17
Apr 2025
Social media community management really looks different nowadays, doesn't it? If you think it's replying to DMs, you'll have to change your strategy. That’s just one tiny part of it.
10
Apr 2025
Have you ever wondered whether your social listening investment was worth it? Are likes, shares, and comments all you can expect? Of course not, but how do you measure social listening ROI? What KPIs and insights from socials should you ask of your social media marketing manager to see the impact?
26
Mar 2025
In this article, we'll break down exactly what AI social listening is, how it differs from the old way of doing things, and how to use it inside Mentionlytics to get smarter, faster insights, without drowning in data.
20
Mar 2025
If we know that there are 1.2 billion LinkedIn users, you may want to tune in and listen to what they have to say about your brand. But how does social listening on LinkedIn function? Is it even possible, or is it just a myth?
18
Mar 2025
Social media reach represents the number of unique users who saw your post. It is one of the most commonly used metrics for measuring brand awareness. Besides that, it's handy when you want to calculate the impact of your influencer campaigns or the success of your own posts.
13
Mar 2025
Though both terms might sound the same to social media beginners, impressions and reach are indeed quite different. If you compare reach vs impressions, you'll see that reach represents the number of people who saw your post, and impressions represent the number of times the post was displayed.
11
Mar 2025
Does the question, "What do we actually gain from social media?" haunt you? If so, you might be missing the most crucial part of social media marketing — social listening. When done right, a social listening strategy can unlock valuable insights about your industry, potential customers, competitors, and much more.
05
Mar 2025
Ah, that return on investment... evergreen question every business owner asks. Legit, if businesses don't have the results they hope for, then all the marketing efforts seem wasted. So, how do we measure social media ROI? Is there a formula you can use once you set KPIs to calculate return on investment?
25
Feb 2025
When starting to pay attention to what the audience thinks of your brand online, you might become overwhelmed by some commonly used terms, such as brand mentions, PR mentions, brand references, company mentions, social mentions, brand tagging, online mentions, influencer callouts, press mentions, and so on.
18
Feb 2025
Welcome to a new era of digital marketing strategies! What has changed? While reputation marketing didn't used to be a high priority as other marketing strategies, today, online reputation can be a "make it or break it" factor.