Mentionlytics Blog
Brand Advocacy: Everything You Need to Know in 2026
Brand advocacy means encouraging happy customers to tell others about a brand, helping it grow and succeed naturally. Having a strong brand presence is essential for any business, and one way to accomplish this is by building a robust marketing strategy that establishes brand visibility.
Competitive Benchmarking to Outperform Your Competitors: Analysis, Tools, & Examples for Success
Competitive benchmarking is all about comparing your business performance, products, or services against your competitors. In short, it's like a performance check-up in the market.
How to Analyze Competitors on Instagram? Free & Advanced Methods
Instagram is an overcrowded digital channel where your competitors are always trying to outperform you. So, there’s no better way to understand how your brand stacks up against them unless you examine their performance. A competitor analysis on Instagram compares your brand to your key competitors to identify where you succeed and where there's room for improvement.
10 Ways to Get More Views on TikTok for Maximum Engagement
If you’re a business owner or social media marketer, there’s a good chance you have already dipped your toes into the waters of TikTok marketing. If not yet, you must be considering it. Small businesses, in particular, prioritize TikTok in 2024. 71% of them increased their marketing spend on TikTok for this year.
Instagram Analytics 2026 Guide: Tools, Metrics, Insights
Instagram analytics provides data and information about how well your Instagram posts and profile are doing. This data reveals whether your posts are resonating with your audience, who that audience actually is, and more.
How to Use Media Monitoring for Political Campaigns?
In the complex world of political campaigning, understanding the public's true opinions and needs is not just a strategy but a necessity to manage a politician’s reputation and craft resonating political messages. Media monitoring becomes a crucial tactic in this context, offering you a lens through which you can observe, analyze, and act upon the myriad voices that shape politics.
Best Collection of LinkedIn Marketing Tools You Need to Have in 2026
LinkedIn marketing tools help businesses with difficult tasks, varying from brand monitoring and analytics to content creation and campaign management. As a professional networking platform, LinkedIn is the hotspot for B2B marketing.
Seguimiento de Hashtags: Mejores Herramientas y Prácticas (Guía 2026)
Social Media Monitoring, Social Media Marketing
Hablemos del seguimiento de hashtags. En el mundo de las redes sociales, los hashtags nos ayudan (a las marcas y a las personas) a navegar a través de la abundancia de contenido para encontrar lo que es interesante: contenido relevante con el que podemos interactuar, influencers que nos gustan, tweets divertidos, y más.
How to Craft a Successful LinkedIn Marketing Strategy for Your Business?
LinkedIn marketing is the strategy of promoting your business and offerings through this social media platform to increase brand awareness, drive sales, and more! Essentially, LinkedIn and marketing go hand in hand.
