10
Sep 2025
Instagram carousel posts have quietly become that friend who knows how to steal the spotlight at the party in 2026. If you want to attract an audience this year, you'll have to put all your efforts into making them stunning.
04
Sep 2025
Welcome to the era where customer feedback will determine whether Google’s AI buddy will recommend you or ghost you. Will your sales bloom, or will Mitch’s random two-star review on a platform you didn’t even know existed ruin your quarter?
03
Sep 2025
What if you could generate social media leads that are warmer, cheaper, and actually looking for your product, without bidding wars or endless ad optimizations?
20
Aug 2025
What we once called SEO reputation is now AI reputation, and it’s a trickier beast. Because today, it’s not just Google’s Top 10 search results you need to worry about. You’re also up against AI Overviews, featured snippets, “People also ask”, ChatGPT, Claude, Gemini, Perplexity… and that list isn’t getting any shorter.
13
Aug 2025
Let's start with a short reminder that earned media is the attention you get from various sources for free. You don't pay for it (that's paid media), you don't publish it (that's your own media). It's pure, spontaneous (or not so) love you get from your audience.
08
Aug 2025
Take a walk through the basics of hotel online reputation management, the best tools to use, and simple yet powerful tips to keep your digital image as fresh as your lobby orchids.
30
Jul 2025
Measuring PR results has been a hot topic since... well, the beginning of time. We’re talking about when television first entered the living rooms in the 1930s (yes, that old-school). To prove their worth in dollar terms, the PR industry came up with a shiny new metric: Advertising Value Equivalency.
28
Jul 2025
Review management is one of the most sensitive parts of gatekeeping your business reputation. And reviews existed long before 2010, when the internet made every dissatisfaction public and available. Only then was it called word of mouth.
24
Jul 2025
Impressions? Cute. Sentiment? Important. But at the end of the day, clients want to know: what’s all this coverage worth? And that's how things came to Earned Media Value (EMV), the most misunderstood, debated, and overused metric in PR.
22
Jul 2025
Have you checked your brand reputation? The truth is, you can't spot the cracks just by scrolling through a few review sites or typing your name into a search engine. There are too many platforms, pages, and whispers on the internet. That's where reputation management software steps in.