When someone asks ChatGPT, Gemini, or Perplexity to recommend a product, compare tools, or explain a topic, some brands pop up in the AI answer. Those appearances are AI brand mentions and refer to the references of your brand in AI-generated recommendations, comparisons, summaries, and conversational responses.
AI Share of Voice (AI SoV) measures how often your brand appears in AI-generated recommendations, answers, and citations compared with competitors.
Here's a fun experiment to try: Open Reddit, X, LinkedIn, or any other social media platform, and search for your industry, product category, or even your competitors. Within minutes, you'll find people asking for recommendations, comparing tools, complaining about bad experiences, and looking for solutions. That's social listening in its simplest form: discovering conversations that were already happening, whether your brand was part of them or not.
Imagine launching your biggest campaign of the year. Mentions explode, your dashboard shows 82% positive sentiment, your marketing team celebrates... Then sales drop. It turns out thousands of people were joking about your campaign. The software interpreted sarcasm as praise. And that's the problem with social media sentiment analysis in 2026.
This is the first-hand experience from our customers on how they, as real brands, use social listening to improve their reputation, positioning, sales, and marketing strategies. We collected the feedback and built a list of the best social listening examples that you could find inspiring.
X still offers built-in analytics and ad reporting, but they are all locked behind paid plans, plus Premium tiers that unlock extra features. That is exactly why I researched Twitter analytics tools available on the market today, to see what they offer and how they fit the budget.
Here we track everything new happening on Instagram and update this article monthly with new insights, whether it's testing a feature or introducing a new one.
If you've been researching social listening tools for more than five minutes, you've probably landed in the Brandwatch vs Meltwater debate. But while both platforms dominate enterprise shortlists, they're no longer the only way to get powerful media monitoring, social listening, and AI-driven insights.
Most media monitoring reports fail for one simple reason: They report what happened, but never explain why it matters.
Share of Voice (SOV) has always been one of the main metrics marketers and PR professionals use to measure brand awareness and, most importantly, brand potential. From our discussions with clients, we can confirm that this metric plays a significant role not only in determining whether a PR or advertising campaign worked well by reaching people but also in proving the trajectory of a brand.
