Social media has grown from a simple communication tool to a global phenomenon in the past twenty years. The future is now, and it’s happening online.
As social media becomes more ubiquitous, businesses and individuals look for new and innovative ways to utilize it. So, the chances are that social platforms will be bigger and more important than ever in 2022.
Here are some of the social media trends that we can expect to see in 2022:
#1 Social Media Will Become A Viable Job Search Tool
Job seekers will increasingly use social media platforms such as LinkedIn to find employment.
In 2021, LinkedIn reported that it had more than 800 million members from over 200 countries. Another trend with social media is hashtags to attract employers or potential connections. By using a common hashtag, individuals will have exposure to more opportunities. Hence, they will connect with people on similar career paths.
Social media networks will become a primary way for people to seek new job opportunities.
Many employers and recruiters have already found success using social media as a tool to scout out qualified job applicants. There is an expectation of this practice to continue throughout the next decade. While these employers may typically look for candidates through LinkedIn, other social media networks are also becoming increasingly popular. For instance, Facebook and Twitter.
#2 People Will Continue To Use Social Media To Connect
Unlike traditional websites, social media apps like Instagram allow users to scroll through pictures quickly. This makes it more convenient for individuals who may not be tech-savvy or fluent in English.
We also see this trend with messaging platforms, where individuals can communicate with others through texts or voice calls.
Social media platforms are perfect for connecting with people from all over the world. So, it’s no wonder that in 2022, more people will likely use them to build relationships with people from different cultures and backgrounds.
This will help expand our horizons and lead to new business opportunities and collaborations.
#3 More People Will Use Social Media As A Means Of Self-Expression
In 2022, it is expected that more people will use social media to express themselves. People will use these platforms to share their emotions and experiences. On the other hand, others will be more focused on sharing information about themselves.
People are using social media to express themselves in their unique way. Photos, videos, memes, or even social experiments are examples of self-expression. For example, Facebook’s “On This Day” feature has allowed people to reflect on past posts and reminisce on their younger days.
Another example of this phenomenon is disabled people using social media for self-expression with hashtags such as #DisabledAndCute or #DisabilitySwag. They do this to celebrate themselves and their achievements.
#4 Marketing Campaigns Will Rely More On Word-Of-Mouth Advertising
Companies and marketers may rely less on expensive and time-consuming ads in the next decade.
Instead, they pay more attention to word-of-mouth advertising, which is often more effective and affordable. Social media networks and other channels such as customer reviews contribute to this.
With the increasing popularity of social media, word-of-mouth advertising has become a powerful tool. It offers businesses the ability to market themselves more effectively at a lower price. Additionally, this form of marketing is more credible for customers.
Successful social media marketing campaigns include the American clothing retailer Nordstrom. They came up with the idea of “flash sales” on Instagram to promote themselves. This helped them generate buzz about their products.
#5 More Businesses Will Utilize Social Media
In 2022, more businesses will utilize social media to engage with their customers. This may include using platforms like Facebook, Twitter, and LinkedIn. Moreover, they may use it to create profiles for their company, post updates, and answer customer questions.
Businesses may also use social media to drive traffic to their websites and increase sales. As businesses become more aware of what social media offers, they will connect with their customers more. As a result, they will use this connection to inspire loyalty.
For instance, businesses can sell products more cheaply by using social media platforms. They did this by opening up discounts for specific items or groups of people.
#6 More Platforms Will Emerge
It’s no secret that the social media landscape is constantly evolving and that new platforms are always popping up. In 2022, we can expect even more new platforms to emerge as people become increasingly disillusioned with the existing options.
These new platforms will likely be focused on privacy and user control as users continue to demand more transparency. However, they may be specific to certain demographics (such as Gen Z). They could even be niche networks that focus on a particular topic (like travel).
#7 Video will continue to grow in popularity
Video has already taken over text as the most popular content type online. This trend will only get stronger in 2022 as brands find new and delightful ways to use video to reach out to their target audiences. As a result, social media platforms will come out with stronger video features.
However, this requires marketers to create engaging video content to stand out.
Live streaming will also continue to grow in popularity since it provides viewers with a more authentic and engaging experience.
#8 Augmented Reality Will Become Mainstream
Social media platforms will adopt this technology to bring us more AR-enabled features on Facebook, Snapchat, and quite possibly even the metaverse.
Augmented reality is still in its early stages, but it will become a significant force with time.
Brands that want to stay ahead of the curve should now start experimenting with augmented reality. This will ensure they are ready to take advantage of this trend when it explodes in popularity.
#9 Greater Prevalence Of Voice-Activated Social Media
Voice-activated social media is rising, and it’s likely to become even more popular in 2022. This means that we’ll see more platforms that allow users to interact with content using voice commands.
With the continued growth of voice-activated devices like Amazon’s Echo and Google Home, we can expect to see more social media platforms. So naturally, these platforms will be compatible with these devices. Moreover, these platforms will likely focus on simplicity and ease of use.
#10 The Death Of The Like Button Might Be Imminent
The like button may be on its way out, as social media platforms focus more on meaningful interactions.
In 2022, we may see platforms that reward users for contributing valuable content rather than just “liking” posts.
Also, with increasing concerns about privacy and data security, users are becoming less tolerant of their data collection. The like button makes this tracking possible. So, it will likely be replaced by something more privacy-friendly.
#11 More Transparency From Brands
In the past, brands have been relatively opaque when it comes to their social media strategies.
However, this is beginning to change, and we’re seeing more transparency from brands.
In the next few years, we’ll see even more brands embracing transparency and authenticity on social media.
As social media becomes increasingly personalized, people will demand more control over their online experience. Platforms that do not offer granular controls for managing users’ preferences risk losing audience share to those that do. Furthermore, users expect a higher level of privacy from the brands they engage with online.
#12 Social Media Influencers Will Find New Ways To Monetize Content
Social media influencer campaigns are growing in popularity, but the industry is somewhat fragmented.
The social media marketing landscape has been revolutionized by the rise of social media influencers who know how to build a personal brand and engage with followers on an ongoing basis.
In 2022, we expect these influencers to continue finding new ways to monetize their content creation skills. For example, some might sell merchandise or services directly to their audience through their platform pages.
On the other hand, others may become brand ambassadors and work with companies on sponsored campaigns.
#13 More Emphasis On Creativity And Authenticity
Social media has fundamentally changed how businesses approach marketing, but many brands still struggle with authenticity online.
The best-performing social media campaigns tap into users’ emotions (rather than focusing on rational benefits).
To win over customers in 2022, it’ll be vital for brands to balance creativity and authenticity.
The continued rise of social media influencers augmented reality, and voice-activated platforms all point to one major trend: the importance of creativity and authenticity in the digital world.
People engage more when they feel like they can engage at their own pace. They oppose the artificial experience that algorithms present.
Social media users will continue to demand accounts that provide engaging experiences for their target audiences.
Are You Ready To Leverage These Social Media Trends in 2022?
There are many possible futures for the platform in 2022, but those were some social media trends that seem likely.
Have you considered how these changes could affect your social media marketing strategy?
If not, don’t worry!
The Mentionlytics platform will help you analyze your engagements and empower you to create a valuable, coherent strategy for your social media.
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