09
Oct 2025
Well, social media moderation for your brand community is all up to you now. Building community is not an easy job, but maintaining it protected and at the same time alive and kicking is even more challenging.
06
Oct 2025
Ever feel like you’ve been cast as Watson in the endless mystery of social media insights? Clues are everywhere: comments, shares, DMs, sentiment shifts, but pulling it together into one bigger story might seem as if it requires your detective skills.
24
Sep 2025
When the whole world is busy debating AI, I decided it’s time to shift the spotlight onto another kind of intelligence: marketing intelligence.
10
Sep 2025
Instagram carousel posts have quietly become that friend who knows how to steal the spotlight at the party in 2026. If you want to attract an audience this year, you'll have to put all your efforts into making them stunning.
04
Sep 2025
Welcome to the era where customer feedback will determine whether Google’s AI buddy will recommend you or ghost you. Will your sales bloom, or will Mitch’s random two-star review on a platform you didn’t even know existed ruin your quarter?
03
Sep 2025
What if you could generate social media leads that are warmer, cheaper, and actually looking for your product, without bidding wars or endless ad optimizations?
20
Aug 2025
What we once called SEO reputation is now AI reputation, and it’s a trickier beast. Because today, it’s not just Google’s Top 10 search results you need to worry about. You’re also up against AI Overviews, featured snippets, “People also ask”, ChatGPT, Claude, Gemini, Perplexity… and that list isn’t getting any shorter.
13
Aug 2025
Let's start with a short reminder that earned media is the attention you get from various sources for free. You don't pay for it (that's paid media), you don't publish it (that's your own media). It's pure, spontaneous (or not so) love you get from your audience.
08
Aug 2025
Take a walk through the basics of hotel online reputation management, the best tools to use, and simple yet powerful tips to keep your digital image as fresh as your lobby orchids.
30
Jul 2025
Measuring PR results has been a hot topic since... well, the beginning of time. We’re talking about when television first entered the living rooms in the 1930s (yes, that old-school). To prove their worth in dollar terms, the PR industry came up with a shiny new metric: Advertising Value Equivalency.