Mentionlytics Blog
Social Media Community Management for Newbies: Tips & Tools
Social Media Monitoring, Social Media Marketing
Social media community management really looks different nowadays, doesn't it? If you think it's replying to DMs, you'll have to change your strategy. That’s just one tiny part of it.
How to Measure Your Social Listening ROI & Prove Success
Have you ever wondered whether your social listening investment was worth it? Are likes, shares, and comments all you can expect? Of course not, but how do you measure social listening ROI? What KPIs and insights from socials should you ask of your social media marketing manager to see the impact?
How to Create Detailed Social Listening Reports (+ Examples)
If you're in marketing and PR, you know how important social listening reports are. It's not just about raw data (counting likes, shares, comments) but what this data is telling you. Whether your marketing campaign is hitting the target, proving ROI, and making data-driven decisions.
How to Do LinkedIn Monitoring Easy with Mentionlytics
In this article, we explain how you can do LinkedIn monitoring with Mentionlytics and share some best practices for better results.
AI Social Listening: What It Is & How to Do It Effortlessly
In this article, we'll break down exactly what AI social listening is, how it differs from the old way of doing things, and how to use it inside Mentionlytics to get smarter, faster insights, without drowning in data.
Over 95% Accurate AI Sentiment Analysis & Sarcasm Detection Now in Mentionlytics
We completely revisited how Mentionlytics algorithms determine the sentiment and emotion of your mentions by adding more (and more) AI magic. The result: over 95% accuracy in our sentiment and emotion recognition based on user feedback!
Social Listening on LinkedIn: Myth or Can You Really Do It?
If we know that there are 1.2 billion LinkedIn users, you may want to tune in and listen to what they have to say about your brand. But how does social listening on LinkedIn function? Is it even possible, or is it just a myth?
How to Calculate Social Media Reach: Formulas, Tools & Tips
Social Media Marketing, Social Media Analysis
Social media reach represents the number of unique users who saw your post. It is one of the most commonly used metrics for measuring brand awareness. Besides that, it's handy when you want to calculate the impact of your influencer campaigns or the success of your own posts.
Reach vs Impressions: Key Differences & How to Increase Both
Though both terms might sound the same to social media beginners, impressions and reach are indeed quite different. If you compare reach vs impressions, you'll see that reach represents the number of people who saw your post, and impressions represent the number of times the post was displayed.
