Mentionlytics Blog
How to Do LinkedIn Monitoring Easy with Mentionlytics
In this article, we explain how you can do LinkedIn monitoring with Mentionlytics and share some best practices for better results.
AI Social Listening: What It Is & How to Do It Effortlessly
In this article, we'll break down exactly what AI social listening is, how it differs from the old way of doing things, and how to use it inside Mentionlytics to get smarter, faster insights, without drowning in data.
Over 95% Accurate AI Sentiment Analysis & Sarcasm Detection Now in Mentionlytics
We completely revisited how Mentionlytics algorithms determine the sentiment and emotion of your mentions by adding more (and more) AI magic. The result: over 95% accuracy in our sentiment and emotion recognition based on user feedback!
Social Listening on LinkedIn: Myth or Can You Really Do It?
If we know that there are 1.2 billion LinkedIn users, you may want to tune in and listen to what they have to say about your brand. But how does social listening on LinkedIn function? Is it even possible, or is it just a myth?
How to Calculate Social Media Reach: Formulas, Tools & Tips
Social Media Marketing, Social Media Analysis
Social media reach represents the number of unique users who saw your post. It is one of the most commonly used metrics for measuring brand awareness. Besides that, it's handy when you want to calculate the impact of your influencer campaigns or the success of your own posts.
Reach vs Impressions: Key Differences & How to Increase Both
Though both terms might sound the same to social media beginners, impressions and reach are indeed quite different. If you compare reach vs impressions, you'll see that reach represents the number of people who saw your post, and impressions represent the number of times the post was displayed.
18 Social Listening Strategies to Turn Chatter into Results
Digital Marketing, Social Media Monitoring
Does the question, "What do we actually gain from social media?" haunt you? If so, you might be missing the most crucial part of social media marketing — social listening. When done right, a social listening strategy can unlock valuable insights about your industry, potential customers, competitors, and much more.
How to Measure and Prove Your Social Media ROI (& Metrics)
Social Media Marketing, Social Media Analysis
Ah, that return on investment... evergreen question every business owner asks. Legit, if businesses don't have the results they hope for, then all the marketing efforts seem wasted. So, how do we measure social media ROI? Is there a formula you can use once you set KPIs to calculate return on investment?
Mentionlytics Tags Feature Just Got a Sleek Upgrade
We've given our Tags feature a complete makeover, bringing color to your comparisons in the Top Tags and new charts to help you analyze your tagged mentions easily!
