22
Jun 2026
Most media monitoring reports fail for one simple reason: They report what happened, but never explain why it matters.
22
Jun 2026
Share of Voice (SOV) has always been one of the main metrics marketers and PR professionals use to measure brand awareness and, most importantly, brand potential. From our discussions with clients, we can confirm that this metric plays a significant role not only in determining whether a PR or advertising campaign worked well by reaching people but also in proving the trajectory of a brand.
09
Jun 2026
Some might say hashtags don't matter anymore, but the truth is that Instagram, Facebook, YouTube, TikTok, X, Pinterest, and Bluesky... still use hashtags, not as the primary way of getting massive reach, but for algorithm categorization, which, you have to admit, today, is perhaps even more important.
25
May 2026
A lot has changed since LLMs entered the search game, but one question has been haunting SEOs and marketers in every single meeting: "Our competitors are listed on ChatGPT, why are we not?" And you have been trying to figure out how to rank in ChatGPT, but there's always something missing or changing.
19
May 2026
Political marketing may be a relatively new term in political science, but it’s not a new strategy that political candidates employ in their campaigns. In reality, political digital marketing tactics are being blended into the campaigning strategies of most politicians to reach voters online and promote their messages.
12
May 2026
In this article, we're sharing our experience with 13 tools that could serve as alternatives to Sprinklr, outlining the selection process, and providing a comparison table so you don't have to read the whole article just to compare their features.
11
May 2026
Welcome to the future, dear Mentionlytics users! Today, we’re introducing a feature that lets your social listening data be included in the dataset across all your marketing tools already connected to your preferred LLM model, via Model Context Protocol (MCP). MCP connector is now available in Mentionlytics.
29
Apr 2026
In this article, you'll find 11 Talkwalker alternatives that stood out in our research, what they cost, what real users say, and which one we'd actually pick for different types of businesses.
28
Apr 2026
We went through Reddit threads, paid attention to what users are saying about different tools, checked their G2 scores, and tested the most commonly recommended ones to find the best Agorapulse alternatives for 2026.
23
Apr 2026
Sprout Social is best known as a social media management tool, one of the favorites for scheduling and engaging with your audience across platforms. But since a lot of things have shifted lately and brands should listen to their audience more than ever before, we built a list that covers a much wider scope of functionalities and would serve best as Sprout Social alternatives in 2026.