10
May 2017
Metrics are not only a measure of the success of a website, but when combined with other analytical information, they allow marketers to refine their strategies for improved results as well.
10
Apr 2017
Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords.
31
Mar 2017
Back in the days when Facebook was launched, it was pretty much limited to only links and texts; but as it has evolved, the importance of images has kept on increasing. Pictures are now a vital part of designs and identity on the user interface, for example, your cover photo or profile picture.
14
Nov 2016
Social media is not just a handful of websites, but it has become one big state of the Internet in the recent years. Even though it is now an integrated and essential part of most of the marketing strategies, a lot of marketing teams still find it difficult to measure the return on the investment they make in social media marketing.
23
Sep 2016
Brand identity typically refers to a combination of colors, logo, design, name, symbol and tagline of a company in conjunction with the perception it creates in the mind of its users. Things like thoughts, feelings and expectations are as much as part of brand identity as the logo or tagline.
14
Sep 2016
You can take your PR Agency to the digital age and keep your clients happy, while staying on top of your competitors. Use the right tools and you can do it!
19
Jul 2016
Marketing through social media has changed the way that businesses market their products and services. Towards analyzing the effectiveness of social media marketing, several tools are available to help monitoring the brand or product presence on social media platforms and the web.