Mentionlytics Blog
18 Social Listening Strategies to Turn Chatter into Results
Digital Marketing, Social Media Monitoring
Does the question, "What do we actually gain from social media?" haunt you? If so, you might be missing the most crucial part of social media marketing — social listening. When done right, a social listening strategy can unlock valuable insights about your industry, potential customers, competitors, and much more.
How to Measure and Prove Your Social Media ROI (& Metrics)
Social Media Marketing, Social Media Analysis
Ah, that return on investment... evergreen question every business owner asks. Legit, if businesses don't have the results they hope for, then all the marketing efforts seem wasted. So, how do we measure social media ROI? Is there a formula you can use once you set KPIs to calculate return on investment?
Mentionlytics Tags Feature Just Got a Sleek Upgrade
We've given our Tags feature a complete makeover, bringing color to your comparisons in the Top Tags and new charts to help you analyze your tagged mentions easily!
Brand Mentions Explained: Definition & Guide to Track Them
When starting to pay attention to what the audience thinks of your brand online, you might become overwhelmed by some commonly used terms, such as brand mentions, PR mentions, brand references, company mentions, social mentions, brand tagging, online mentions, influencer callouts, press mentions, and so on.
The Butterfly Has Landed: Bluesky Monitoring Now in Mentionlytics
Big news, social listening addicts! The (blue) Butterfly Has Landed — you can now monitor Bluesky through Mentionlytics!
Reputation Marketing: 5 Ways to Make Your Brand Stand Out
Welcome to a new era of digital marketing strategies! What has changed? While reputation marketing didn't used to be a high priority as other marketing strategies, today, online reputation can be a "make it or break it" factor.
Say Goodbye to Meta Business Suite’s Insights: Owned Media Analytics for FB & IG is Ηere
Finally you can have all your Facebook and Instagram performance metrics in ready-to-use, downloadable PDFs! No more manual data entry or screenshotting. Generate professional, visually appealing reports with just a few clicks.
How to Find New Backlink Opportunities with Web Monitoring
What if finding high-quality backlinks for your clients or website required half the time you're spending on it now? What if we could show you an easy way to find new backlink opportunities without putting too much effort or using SEO tools?
Backlink Monitoring Best Practices & Tools to Guard Your SEO
SEO beginners believe that more backlinks = higher rankings. But in reality, not all backlinks are beneficial. Some can drag your rankings down, get your website penalized, or even lead to deindexation. The key is knowing how to monitor backlinks effectively.
