Mentionlytics Blog
PR Crisis Management: What to Do & How to Recover
PR crisis management has leveled up. Back in the day, it was a bit more predictable — the worst-case scenario was a heated call-in during a radio show or a reporter knocking on your door. Brands had time, control, and often, the final word.
27 Best Budget-Friendly PR Tools of 2026 for No Trade-Offs
Is modern PR getting... a bit much? Today's PR pros are expected to manage everything - media monitoring, social listening, press releases, influencer outreach, crisis comms, and more. And let's be honest: most tools only excel at one or two things.
Mastering Media Monitoring: Basics, Tools, & Tips for PRs
Media monitoring might seem like a helpful add-on for the non-PR-savvy, but for those who are deep in the PR waters, it's an essential part of their strategy.
25 Hot Brand Collaborations of 2025 & Beyond to Inspire You
Do you want to know the secret why brand collaborations are so impactful? Think about it this way. You’re walking into an electronics store and seeing a pair of Samsung headphones inspired by your favorite movies, like Star Wars. Wouldn’t you buy them immediately?
7 Smart Strategies for Targeted Link Building Outreach
We know link building outreach can be time-consuming, and finding the strategy that actually works can turn into a holy grail quest. But your backlinks outreach shouldn't be like that.
5 Proven Tips to Improve Your Competitive Monitoring Process
Are you checking up on your competitors? What are they doing and how are they perceived by the audience and their customers? Competitive monitoring is the first step of your competitor analysis.
Brand Reputation Management 101: Strategies, Tools & Tips
"Is brand reputation management something I need to think about right now? " You might assume that reputation is something you should consider later, when your brand gets stronger, but the thing is that you must start with building your brand reputation right from the start. Otherwise, you won't be able to grow at all.
Detect PR Crises Early On with Mentionlytics’ New AI Anomaly Detection Alerts
The Internet is all fun and games until a minor issue turns into a reputation wildfire overnight. Now you can put out the fire as soon as it’s just a little flame with Mentionlytics' New AI Anomaly Detection Alerts: Highly targeted and customizable email notifications by SIA alerting you when something is off.
11 Strategies to Build & Grow a Loyal Social Media Community
Building a social media community around your brand can be both easy and challenging. As you know, there are many types of communities based on hobbies, lifestyles, professions, cultures, and locations on social media. Brands have not stayed behind in using this situation to their advantage.
