25 Hot Brand Collaborations of 2025 & Beyond to Inspire You

15 Memorable Brand Partnerships of the Past Decade

We saw the latest brand partnership examples, but which famous partnerships stayed memorable long after the collaboration ended?

Buckle up — here comes the list of famous collaborations from the last decade!

1. Doritos x Taco Bell (2012)

In 2012, Doritos and Taco Bell teamed up to create the Doritos Locos Taco, featuring Taco Bell’s classic fillings inside a shell made entirely of Doritos chips. This fusion of two beloved snack brands resulted in a product that quickly became a fan favorite, selling over 100 million units within the first ten weeks of its launch.

Source: Taco Bell on Instagram

The success of this collaboration was about merging brand identities to create something entirely new and exciting for consumers. The Doritos Locos Taco remains a staple on Taco Bell’s menu, demonstrating the lasting impact of innovative brand partnerships.

2. Apple x Hermès (2015)

When Apple released its Watch, it knew it needed more than tech specs to win over luxury buyers. So it teamed up with Hermès — a house known for hand-stitched leather and timeless design.

Source: Apple.com/uk

The result? A line of high-end Apple Watches with Hermès straps and exclusive digital faces. This positioning made Apple Watch not just a device but a wearable fashion piece.

The collaboration is still ongoing, and Series 10 has just been released.

3. Starbucks x Spotify (2015)

The early but smart digital collaboration saw Starbucks and Spotify turn cafes into music hubs. Through the Starbucks app, customers can discover, save, and even influence the in-store playlist.

It built deeper emotional connections between customers, the store atmosphere, and their music preferences.

4. Airbnb & LEGO (2017)

Speaking of unexpected brand collaborations, Airbnb and LEGO smashed it in 2017! Although the two businesses are in very different industries, that didn’t stop them from creating a memorable brand partnership.

For its “Night at” competition, Airbnb offered LEGO fans the chance to make their dreams come true and stay overnight in the real-life, 12,000-square-meter LEGO House near the original Legoland in Denmark.

Source: Airbnb Newsroom

The winning family of the competition had 25 million LEGO bricks at their disposal to build whatever they desired, enjoy the LEGO House all to themselves, and relish a unique experience full of surprises, like fashioning their own lunch with LEGO bricks and sleeping under a LEGO waterfall!

That was a great opportunity for Airbnb to associate its brand name with one of the most popular brands for children and grown-ups, which has a dedicated brand community worldwide.

5. Supreme x Louis Vuitton (2017)

This partnership made serious noise when it dropped. Supreme, the crown jewel of streetwear, and Louis Vuitton, a synonym of French luxury, came together in a move that redefined what high-fashion and low-fashion could look like.

Source: Supreme.com

The collection featured apparel, accessories, and even skateboards plastered with the LV monogram and Supreme’s logo. It was bold and unexpected and instantly sold out worldwide. The fashion world just went crazy about them.

The same items were resold at 10x the original price, providing that exclusivity + street culture = marketing goldmine.

6. Nike x Off-White: “The Ten” (2017)

Designed by the late visionary Virgil Abloh, this collaboration between Nike and Off-White broke all the rules — and it worked. The “Ten” collection deconstructed ten classic Nike silhouettes (like the Air Jordan 1 and Air Max 90), adding handwritten text, zip ties, and exposed seams.

Source: Sneakernews

It became an instant sensation, launching Nike into the realm of high fashion and giving Off-White credibility among sneakerheads. To this day, it remains one of the most coveted drops in modern sneaker culture.

7. Vans x Harry Potter (2019)

All Potterheads in the world rejoiced in hearing about Vans’ collaboration with Warner Bros. Consumer Products to release a Harry Potter collection in the Summer of 2019. At the end of the day, the Harry Potter fan community is still going strong even today.

So, Vans leveraged fans’ love for all things Harry Potter and launched a magnificent, highly anticipated collection of shoes, inspired by the 4 Hogwarts Houses. The collection also included clothes and accessories.

Although the real hit was the shoes, which combined Vans’ high quality and comfort with the unique character of each House.

Source: Vans.eu

8. LEGO X Nintendo (2020)

Two childhood favorites collided when LEGO partnered with Nintendo to bring Super Mario to life — not on screen, but in real-world builds.

The result: interactive LEGO sets that blend physical play with digital gaming. With sensor bricks, coins, and motion-activated Mario figurines, this was a smart leap into the hybrid toy market.

And guess what? It’s relaunched on May 15th, 2025.

 

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9. Gucci x The North Face (2020)

What do you think luxury has to do with hiking? Any connection there? Hardly… but, as you can see, some of the most interesting partnerships were born from this connection.

Gucci and The North Face teamed up for a line of outerwear, tents, and hiking boots that brought runway drama to the trails.

Who knows, perhaps the inspiration for this one was the “glamping” trend.

Anyway, the campaign promoted exploration through nature and self-expression. And it worked. The collection sold out quickly and earned serious buzz in streetwear and outdoor fashion circles.

This fashion brand mix was so successful that they repeated the collaboration after two years (in 2022).

10. Fendi x Skims (2021)

Back to 2021 and clothing brand collaborations. Kim Kardashian’s Skims and the luxury brand Fendi created a highly anticipated capsule collection that sold out 24 hours after its launch!

Fendi x Skims was inspired by a vintage Fendi collection created by the fashion legend Karl Lagerfeld. The collection included everything from puffy jackets and leather dresses to swimwear and sportswear.

It was such a successful brand partnership that it also released a second drop of its best-selling styles a month after the original launch.

Source: Kim K on Instagram

We should highlight that this collaboration had been greatly promoted by Kim Kardashian on social media and other celebrities like Heidi Klum and Ashley Graham, and created much buzz on social.

11. Duolingo & HBO Max (2022)

In the summer of 2022, Duolingo and HBO Max expanded their collab for the launch of the Game of Thrones prequel, House of the Dragon.

What they did: To celebrate the release of the HBO Original “House of the Dragon”, Duolingo updated its existing High Valyrian course by adding 150 new vocabulary words and 700 new sentences to help Game of Thrones fans learn that totally fictional language that some characters speak on both shows.

Source: Wiki of Thrones

As Duolingo and HBO Max stated in their press release: “This unique partnership around learning High Valyrian will enable fans across the globe to see how fun learning a new language can be while connecting closer with the world of Westeros.”

What a great opportunity for Duolingo to reach new audiences and gain new users from the Game of Thrones fandom. We say: Valar Morghulis!

12. Adidas x Gucci (2022)

One of the best clothing brand collaborations of 2022 is the Adidas x Gucci collection, with nostalgic streetwear creations. The collection was inspired by the ‘80s fitness hype, with vibrant colors, signature bags, and even high heels blending both brands’ styles and elegance.

Adidas and Gucci merged not only their style but even their logos! They kept the classic trefoil logo that Adidas uses to brand its casual and lifestyle collections and added the brand name of the House of Gucci. The result was flawless!

Source: Gucci.com

13. Burger King & Netflix (2022)

Netflix is famous for its great partnerships and amazing PR campaigns. That’s why for the release of Stranger Things Season 3, Burger King teamed up with it to create an Upside Down Whopper for the promotion of Stranger Things’ new season.

It was a brilliant idea, with minimum effort, since there wasn’t anything special about the burger itself.

It was just a regular Whopper with the bottom of the bun on the top of the burger and the top of the bun at the bottom of the burger — difficult to explain, easy to visualize, don’t you think? Check out the picture below.

Source: Eater

However, the great hit was actually the packaging. The Upside-Down Whopper was served in vintage Burger King’s classic packaging from the ‘80s, the decade when the Stranger Things plot takes place.

The special Whopper was limited and only available in several Burger King restaurants across the US.

14. Disney x Pandora (2023)

In 2023, Disney celebrated its 100th anniversary, a century of entertaining people. That’s why it renewed or forged collabs with brands like LEGO, Adidas, Givenchy, Mattel, Pandora, and others, to create some celebratory product lines.

The products of these famous brand collaborations were launched throughout 2023, but Disney x Pandora was available, with a 100-years-of-wonder bracelet and an iconic Micky Mouse charm. Pandora released this collection piece by piece throughout the year.

15. Nike x Tiffany & Co. (2023)

We shall wrap up our list with one of the highly impactful brand collaborations: the Nike x Tiffany & Co. partnership.

These two great brands had also come together in the past for a product launch, an exclusive pair of shoes. However, this time they launched several products, blending the signature aqua color of Tiffany & Co. with the Nike style.

The core product of the Nike x Tiffany & Co collab was a pair of Nike Air Force 1 sneakers in black color with the iconic logo of Nike painted in Tiffany blue and some silver details, to give it a luxurious look.

The Nike x Tiffany & Co. collab sparked the interest of fans, with millions of likes and shares on social media and many media outlets covering the topic.

So, Why Do Brands Collaborate Together?

There are countless reasons why brands collaborate together to create exclusive products and thrilling campaigns for their customers.

Below, we analyze the 4 key ones that will definitely inspire you to start a brand collab as soon as possible!

1. Attract new customers

Sales and revenue are always one of the top objectives of every brand collab. Two brands getting together means that their customer bases are merging as well. By creating a joint product, brands expand their reach to different customers.

Furthermore, products of brand collabs have a sense of exclusivity and uniqueness. Not to mention that most of the time, they are limited editions.

So, that’s a great motive for people to hurry up and buy these products, before going sold out. That, in turn, means increased sales!

2. Create word of mouth

Word of Mouth will be forever the ultimate goal of every marketer and PR pro on earth. Brand collaborations have the power to surprise and get people excited.

That’s pretty much all it takes to get people to talk about your brand!

Plus, if you promote your brand partnerships with fun and joyful campaigns, you might go viral, which will be excellent for increasing your brand mentions as well.

3. Share the cost of promotion

When two or more brands come together for a collaboration, they not only join their forces but also their resources. So, brands tend to split the marketing costs for the promotion of their joint products and get more with less.

It’s a win-win situation because they can reach a broader target audience in a cost-effective way.

Sometimes the collaboration is so unexpected and amazing that WoM takes on, so brands can save on promotion budgets.

4. Boost credibility

Last but not least, brand collaborations can reinforce the credibility of a brand, which works as reputation marketing!

Especially in collaborations between new and established brands, the new brands can be introduced to the existing customers of the established ones, with a hint of trustworthiness and reliability.

That, in turn, can encourage people to purchase from brands they don’t quite know and eliminate the fear of trying something new.

How to Find Collaboration Opportunities for Your Brand

The truth is that brand partnerships aren’t so hard to implement once you find the right collab brand. That means you should spend some time searching and assessing the brands and businesses you want to build partnerships with.

Here we propose 3 ways you can follow to find the perfect collaboration opportunity for your brand.

1. Find brands that already talk about you

Start your research for collaboration opportunities by scanning around and checking which brands are already talking about you on social media or referencing your brand online.

That’s the shortest way of doing brand collabs, without having to introduce your brand from scratch. Plus, the possibility of brand partnerships between those already familiar with each other is higher.

You can use a social media monitoring tool, like Mentionlytics, to track all brands and accounts that mention your brand in their social media posts or website.

Then, you can narrow down your potential collaborators with sentiment analysis filters, by selecting to view only those that have done positive mentions of your brand. They most likely like your brand and want to be associated with you.

That way, you’ll end up with a list of possible brand partners that are already familiar with your brand. This will give you a higher chance of collaborating with other brands.

To continue, you should leverage the platform to run a brief social media audit of every potential collaboration brand on your list.

2. Track your branded or campaign hashtags

Hashtag tracking is another way of spotting brands that are willing to collaborate with you. You can use Mentionlytics for this purpose as well.

Add the hashtags with #yourbrandname or the dedicated hashtags you have created for your recent marketing and PR campaigns.

The platform will bring back all mentions of those hashtags, and you can follow the process explained above to find which brands have created social media content with your hashtags.

3. Participate in Industry Events

Taking part in popular in-person or online events is another great way of seeking brand collaborations. Especially in face-to-face events, you can sharpen your networking skills and meet colleagues who work for other interesting brands in your industry.

Cultivating relationships with other marketing and PR teams can be the first step toward long-lasting and fruitful brand partnerships. Also, during events, you usually hear about new brand collaborations that can inspire you!

These were just some simple ways to create awesome brand collaborations and partnerships.

Surprise the Audience with Your Next Brand Partnership

If the past decade proved anything, it’s this: brand collaborations are trendy and powerful!

They create buzz, spark conversation, drive serious sales, and give both brands a reputation boost in one go. Who knows, the perfect one might even revamp your brand.

And here’s the good news: You don’t need a billion-dollar budget or a global product launch to make it work. Sometimes, the right co-branding campaign or limited-time offer is all it takes to cut through the noise and make your audience pay attention.

The real secret? Spotting the right opportunity before your competitors do.

Ready to find your perfect collab match? Create a free Mentionlytics account and start discovering today.

You can track relevant brands, conversations, and trends in real time — so you’ll know who to partner with and why, before anyone else.

Try Mentionlytics for FREE

FAQs

What is the difference between co-branding and brand collaboration?

Co-branding is when two brands join forces to create a single product or service that carries both names — think Nike x Tiffany & Co. sneakers or Apple Watch Hermès. It’s typically product-focused, long-term, and includes visible branding from both sides.

Brand collaboration, on the other hand, is a broader concept that covers any kind of partnership between brands, whether it’s a co-hosted event, joint campaign, or creative promotion, like Duolingo teaming up with HBO Max to teach High Valyrian. In short, co-branding creates a shared product; brand collaboration creates shared buzz.

Do brand collaborations increase sales?

Yes, brand collaborations can significantly increase sales, and often do. By combining audiences, merging brand equity, and creating limited-edition or highly shareable experiences, collaborations generate excitement that drives both short-term revenue spikes and long-term brand loyalty.

When done right, collaborations tap into new markets, create urgency, and turn even casual customers into brand evangelists.

How successful are brand collaborations?

Brand collaborations can be highly successful, but their impact depends on strategy, execution, and audience fit.

However, not all collaborations succeed. If the brands don’t align in values, tone, or audience, the partnership can feel forced and fall flat. The most successful collabs are the ones that feel unexpected yet inevitable, offering something fresh, relevant, and emotionally resonant for both sides. In short: when it fits, it flies.