Review management is one of the most sensitive parts of gatekeeping your business reputation. And reviews existed long before 2010, when the internet made every dissatisfaction public and available. Only then was it called word of mouth.
Impressions? Cute. Sentiment? Important. But at the end of the day, clients want to know: what’s all this coverage worth? And that's how things came to Earned Media Value (EMV), the most misunderstood, debated, and overused metric in PR.
Have you checked your brand reputation? The truth is, you can't spot the cracks just by scrolling through a few review sites or typing your name into a search engine. There are too many platforms, pages, and whispers on the internet. That's where reputation management software steps in.
Your brand used to sparkle, but now... It's giving... static. You've tried new campaigns, fresh content, and even changed your logo's shade of blue (twice). That's your sign not to panic, but to pause and run a brand audit.
Have you ever stopped to think about how much reputation management has changed over the past couple of decades? It’s not just about managing the reputation you gain through your customer's experience anymore. We now talk about a full package: online reputation management.
Let’s get this straight. No matter what the purpose of a public relations campaign is or the brand behind it, awesome PR initiatives have 3 essential ingredients: a great — or even controversial — idea, eye-catching creative, and good timing.
PR crisis management has leveled up. Back in the day, it was a bit more predictable — the worst-case scenario was a heated call-in during a radio show or a reporter knocking on your door. Brands had time, control, and often, the final word.
Is modern PR getting... a bit much? Today's PR pros are expected to manage everything - media monitoring, social listening, press releases, influencer outreach, crisis comms, and more. And let's be honest: most tools only excel at one or two things.
Media monitoring might seem like a helpful add-on for the non-PR-savvy, but for those who are deep in the PR waters, it's an essential part of their strategy.
Do you want to know the secret why brand collaborations are so impactful? Think about it this way. You’re walking into an electronics store and seeing a pair of Samsung headphones inspired by your favorite movies, like Star Wars. Wouldn’t you buy them immediately?
