reviews before he/she decides to buy a particular product or employ certain services that companies offer. Utilize your social media accounts, pages in business directories, and your website to display reviews from past satisfied customers.
Whenever customers have a pleasant experience with your company, politely ask them to visit your site on Google or Yelp and leave an honest review. You can even incentivize your clients to leave reviews for a slight discount off a future purchase. Still, while it’s approvable to ask for reviews from real customers, never attempt to write false reviews. They are easily detectable, and real customers can lose faith in your business if you engage in this faulty practice.
There is little to no doubt that in 2020, taking your business online and making it visible to existing and potential customers is not a choice, but a necessity. In order to grow your business, you need to understand that building an online presence is more than creating a platform that consumers can visit and invest the necessary time and money to do things right. Follow our insightful tips and practices and start building your strong online presence now.