Mentionlytics Blog
Rethinking Advertising Value Equivalency (AVE) Metrics in 2026
Measuring PR results has been a hot topic since... well, the beginning of time. We’re talking about when television first entered the living rooms in the 1930s (yes, that old-school). To prove their worth in dollar terms, the PR industry came up with a shiny new metric: Advertising Value Equivalency.
Online Review Management: Do’s, Don’ts & Top Tools
Digital Marketing, Social Media Marketing
Review management is one of the most sensitive parts of gatekeeping your business reputation. And reviews existed long before 2010, when the internet made every dissatisfaction public and available. Only then was it called word of mouth.
Earned Media Value (EMV): A Misconceived KPI & How to Calculate It
Impressions? Cute. Sentiment? Important. But at the end of the day, clients want to know: what’s all this coverage worth? And that's how things came to Earned Media Value (EMV), the most misunderstood, debated, and overused metric in PR.
Reputation Management Software: Top 10 Tools Reviewed (2026)
Digital Marketing, Social Media Monitoring
Have you checked your brand reputation? The truth is, you can't spot the cracks just by scrolling through a few review sites or typing your name into a search engine. There are too many platforms, pages, and whispers on the internet. That's where reputation management software steps in.
How to Do a Brand Audit in 7 Steps & Free Template to Get Started
Your brand used to sparkle, but now... It's giving... static. You've tried new campaigns, fresh content, and even changed your logo's shade of blue (twice). That's your sign not to panic, but to pause and run a brand audit.
New Share Dashboard Functionality: The Best Way to Present Live Data to Clients
Level up your real-time reporting with Mentionlytics’ new Share Dashboard Functionality: The best way to share interactive, custom dashboards with live data with your clients without them having to log into the platform.
Online Reputation Management: What Hurts & What Helps + Tools to Use
Have you ever stopped to think about how much reputation management has changed over the past couple of decades? It’s not just about managing the reputation you gain through your customer's experience anymore. We now talk about a full package: online reputation management.
Benchmark Against Your Rivals at a Glance: New Competitive Analysis Dashboard in Mentionlytics
The brand new Competitive Analysis Dashboard is now available to all our Advanced and higher plan users!
20 Cool PR Campaign Examples of 2025 & How to Create Yours
Let’s get this straight. No matter what the purpose of a public relations campaign is or the brand behind it, awesome PR initiatives have 3 essential ingredients: a great — or even controversial — idea, eye-catching creative, and good timing.
